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Advertising / Marketing / PR

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My start at Danone: After graduating from ESADE Business School and traveling in Africa, I decided to join Danone, attracted by the company’s brands and social mission. I spent five years and acquired the foundations of consumer marketing. Firstly, I had the opportunity to launch a new brand of flavoured waters and establish a new category in Spain. Also, I created and executed the health strategy of the leading water brands. Later, I relocated to the HQ of Nutricia/Danone Medical, in the Netherlands, where I led the consumer strategy and developed a unique CRM program to support patients dietary requirements and engage them with the brands. My jump at RB: Motivated by personal reasons, ...