4. COMM 2337
(Those are components and tactics)
Public Relations……
What Is A PROCESS
PR? • Deliberate
Class 2 • Planned
Fall 2011 • Performance Based
• For Public Interest
• Using Two- Way Communication
• Part of Strategic Management
@AndreaGenevieve
andream@stedwards.edu
5. COMM 2337
R.A.C.E
What Is Effective PR starts with R.A.C.E
PR?
Class 2 R = Research
Fall 2011
A = Action
C = Communication
E = Evaluation
@AndreaGenevieve
andream@stedwards.edu
6. COMM 2337
PR is…
What Is “Public relations is the management
function that identifies, establishes
PR? and maintains mutually beneficial
Class 2
Fall 2011 relationships between an
organization and the various publics
on whom its success or failure
depends”
@AndreaGenevieve
andream@stedwards.edu
7. COMM 2337
PR According to Don
Draper
What Is
PR?
Class 2
Fall 2011
@AndreaGenevieve
andream@stedwards.edu
8. COMM 2337
Credits
What Is
Andrea Genevieve Michnik
PR? Intro to PR COMM 2337
Class 2 St. Edwards University- Fall 2011
Fall 2011 E-mail: andream@st.edwards.edu
@AndreaGenevieve
All photos protected under Flickr Creative Commons
@AndreaGenevieve
andream@stedwards.edu
