36. « Rich Media – Multimedia »BELOW THE LINE Field Marketing etc ABOVETHE LINE MASS MEDIA TV RADIO etc NEW MEDIA Internet Mobile Kiosk Podcasting WebTV
45. Action, reaction and … re-action« Relationship marketing is not free: it involves men and women to meet the full-time public showing deep interest in the company or brand to its audience [...]. Multiplying micro connections with the public, the mark weaves sustainable. It is, in a more targeted customer loyalty through a policy of continuing relationship, personal, showing that the brand is not only interested in the consumer, but the whole person » analyse Jean-Noël Kapferer in emarketing.fr World expert of brand and teacher at HEC.
65. COM2B NETWORKS is committed to develop your project. We base our energy on network participation and collaboration with our clients become true partners. COM2B FAIR – COM2B FAN – COM2B FUN