The first 30 seconds will define whether a user stays or goes. Here are a few tips on designing an experience that is both useful and will retain users.

1. The First 30 Seconds:
Let’s Talk User
Onboarding
@dreasaezHead of Customer Success
ProdPad

2. Behind every successful product,
there are successful users
• Onboarding is about interaction
• Successful onboarding will determine if the user
stays, goes, or even worst.. they stay and end up
churning.

3. Designing onboarding
• Behaviour can be changed
• Design the behaviour you want to set
• Figure out any blockers
• Examine the outcomes

4. Comparisons aren’t helpful
You are not Slack.
Draw inspiration, but consider
product complexity as well.

5. Where do you start?
Give them something to focus on!

6. Shopify

7. ProdPad

8. Design different user
experiences
• Consider different types of users
• Design different flows based on what they’re meant
to achieve

9. The Three-Click Rule
Teaching behaviour is
important, but also allow the
user to repeat that behaviour on
their own.

10. Discussion