1. CV ANDREA AMATORI _27 APRILE 2016 | 1
PROFESSIONAL EXPERIENCES
04/2002 – Present RED BULL GROUP
CEO & CFO
06/2013 – Present
RED BULL FRANCE SASU Paris, France
Directly reporting to Parent company's General Manager France
Main responsibilities Key driver for successfully reviewing the French business set-up in terms of cost saving
initiatives, business process changes and customer margin improvements to achieve HQ
targets for mid-term sustainable growth.
Main accomplishments Positive Operating Profit in 2015, 2014 and 2013 for the first time since start up in 2008
(when the French subsidiary was founded) by throughly reviewing marketing and sales
investments. Project leader in the preparation of an appeal vs the French tax authorities
regarding a fine related to Intercompany product purchasing price for the years 2009, 2010,
2011. In January 2015 the court rejected all the demands of the fiscal authorities.
AREA FINANCE MANAGER
01/2011 – 05/2013
RED BULL G.M.B.H. Fuschl am See, Austria
Directly reporting to Southern Europe General Manager: Portugal, Spain, France, Italy, Switzerland, Austria,
Greece, Croatia, Turkey, Israel, Hungary and Romania.
Role and activities Business partner of the Southern Europe GM, responsible for ensuring financial
management of the Region in line with the budgets agreed with the parent company, in
addition to improving the financial know-how, processes and standards in all Subsidiaries.
Also responsible for the financial management of the Distribution Partners through the
support of a Regional Finance Manager - who reported to me directly, for Slovenia, Cyprus,
Montenegro, Serbia, Bosnia, Albania, Bulgaria, Macedonia, Malta. In charge of providing
high quality financial data for the Regional Consolidated Business Plan, actively driving the
business to meet yearly targets.
Functional coordination Functional leader of all the Subsidiary Finance Managers, with the following specific tasks:
• Recruiting, coaching and training
• Ensuring local implementation of parent company guidelines
• Supporting Subsidiaries for important financial issues together with Head Office
experts.
ANDREA
AMATORI
MANAGING DIRECTOR / CEO – CFO
INTERNATIONAL FMCG SECTOR
+39 349 4900777
andreaamatori73@gmail.com
20141 Milano, Italy

2. CV ANDREA AMATORI _27 APRILE 2016 | 2
Main accomplishments Attainment of the main targets of the Business Plan for Southern Europe in 2011 and 2012
(Operating Profit & Cash Flow), successful management of restructuring projects in two
subsidiaries in order to improve operating results in future years.
CEO & CFO
1/2009 – 1/2011
RED BULL ITALIA S.R.L. Milan, Italy
Role Key driver, in partnership with the new General Manager of Red Bull Italy, for successfully
reviewing the Italian business set-up in terms of cost saving initiatives, business process
changes and customer margin improvements, so as to achieve HQ targets for mid-term
sustainable growth.
Main accomplishments Improving margins by reviewing all promotional investments ex post, reducing credit
collection time scale by encouraging the sales team to take on responsibility in following
their customers up until payment (new incentive scheme), reducing storage costs for
promotional material, reducing fixed overheads (contract negotiation on new Milan offices,
corporate fleet, decreased costs for consulting and services), KPI introduced to optimize the
results of promoter and merchandiser in large retail outlets and gas stations.
Revenue targets and operational margin accomplished for 2009 and 2010.
FINANCE & ADMINISTRATION
MANAGER
04/2002 – 01/2009
RED BULL ITALIA S.R.L. Milan, Italy
Role Responsible for the Finance & Administration department, Operations and IT, leading a
team of 17 professionals. Reporting directly to the General Manager. As member of the
Board of Directors of Red Bull Italy, I was in charge of the preparation and implementation of
the main strategies to reach the annual targets, as agreed with our Austrian parent
company. I was also in charge of coordinating several legal firms supporting Red Bull
intellectual property rights, formulation of sponsorship agreements, retail commercial
agreements and contentious matters with client and suppliers.
Main accomplishments Main player in the transition of the Italian subsidiary from small to medium company,
creating all the necessary internal and administrative processes for management purposes
in line with the standards required by the parent company.
CONTROLLER
03/2000 – 04/2002
HENKEL ECOLAB S.P.A. Agrate B. (Milan), Italy
Role Responsible for the closing of monthly financial statements and main support for the control
manager for the annual closure of financial statements. Responsible for periodical analysis
of the margins of the main clients and taking an active part during the implementation
process of annual budgets to be submitted to the parent company.

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EDUCATION
DEGREE IN
INTERNATIONAL BUSINESS
ADMINISTRATION
UNIVERSITÀ COMMERCIALE "LUIGI BOCCONI", MILANO
1997 Degree in Business Administration specialising in International Business Management
(CLEA)
HIGH SCHOOL DIPLOMA
SCIENTIFIC STUDIES
LICEO SCIENTIFICO ALBERT EINSTEIN, MILANO
1992
LANGUAGES
Italian (mother tongue), English (fluent), French (intermediate), German (scholastic).
COMPUTER SKILLS
Windows, Office, Sap R/3, Hyperion, OFA.
ADDITIONAL INFO AND HOBBIES
Travelling, reading, swimming and skiing.
REFERENCES
References from Top Managers with whom I worked available upon request.
AUDITOR
11/1998 – 02/2000
PRICE WATERHOUSE COOPERS Milan, Italy
Role Member of various audit teams for voluntary certification of financial statements for
multinational companies operating in various sectors such as: Cartier, Henkel-Ecolab, Avon,
Tuborg & Carlsberg.