Neovora 3642 Rams Horn Way Round Rock, TX 78665 512-377-6980 Neovora is a Round Rock SEO company working with in Texas and across the United States. We partner with small businesses who are looking to generate leads and implement rewarding digital marketing systems. These strategies include: email marketing, content marketing, search engine optimization, and video marketing. Our proven systems dramatically increase conversion rate and utilize the most profitable and popular sales channel, Google and other search engines.

1. Search Engine Optimization in Texas | Round Rock SEO Company
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It’s a fact. If you are not receiving the lion’s share of the website traffic within your local market,
your competitors are. How can Round Rock SEO help? Whether it is one competitor eating your
lunch or a group of savvy businesses, it really doesn’t matter; the fact of the matter is that this
represents lost revenue to your company.
Revenue that you will never have an
opportunity to get back, and very
possibly, clients that you will never do
business with.
So, if your company is committed to
turning this scenario around, and
executing a strategy that no longer
allows your local competitors to
dominate the local search market,
Neovora would like to outline some
major considerations for you to think
about.
Website Design Is Step 1 For Round
Rock SEO
Now, we’re not talking about a fancy website with flash animation and esoteric colors. We’re talking
about structure… and even more specifically internal linking.
You see, the Google search engine is a machine, a massive mathematical algorithm that reads bits
and bytes. If your website is not designed in such a way that enables this algorithm to read your
site properly, your business will never have an opportunity to rank for the keywords that potential
local clients are using.
Website Design That Enables Top Round Rock SEO Rankings
As mentioned above, building websites is not about fancy graphics, but rather site structure that
gets indexed. In order to build website traffic, you need to get your pages indexed within Google,
Yahoo, and Bing, which again, requires proper on-page SEO and clearly defined internal linking.
If the SEO Agency you choose doesn’t have a
firm grasp of how to properly structure your on-
page linking strategy, the likelihood of every
receiving any significant website traffic is
dramatically reduced.
For years, web design companies have been the go-to for Corporate America when making a
website. The problem is, a designer is not an SEO Expert. A designer goes to school to learn about
vectors and colors. About image manipulation and layout.
They never learn about SEO and the implications of how the search engines index web pages.
This is a major disconnect.
SEO Round Rock Texas

2. Then, as an alternative to an expensive web designer, many small and medium sized businesses
opt for a “Web Builder” or “Website Maker” that is a software program that is simply a series of
point and click steps to creating a website.
Website creating software is code. Code, in and of itself creates certain barriers for the search
engine spiders to navigate your site, so it’s very important to do a tremendous amount of research
before engaging this type of solution.
Now, while there are worse things you can do for your business, unless you or someone on your
staff has the SEO expertise to go in and optimize this “auto-generated” website, your chances of
top keyword rankings are close to zero.
If you choose to take the path to build your own website, please ensure that you make website
navigation a top priority, realizing that if the spiders cannot fluently move from one page to the
next, they will never be able to find your pages in order to index them.
How to Build a Website That Is Easy To Index in Round Rock TX
So, when you ask yourself how to design a website that engages solid internal linking, you need to
focus on ensuring that you’ve make it simple for a search engine bot to easily navigate all of your
pages.
What does that mean exactly? How do you make a website easy to navigate? Links. Links from
one page to the next. Links from your main menu to the sites most important pages. Links from
your supporting pages to your keyword-rich inner pages.
Round Rock SEO and Web Designers
If you feel that we’ve insinuated that web designers are not an important element to create your
own website for your business… that is not the case at all.
What we need to clearly ensure we are communicating is that the designers should not be leading
the initiative, but rather given a website architecture that outlines how the pages interact with each
other, with the proper link structure and navigation.
Best Websites in Texas
The websites that perform the best within the search engine rankings are not necessarily the
prettiest, but rather the best “thought out.” Where are your keywords? Have you optimized your title
and description tags? Have you used “Silo technology” to organize your content pages?
One thing to consider, when you make your own website architecture, you need to ensure that you
follow both on-page as well as off-page SEO Best Practices. If your pages are not properly
structured, then all of your off-page link building efforts may very well be in vain. This could be both
a costly mistake as well as one that can potentially damage your website.
http://www.neovora.com/round-rock-seo/
Quite frankly, if SEO were simple, then Google, Yahoo and Bing would need to create different
search algorithms to organize the content of the internet.
However, being that it is actually quite complicated, this dramatically reduces the amount of work
that these search engines need to engage in. Think about that for a second.

3. Do you think that every company uses SEO Best Practices? Heck no. This makes it very easy for
Google to immediately eliminate thousands of websites from being considered for top rankings.
This way, they can focus on building algorithms that focus on very specific aspects of a webpage,
with a fraction of the total web pages that are online.
This filtering process is critical to Google’s success.
So, is your site even in the game? Is your Round Rock SEO Company ensuring that you are
playing within the rules of the game?
Email Marketing For Maximum Lead Generation and Client Conversion
Choosing an SEO Agency to work with is not just about finding a company that understands
everything about on and off-page search engine optimization. It’s also about finding a company
that understands the necessity for an integrated approach to both lead generation as well as client
conversion.
You need to find an agency that realizes that other tools play a significant role in nurturing new
prospects that are just now being exposed to your business.
When a new prospect comes to your website for the first time, via your website optimization
initiative, unless you are a large national or regional brand, they may very well not know anything
about your company. Email marketing is a tremendous asset in your arsenal of marketing tools for
Round Rock Marketing.
The problem is that very few agencies know how to leverage email properly, or how to build an
“autoresponder series” that not only delivers your best marketing message to your new prospects,
but does so in an automated manner.
Moving the Prospect through the SEO Sales Funnel
Moving a prospect to the point where they genuinely raise their hand and become a lead takes
time. It requires trust and that they begin to feel comfortable that your business solutions are
capable of solving their needs. Email, when properly leveraged, does wonders to move prospects
through the sales funnel.
There are many pieces of software, and while we feel that we work with the best email marketing
service, there are many that get the job done. A word of caution, don’t get drawn into a
conversation of “cheap email marketing,” as it generally leads to black listed IPs or ineffective
email campaigns. Often
Furthermore, when you buy email list records as a means of fast-tracking your email marketing
campaign, this generally doesn’t work out as well as intended. These lists have been sold to
dozens, if not hundreds of other companies… and these records have been hammered with emails
from every company you can imagine. They tune you out and will never even open your emails.
We don’t recommend these practices.
Social Media Marketing Strategy
Now, in addition to email marketing providing tremendous leverage to transition new website traffic
into active leads and subsequent customers, Social Media Marketing has become a massive asset
when used strategically.
When we talk to prospects, one of the common things told to us is that these companies simply
don’t have the time to properly utilize Social Media.

4. However, as we continue to investigate, generally the issue is lack of knowledge of the tools that
are available to make this process super simple.
From IFTTT to simple tools like Hootsuite, Social Media Marketing is a tool that should not be left
out of any company’s arsenal that wishes to grow.
Ecommerce Websites for Those Companies with Products
When most companies think of e-commerce, they think of Amazon or Alibaba. However, there are
small and medium sized local companies that are now leveraging e-commerce in very creative
ways to sell more products to both current and new customers.
When you are designing your website architecture, you’ll need to know how to create a website
that incorporates e-commerce elements. You’ll need to structure a shopping cart and a payment
gateway. You’ll need to have pages that both catalog your inventory, while simultaneously allow the
search engines to index each of these products so you rank for these keywords.
https://www.youtube.com/watch?v=ht_I5rAlR0U
Are the SEO Companies you’re researching one-dimensional? Do they have the specialized skills
to attack all angles of growing your local business?
Market Research is Where Everything Begins for Local Market Domination
Where do you start? How do you know what keywords to attempt to rank for? How many links
need to be built? How long will it take to outrank your top competitors? Do you need citations? How
many?
https://www.youtube.com/channel/UCsTms2MTPJawVAjBguIMVag/videos
Market research is the genesis of every initiative that Neovora engages in. From Keyword
Research, to Competitive Research, to Local Market Research. It is only through the gathering of
this information that we can construct a proper plan of execution.
While there is a lot of conflicting marketing news out there in the market that often time confuses
businesses, the fundamentals are key. Would your lawyer simply draft your business contracts
without first identifying your business objectives and the objectives of the “deal?” Of course not.
Would your doctor have you sit down as they begin to write a prescription without first diagnosing
what is wrong with you? Not likely.
Research is the beginning of everything. This step needs to be done prior to creating your website
architecture… prior to creating your email marketing strategy… and done prior to the creation of
any type of Social Media strategy.
Is your business looking to dominate? Are you looking to grow and make use of every single
opportunity to improve your ROI?
Round Rock SEO Company | Local Market Domination

5. Round Rock SEO Company
We have outlined many of the basics here, but it’s important for you, the business leader to ensure
that you’ve asked the tough questions.
If you are not ranking number one for all of your main keywords, simply stated, you are being
dominated… you are not dominating. The SEO Company you ultimately end up choosing to assist
you needs to be a dominator!
How Well Are You Competing Against Your Local Competition?
We’d like to provide your company a free Website Analysis which is comprised of a mix of the best
SEO tools in the industry. This report will provide you with an in-depth analysis regarding how you
are currently leveraging your website as a customer acquisition tool and provide you with a
blueprint of what to do in order to better harness the power of the internet.
This analysis, normally costing clients $149, will provide you a step-by-step outline to enhance, or
perfect, your lead generation and customer acquisition campaigns.
Simply enter in your URL, wait about 30 seconds, and your report will be ready to go.
Get a complimentary website audit report for 2016
(Once you click the button, the analysis may take about 10-15 seconds to run and then will load in
your browser. Please don't be alarmed by what may seem like a blank page.)
We serve Round Rock, Texas and all surrounding areas such as: Austin, Killeen, Temple, Cedar
Park, Pflugerville, Georgetown, Leander, Belton, San Marcos, Liberty Hill, Windermere, Jollyville,
Hutto, Taylor, Lakeway, Elgin, Lago Vista, Brushy Creek, Rockdale. Contact us today for your
Round Rock SEO needs.
Via http://www.neovora.com/