As the world changes around us, companies are challenged to keep up with the fast paced evolution in the market, technology, and workforce. However, these organizations have rarely modernized their leadership paradigm – leading to a tangible disjunction in culture, environment, and management. Hear how SAP has adopted Design Thinking as a core principle in how we develop solutions, innovate with customers, and run our company. Through this 12 year journey, as a culture of empowered individuals & self-organized teams was established, the traditional role of management was challenged and continually adapted. Learn how a global company is evolving beyond Taylorism and discovering new ways to remain agile, creative, and empathic. Watch the keynote: https://www.youtube.com/watch?v=CndBP_v2Ybs

1. Andreas Hauser
SVP, SAP Design – Strategic Design Services and AppHaus Network
Humanizing Leadership
Design Thinking as the driving force
@HauserAndreas linkedin.com/in/hauserandreas andreas.hauser@sap.com

2. 2INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
75% of world beer production is managed by SAP software

3. Our Industry’s Buzzwords
Digital
IoT
Big Data
Machine Learning
Predictive
In-Memory
Block Chain
Cloud Network
API Hub Security

4. https://tribute2doug.files.wordpress.com/2013/11/400-07-doug-two-mice-1984.jpg

5. What is Digital Transformation?

6. What is Digital Transformation?

7. The Past
People have to adapt to the process
The process has to adapt to the
needs of people
The Future

8. Humanize
Technology
Humanize
Business
Customer
Empathy
T r u s t
$$$
Business Value

9. ©2014 SAP AG. All rights reserved. ‹#›
End User / Consumer
Who is the
Customer?
Management
IT Organization Business

10. SAPPHIRE NOW 2016
Bill McDermott

11. Design Thinking in the News

12. Design-led Organizations and their Stock Performance
Latest Design Value Index (DVI) from Design Management Institute (DMI)
Source: http://www.dmi.org/?page=DesignValueIndexRes
“With the range of activities your design function has undertaken, SAP has clearly recognized the opportunity
to become one of the most influential companies on the planet when it comes to design. Corporations,
universities and individual careers will greatly benefit from everything SAP has orchestrated to make design
understandable and accessible.”
Jeneanne Rae, DMI

14. Design Leadership
Customer
The Advocate of Users & Consumers
IT
Management
Business
End User / Consumer
Your Company
The Collaborative Leader

15. 1) Lead with Passion

16. 2) Lead Egoless

17. 3) Be a Coach

18. 4) Empower Employees

20. Bit.ly/sapscenes

21. 5) Break Silos

22. © 2017 SAP SE or an SAP affiliate company. All rights reserved.
6) Live Customer Empathy

23. ©2014 SAP AG. All rights reserved. ‹#›

24. ©2014 SAP AG. All rights reserved. ‹#›

25. 7) Create a Culture of Innovation
People Process Place

26. ©2017 SAP SE or an SAP affiliate company. All rights reserved.

27. Stages of Organizational Readiness
Organization readiness for design thinking and innovation
www.fosterinnovationculture.com
Efforts are grassroots
and ad-hoc. Design is
seen as a cost.
Interested Invested
Design is important and
some resources are
provided, but success is
not sustainable.
Engaged
Competent design
capabilities are used
as part of day-to-day
business activities.
Scaled
Design-led innovation
is practiced throughout
the organization, and
design drives business
strategy.

28. 8) Do great things and talk about it

29. 9) Deliver Results

30. 10) Have Fun

33. Humanizing Leadership
1) Lead with Passion
2) Lead Egoless
3) Be a Coach
4) Empower Employees
5) Break Silos
6) Live Customer Empathy
7) Create a Culture of Innovation
8) Do great things and talk about it
9) Deliver Results
10) Have Fun

34. design.sap.com
@HauserAndreas linkedin.com/in/hauserandreas andreas.hauser@sap.com