Consiglio dal Medico (CdM) is a medical App developed by DigitalTech International, a hi-tech company with offices in Italy and Singapore.
CdM has been one of the first remote medical advise Apps developed globally and still is the only one up and running in Italy.
In recent months there has a growing interest on similar Apps, as they are an ideal entry point to create a digital platform to provide a wide array of medical services to both consumers and corporate, including insurers.
DigitalTech International is looking for the right partner to jointly scale up CdM and accelerate its growth trajectory to pursue its full potential.
2. Executive summary
2
o Consiglio dal Medico (CdM) is a medical App developed
by DigitalTech International, a hi-tech company with
offices in Italy and Singapore
o CdM has been one of the first remote medical advise
Apps developed globally and still is the only one up and
running in Italy
o In recent months there has a growing interest on similar
Apps, as they are an ideal entry point to create a digital
platform to provide a wide array of medical services to
both consumers and corporate, including insurers
o DigitalTech International is looking for the right partner to
jointly scale up CdM and accelerate its growth trajectory
to pursue its full potential
3. Contents
3
o What is Consiglio dal Medico?
o Case histories and related news
o The opportunity
4. Available in App Store starting from march 2013,
coming soon on Google Play and Amazon Appstore
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“Consiglio dal Medico (“Ask a Doctor”)
is a smartphone App
which offers real-time messaging
for asking a medical advice
to a network of physicians”
5. Consiglio dal Medico allows users to interact with
a network of physicians in multiple ways
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Ask anonymously to
Consiglio dal Medico of
network 500 physicians
and receive multiple private
answers, directly on your
device
Identify the one that better fits with
your health-related condition with-in
our network of 500 physicians by
professional experience or specialty,
each with complete CV and a rating
based on evaluation by other users
Ask to a physician of your
choice to chat for 48-hour and
discuss your health-related
questions, directly on your device
Option 1: Ask a health
related question
Option 2: Chat with a
physician of your choice
Option 3: Find
a physician
6. 6
Currently 400 registered doctors of different
specializations
Give a medical advice
Using the personal smartphone tablet or PC, the
doctor can answer to the questions that arrive
from users, being free to choose the amount of
time and the moment of day they wish to
dedicate to this activity. Giving a “medical advice”
is the main activity through which doctors can
make themselves known to the users
Fill-in the profile information
Using “Consiglio dal Medico” App the doctors can
complete their own detailed profile, including
previous experience, current occupation and
specialization, also they can indicate contact
details and where they can be contacted for a
traditional face-to-face medical visit
Chat with the users
Exchange messages with the user for 48 hours,
having the possibility of answering using both PC
and App at the time of convenience. The
possibility to use the platform as means of
interacting with one’s own patients by providing a
code which identifies the doctor
Create specialized medical content
Besides answering the users’ questions and
interacting with them via chat, doctors can also
propose informative contents regarding their
area of expertise. We are enthusiastically about
creating new partnerships in order to further enrich
the services we provide and obviously share our
income with the ones that decide to contribute
7. o “Consiglio dal Medico” is a tool which allows one to search for the doctor based
on specialization, location and evaluation given by the users with whom the doctor has
interacted
o The possibility of consulting a detailed profile of each doctor which contains previous
experience, publications and an indication of how to contact the doctor in order to
program a medical visit
o Each doctor has an associated “score” which is visible in the profile page, score
which is updated on a daily basis and is calculated by taking into consideration the
user’s evaluations and the answering frequency and activity
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Doctors are evaluated based on an algorithm which takes
into account user’s evaluations and answering frequency
o We strongly believe in the “ultimate
question”, which is the key element of
the Net Promoter Score approach,
developed in the US and now already
present in those companies which place
a lot of value on the client’s needs
o We have built our internal processes
around this healthy “obsession”: to
transform all of our clients into
“promoters” – enthusiastic about the
advices received to the a degree in
which they would definitely
recommend the doctor with whom the
user has interacted to his or her friends
8. Consiglio dal Medico provides advanced features
o Flexile search engine:
Multi-criteria search
(location, specialty, …)
User can save favorite
physicians
Physicians can be
displayed on map
o Customizable ranking
algorithm:
Number and type of
ranking parameters
Results displayed by
ranking or distance
o Additional features:
User can save preferred
physicians
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9. Since 2013 “Ask a Doctor” is one of the best selling
Apps in Italy on the Apple store
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10. 10
There are over 6,000 users as of Sept. 2016 and
25.000 answer given by physicians
Geolocation of the users
of “Consiglio dal Medico”
o 25,000 answers in the last 15 months
o 2 questions out of 3 have received at
least one answer within one hour
o More than 4 out of 5 users would
recommends to a friend the physician
with whom they have interacted
o Urban areas lead by number of users but
penetration is increasing through the
entire country
o Approximately 80% of 5 stars review on
the App Store
o Partnership with UBER
KEY PERFORMANCE ACHIEVEMENTS
11. CdM has received significant attention from printed
media …
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Il Tempo, 15 June '14StarTV, 1 June '14L'Espresso, 12 June '14 TuStyle, 19 May '14
Il Giorno - 31 July '14Insurance Trade – March '15
12. …and from online newspapers and magazines
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Rai News, 20 April '14
Yahoo! Notizie, 4 June '14
Vanityfair, 21 July '14
EconomyUP, 11 June '14 Cosmopolitan, 24 September '14
Corriere della Sera, 28 July '15
13. Contents
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o What is Consiglio dal Medico?
o Case histories and related news
o The opportunity
14. UK-based Babylon, founded 2013
o The iOS / Android app allows users to book
a video consultation with a doctor or a
therapist, exchange photo or text messages,
data tracking and personal and medical data
storing (ie. family, medication history,
allergies); order testing also available
o In January 2016 Babylon has raised US$25
million from professional investors
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15. After successfully establishing itself in the UK,
Babylon is now planning to start expanding abroad
o For unlimited access to doctors, users pay around $7
(4.99 pounds) per month in the UK and $8.60 (7.99
euros) per month in Ireland. One session with a
therapist or specialist costs $70.50 (49 pounds) in the
UK.
o Shortly after launching, in February 2015, the company
had 5,000 users. Babylon now covers about 250,000
lives with 150,000 active users.
o While consumers are able to get the service directly,
Babylon also offers it via employers. Some of the
employers and payers that are using Babylon include
Citigroup, Sky, MasterCard, Mercer, Bupa, and Aviva.
o Babylon also plans to launch its offering in Rwanda
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19. We believe the timing is right to fully exploit the
potential of Consiglio dal Medico
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o Launched in 2013, Consiglio dal Medico has been one of the first remote medical advise
apps developed globally, and still is the only one up and running in Italy
o After 3 years of uninterrupted operations, combined with the experience in the consulting
services and the over two years of research focused on the insurtech space, we have
identified multiple growth options
o Recent investments in similar international companies that have aggressively pursued a
similar growth path confirm that digital and mobile technologies are here to stay and
possess the capacity to determine a major impact which creates value on a massive
market
o In moving forward , we are keen to explore the possible collaboration with an industrial
partner
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