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Twitter for Diplomats

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Andreas Sandre
Andreas Sandre

This presentation was used during the DiploFoundation's Advanced Webinar in eDiplomacy titled "Twitter for Diplomats" on March 8, 2013. Webinar and slideshow by Andreas Sandre (on Twitter: @andreas212nyc).

Noticias y política
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Twitter for Diplomats Social Media and Diplomacy By Andreas Sandre – Twitter @andreas212nyc Advanced Webinar in E-diplomacy
TWITTER AND THE WORLD OF SOCIAL MEDIA
www.tweetping.net
Social Media use is growing: active monthly users, as of January 2013: 1bil 800 mil 343 mil 288 mil 200 mil 77 mil 75 mil 40 mil Source: Global Web Index
Twitter was the world’s fastest-growing social platform in 2012, adding an incredible 40 percent more active users between Q2 and Q4 of last year. 485 mil 408 mil 288 mil 206 mil Q4 2012 Q3 2012 Source: Global Web Index
Source: Global Web Index
Content Sharers Messengers Joiners Followers & Consumers PC Mobile Tablet 88% 57% 26% Source: Global Web Index
TWITTER FOR DIPLOMACY
MAIN SHIFTS Major shifts in diplomacy reflect all major shifts in ICT Twitter and Social Media have changed the approach: from top-down to bottom-up; from hierarchies to networks and citizens Twitter has given foreign policy and diplomacy practitioners a simpler way to engage with publics
The spread of information networks is forming a new nervous system for our planet. When something happens in Haiti or Hunan, the rest of us learn about it in real time – from real people. And we can respond in real time as well. Hillary Clinton January 2010
a world in which states come apart […] and have the ability to network or partner or make an alliance with social actors. […] It is a horizontal world. There are no ladders because there are no hierarchies. It is a web. Power still exists in a web, but it is exercised from the center, not the top.” Anne Marie Slaughter March 2012
ediplomacy.afp.com
Source: BursonMasteller
Department of State: 23 Oct 2007 475,000 Susan Rice: 28 January 2009 268,000 The White House: 10 April 2009 3.7 mil Alec Ross: 14 Oct 2009 378,500
300 The secretary [John Kerry] is really committed to using these tools to help us advance our diplomatic 400 goals… It’s going to continue to make our diplomats more effective in today’s world 185 Victoria Esser March 2013
TRAINING & THE POWER OF IDEAS
WHY AMBASSADORS LOVE TO TWEET?
BOLD ORGANIC ENGAGING
The policy should not be ‘thou shall tweet’. If you’re not comfortable with it, don’t use it. Alec Ross March 2013
THE RULES OF ENGAGEMENT PLAN BROADCAST
LISTEN INTERACT INSPIRE INNOVATE HAVE FUN
RISKS AND BENEFITS Getting it wrong could start a war: imagine if a diplomat misguidedly tweeted a link to that offensive anti-Islam film. Getting it right has the potential to rewrite the diplomatic rulebook. Tom Fletcher October 2012
ITALIAN FOR COMMON SENSE
DO BENEFITS OUTWEIGHT RISKS? IS VISIBILITY A RISK? WHO TO PUT IN CHARGE? DO WE NEED A SYSTEM OF CHECK AND BALANCES? IS VISIBILITY A BENEFIT? ARE WE READY FOR TWITTER? IS TWITTER MOLDING INTO MORE THAN A MICRO BLOGGING SITE?
BEYOND TWITTER: CRISIS COMMUNICATION
On Twitter: @andreas212nyc Advanced Webinar in E-diplomacy

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Twitter for Diplomats

  • 1. Twitter for Diplomats Social Media and Diplomacy By Andreas Sandre – Twitter @andreas212nyc Advanced Webinar in E-diplomacy
  • 2.
  • 3. TWITTER AND THE WORLD OF SOCIAL MEDIA
  • 4.
  • 6. Social Media use is growing: active monthly users, as of January 2013: 1bil 800 mil 343 mil 288 mil 200 mil 77 mil 75 mil 40 mil Source: Global Web Index
  • 7. Twitter was the world’s fastest-growing social platform in 2012, adding an incredible 40 percent more active users between Q2 and Q4 of last year. 485 mil 408 mil 288 mil 206 mil Q4 2012 Q3 2012 Source: Global Web Index
  • 9. Content Sharers Messengers Joiners Followers & Consumers PC Mobile Tablet 88% 57% 26% Source: Global Web Index
  • 11. MAIN SHIFTS Major shifts in diplomacy reflect all major shifts in ICT Twitter and Social Media have changed the approach: from top-down to bottom-up; from hierarchies to networks and citizens Twitter has given foreign policy and diplomacy practitioners a simpler way to engage with publics
  • 12. The spread of information networks is forming a new nervous system for our planet. When something happens in Haiti or Hunan, the rest of us learn about it in real time – from real people. And we can respond in real time as well. Hillary Clinton January 2010
  • 13. a world in which states come apart […] and have the ability to network or partner or make an alliance with social actors. […] It is a horizontal world. There are no ladders because there are no hierarchies. It is a web. Power still exists in a web, but it is exercised from the center, not the top.” Anne Marie Slaughter March 2012
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  • 17. Department of State: 23 Oct 2007 475,000 Susan Rice: 28 January 2009 268,000 The White House: 10 April 2009 3.7 mil Alec Ross: 14 Oct 2009 378,500
  • 18. 300 The secretary [John Kerry] is really committed to using these tools to help us advance our diplomatic 400 goals… It’s going to continue to make our diplomats more effective in today’s world 185 Victoria Esser March 2013
  • 19.
  • 20.
  • 22. WHY AMBASSADORS LOVE TO TWEET?
  • 23.
  • 24.
  • 25.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. The policy should not be ‘thou shall tweet’. If you’re not comfortable with it, don’t use it. Alec Ross March 2013
  • 32. THE RULES OF ENGAGEMENT PLAN BROADCAST
  • 33. LISTEN INTERACT INSPIRE INNOVATE HAVE FUN
  • 34. RISKS AND BENEFITS Getting it wrong could start a war: imagine if a diplomat misguidedly tweeted a link to that offensive anti-Islam film. Getting it right has the potential to rewrite the diplomatic rulebook. Tom Fletcher October 2012
  • 35.
  • 36.
  • 38.
  • 39. DO BENEFITS OUTWEIGHT RISKS? IS VISIBILITY A RISK? WHO TO PUT IN CHARGE? DO WE NEED A SYSTEM OF CHECK AND BALANCES? IS VISIBILITY A BENEFIT? ARE WE READY FOR TWITTER? IS TWITTER MOLDING INTO MORE THAN A MICRO BLOGGING SITE?
  • 40. BEYOND TWITTER: CRISIS COMMUNICATION
  • 41.
  • 42.
  • 43. On Twitter: @andreas212nyc Advanced Webinar in E-diplomacy