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Digital Disruption:
come le tecnologie
stanno cambiando
lo scenario competitivo

Andrea Contri
Innovation Manager
Intesa Sanpaolo
1. Collaborative Economy

2
2. Wearables & Quantified Self

3
3. Connected Car & Home

4
4. Makers Movement

5
5. Online Education & MOOC

6
6. Personal Artificial Intelligence

7
7. New Money Paradigms

8
Bitcoin Ecosystem Snapshot
Financial

Payment Processing

Banking & E-Wallets

Currency Exchanges

9
8. Crowdsourced Funding

Reward-based

Lending-based

Equity-based

10
Un esempio di settore: Fashion & Design
Value chain

Needs

Technology Solutions

Anticipating trends

Crowdsourcing, design contests (Polyvore)

Digital

Collections based on recycled garments (H&M)

Cleantech

3D printing to create accessories and clothes

Digital

Making accessories smart

Wearable tech for wellness (Nike, Adidas)

Digital

Innovating with materials

Health-boosting or self-cleaning fabrics (Uniqlo)

Bio/Nano

Allowing shopping on the go

Marketing,
Distribution,
Transaction

Increasing designer base

Democratizing production

Production

Digital

Encouraging sustainable fashion

Inspiration
and
Creation

Social & trend analysis through big data

Mobile e-commerce (Yoox, Victoria's Secret)

Digital

Reducing return rates

Virtual fitting rooms (Tissot)

Digital

Fighting counterfeit products

Brand certification systems (Colmar, Moncler)

Digital
11
Andrea Contri
Innovation Manager
andrea.contri@intesasanpaolo.com
www.startupinitiative.com

12

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Digital disruption

Notas del editor

  1. Nike: unadelle prime aziende a lanciare wearable devices. Uno dei primiprodotti di maggiorsuccesso, lanciatonel 2011, è stato Nike FuelBand un braccialettochetienetracciadell'attivitàfisicaquotidiana. Nike ha assunto un VP su Digital Sport per occuparsi di questosettore.Yoox: attualmente ha circa il 20% di revenues cheprovengono dal canale mobile, ma vi stainvestendoperchèconvintosia un canaledestinato a diventare molto rilevante (GP Bullhound – May 2013).Tissot: nel 2013 ha sperimentato la possibilità provare su un orologio virtuale dalla finestra di Selfridges, i ricavi per la boutique sono aumentati del 85% nel corso delle due settimane di sperimentazione (GP Bullhound – May 2013). Inoltresulpropriosito web dal 2010 ha lanciato la sessione augmented reality per provarevirtualmentegliorologi.Adidas: utilizza la startup Fits.me, natanel 2010, che ha sviluppato un servizioSaaScheconsente agli utenti di provare i vestiti virtualmente attraverso il sito prima dell'acquisto, al fine di garantire che la misura è ottimizzato e che i resi siano ridotti.Brand certification system – Certilogo: una startup italianacheconsente la tracciatura del brand e la gestione dei siti web e dei negozichevendonoprodotti non autentici, ha giàchiusoaccordicommerciali con diversi brand italianitra cui Versace, Just Cavalli e Colmar.