European Marketing Managers Camp - Social Media & Web Marketing Education Camp

1. Social Network
Web Marketing
Live document
Andrea Albanese - First release May 10th 2012 Page 1of 80

2. Table of Contents
1. AM: Article Marketing ............................................................................................................................... 4
2. ADW: Adwords .......................................................................................................................................... 9
3. BA: Banner Advertising ............................................................................................................................ 11
4. BM: Blog Management ............................................................................................................................ 13
5. CBM: Campaign Budget Management .................................................................................................... 14
6. CDBB: Customer Database Building ........................................................................................................ 15
7. CM: Community Management ................................................................................................................ 17
8. DEM: Direct Email Marketing .................................................................................................................. 21
9. ECO: e-commerce .................................................................................................................................... 23
10. EMA: Email Marketing Automation..................................................................................................... 24
11. ESU: e-Survey (online survey) .............................................................................................................. 26
12. FM: Forum Management..................................................................................................................... 27
13. KA: Keyword Advertising ..................................................................................................................... 28
14. MWM: Mobile Web Marketing ........................................................................................................... 29
15. PPP: Pay Per Performance ................................................................................................................... 30
16. RM: Reputation Management ............................................................................................................. 31
17. SEM: Search Engine Marketing............................................................................................................ 33
18. SEO: Search Engine Optimization ........................................................................................................ 34
19. SNM: Social Network Marketing ......................................................................................................... 36
20. SNSM + WMSM: Social Network & Web Marketing Security Management ....................................... 38
21. WAA: Web Analytics Analysis .............................................................................................................. 39
22. WBI: Web Business Intelligence .......................................................................................................... 40
23. WCO: Web Copywriting ....................................................................................................................... 41
24. WGD: Web Graphics Designer ............................................................................................................. 42
25. WGM: Web Game Marketing (Gamification) ...................................................................................... 43
26. WLG: Web Lead Generation ................................................................................................................ 45
27. WMI: Web Marketing Intelligence ...................................................................................................... 47
28. WROI: Web Return of Investiment & KPI ............................................................................................ 48
29. WUO: Web Usability Optimization ...................................................................................................... 52
30. SOCIAL MEDIA MARKETING DICTIONARY: 120 Terms to Know .......................................................... 53
A ............................................................................................................................................................... 53
Andrea Albanese - First release May 10th 2012 Page 2of 80

3. B ............................................................................................................................................................... 53
C ............................................................................................................................................................... 54
D............................................................................................................................................................... 55
E ............................................................................................................................................................... 55
F ............................................................................................................................................................... 55
G............................................................................................................................................................... 56
H............................................................................................................................................................... 56
I ................................................................................................................................................................ 57
J ................................................................................................................................................................ 57
K ............................................................................................................................................................... 57
L ............................................................................................................................................................... 57
M.............................................................................................................................................................. 58
N .............................................................................................................................................................. 58
O .............................................................................................................................................................. 58
P ............................................................................................................................................................... 59
Q .............................................................................................................................................................. 59
R ............................................................................................................................................................... 59
S ............................................................................................................................................................... 60
T ............................................................................................................................................................... 60
U .............................................................................................................................................................. 61
V ............................................................................................................................................................... 61
W ............................................................................................................................................................. 62
Y ............................................................................................................................................................... 62
Z ............................................................................................................................................................... 62
31. Online Marketing Glossary .................................................................................................................. 63
a. Key Lead Generation Terms ................................................................................................................ 63
b. Landing Page Terms ............................................................................................................................. 64
c. Email Marketing Terms........................................................................................................................ 66
d. Blogging & SEO Terms ......................................................................................................................... 69
e. Web Marketing Automation Terms..................................................................................................... 75
f. Mobile Marketing Terms ..................................................................................................................... 77
Andrea Albanese - First release May 10th 2012 Page 3of 80