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Similar a Webinar «How to create effective advertising campaigns with Influencers»
Similar a Webinar «How to create effective advertising campaigns with Influencers» (20)
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Webinar «How to create effective advertising campaigns with Influencers»
- 1. How to choose the right Influencers for an advertising campaign PART 1
- 2. An expert on working with Influencers Worked with brands: Pepsico, KFC, Canon, Durex, Lays.
- 3. Let's designate KPIs before the start of the campaign What about our target audience? Choose a social network suitable for the start of the campaign Selecting the right Influencers Influencer selection tools Contents
- 4. Product sales Number of targeted actions outside the social network (registrations, app installs) Targeted reach to increase brand awareness Growth of quality audience in the promoted account What KPIs to choose for an advertising campaign
- 5. Competitor audience analysis Subject area analysis Yoloco - for analyzing any Instagram and YouTube accounts Facebook Audience Insights - for analyzing Facebook audiences SimilarWeb – for analyzing website audience If the product is new, then you need to do research and identify a portrait of the target audience. Methods Tools of Intelligence: Identifying our target audience: We don't know much about our target audience yet
- 6. Filtering by audience interests and location Audience gender, age and geography Affiliated brands and audience interests Facebook Audience Insights
- 7. Analysis of any brand's audience in Instagram Audience gender and age Audience geography Audience quality analysis Yoloco
- 8. Google Analytics Instagram Insights Facebook Analytics We've gathered our audience and know those who bring us sales. Now we can match inlfuencers with the target audience Data sources: Identifying your target audience: When a brand already has statistics
- 9. Instagram - reach, traffic to the site, followers YouTube - traffic, installs TikTok - reach, music promotion, new followers, launching viral mechanics What is the best social network for advertising your product?
- 11. Determine the right category by the number of followers to the Influencer Choose an Influencer with an engagement of 2% and more Selecting Influencers for an Advertising Campaign Mega Macro Med-Tier Micro Nano
- 12. It's best to start with small budgets and test out Influencers from audiences related to your product Selecting an Influencer for an advertising campaign Advertised product Categories of Influencers Cosmetics Lifestyle Fashion Family Beauty
- 13. Out Influencers with fake followers Selecting an Influencer for an advertising campaign
- 14. Search by Interest Filtering by Metrics Filtering by age, gender, and city of followers Search for similar Influencers An advanced search for Instagram and YouTube Influencers across a database of 1+ million Influencers: Tools for Instagram and YouTube Influencer Selection
- 16. How to optimize a selection of Influencers and create a media plan PART 2
- 17. Let's calculate the unique coverage of the selection Competitor analysis Prepare a message requesting the target audience How do I contact the Influencer? Building a media plan Contents
- 18. FromwhichInfluencerstheybuyor haveboughtads Whattheperformanceofthe advertisementpostsare Basedonthisdata,youcanunderstand whethertorunanadvertisingcampaign withInfluencerswhohavelowactivity (likesandcomments). Beforelaunchinganadvertisingcampaign, itisimportanttoanalyzethecompetitors andfindout: Competitoranalysis
- 19. For the final list, we leave the Influencers with a percentage of unique followers greater than 80%. Let's calculate the unique coverage of the selection
- 20. Description of the brand and the service being advertised Type of content for the selected social network Link to the advertised website or social media account It is necessary to prepare a request to the Influencer for an advertising campaign, which should describe in detail what the Influencer will need to do: Prepare terms of reference for the Influencer
- 21. Emai Direct How do I start communicating with an Influencer?
- 22. Influencer Outreach - allows you to send Influencer messages to their email and then continue to communicate directly on the platform through a convenient chat. Every week we add 10,000+ email Influencers More than 40,000 email Influencers in the database We are working on the quality of email delivery Or use the tool Influencers Outreach
- 24. The system will show how many of the selected Influencers have email And click «Create a letter» Simplicity in Influencers Outreach
- 25. Write the sender's nam Sender's mai A text with an offer of cooperation And click "Send email to influencers" Simplicity in Influencers Outreach
- 26. A strategy for measuring performance We choose N relevant influencers for testing. Some of them will work well, and some of them will work badly - that's normal :) Take the influxers that work well and look for similar influxers. Increase the budget → profit! 1 2 3 4
- 27. Building a media plan Information about Influencers and its key metrics Predicted number of reach, conversions and conversions, as well as CPV, CPC Influencer category Influencer Tier by followers The media plan is:
- 29. How to conduct an advertising campaign and analyze the results PART 3
- 30. How do I track the effectiveness of placements? Prepare content with the Influencer Let's make a content plan Launching an advertising campaign Drawing conclusions Preparing for the next launch Contents
- 31. Utm-tags + analytics on the site Promo codes from Influencers for a special promotion Track the number of new followers How do I track the effectiveness of placements?
- 32. What kind of content are we doing? Knowing Interest Desire Buying Involvement Distribution 1 2 3 4 5 6 They talk about the product Sharing a review Using influencer marketing throughout the consumption journey They give you a promo code or a link They're having a contest.
- 33. Let's make a content plan When testing the hypothesis it is best to do no more than 1-3 integrations per day In general, the entire advertising campaign will be distributed over 10 days - we will offer free slots to Influencers
- 34. Prepare the content Influencer should be given a clear task with a clear and understandable CTA for the audience We get the content and be sure to check it, if necessary we give it to remake We agree the date of content publication, based on available slots in the content plan
- 35. Don't forget the very important things All customer paths to the advertised site worked Support chat worked Instagram was active: there was fresh content, pinned storis, active storis, and a working bio link Retargeting was on Better to prepare a separate landing page for influencers traffic When running an advertising campaign, it is important that: +
- 36. Launching an advertising campaign Support chat messages on the site Direct to the advertised account Registrations in an online store or service So - moment X. The first publications are out - you can immediately look at how the audience behaves when interacting with the content. Process incoming leads promptly:
- 37. What's next? Look for similar Influencers and run campaigns through them Re-use influencers who have worked well Use influencers creatives in a targeted advertising campaign Do not forget about retargeting
- 38. Promo code 20% discount on all tariffs by promocode YELLOW Our expert will tell you how to work effectively with Yoloco with the help of Infolucers or by email: hello@yoloco.io Platform Demonstration Want to know more about the platform Leave a request for a demo http http