- The world today is overwhelmed by information and consumer are distracted -> Very difficult for a brand to get their attention in all this ‘noise’ (in social networks, and more generally the web) - Consumers are more and more exigent and tech savvy. They want information when and where they want it… immediately. - Competition is at the highest due to digitalization and things are moving faster than ever before. Companies need to readapt and reinvent their self on a daily basis.

1. The future of
Marketing…?
11
by Andrea

2. About
…
…
“The Meetic of the Marketing World”
Companies
Marketing and Communication Agencies
54 000+ Agencies Worldwide
1 800+ Agencies in Belgium
10 projects launched every day
€ 5 million marketing budget
managed every month.

3. Table of Content
1. Today’s digital challenges
2. Today’s digital opportunities (Marketing automation,
(Ro)bots, AI, …)
3. ...Fundamentals never change: Adopt a customer
centric approach! ( & How Sortlist apply this)
a. From B2B, B2C to H2H (Human to Human)
b. Job-to-be-done framework
c. Customer-centric approach
3

4. 1. Today’s digital challenges
4
by Andrea

5. NOISE
5

6. NOW
6

7. FAST-MOVING
7

8. 2. Today’s digital opportunities
8
by Andrea

9. Virtual reality
Artificial Intelligence
(Ro)Bots & Marketing Automation
Marketing of “NOW”

11. 3. Fundamentals never change....
Adopt a customer-centric approach
11
by Andrea

12. a. From B2B, B2C to H2H (Human to Human)

13. VS
What is relevant to you as human?

14. 14
b. Job-to-be-done framework
“People don’t want to buy
products. They want to hire
products to get a job done.”
- Clayton Christensen,
HBR

15. 15
c. Customer-Centric approach: leverage customer feedbacks to
improve your product

17. H2H:
• http://www.amazon.com/There-No-B2B-B2C-Human-
ebook/dp/B00IFURF9Q/ref=sr_1_1?ie=UTF8&qid=1393189579&sr=8-
1&keywords=bryan+kramer
• http://www.one-tab.com/page/Ir5eWmQBT4asi2GePwTbwg
Job-to-be-done Framework:
• https://strategyn.com/customer-centered-innovation-map;
• https://medium.com/@jaf_designer/what-people-really-want-
dc59821ccf9b#.pdfz2ajwa
• https://www.youtube.com/watch?v=f84LymEs67Y
Improve your product with a customer-centric approach:
• https://www.intercom.io/books/customer-engagement

18. The future of Marketing
18
by Andrea