Just imagine packages of pasteurized milk falling behind cow's tail right in the process of milking. We made it happen. Business based on technology that allows dairy farmers to extract milk from a cow, pasteurize it, and pack into consumer-ready packages while the cow is milked. The only non-mixed milk in the market traceable to specific milking session of specific animal.

1. ANDREY KUTEYNIKOV
Co-founder and CEO, 30Sec Milk™ project
May 2015

2. Packages of pasteurized milk falling behind
cow’s tail in the process of milking?
You kidding!
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com 2

3. No, we are serious!
30Sec Milk™ technology makes it happen!
 Filtered, pasteurized, chilled and packed in less than
one minute while animal is milked
 Compact all-in-one technology
ak@30secmilk.com +7 925 158 0238
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4. T R A D I T I O N A L &
3 0 S E C M I L K ™
VA L U E C H A I N S
DAIRY PROCESSOR
FARM
Bulk milk
transportation
Packaged milk transportation
Distributor
Retailer
Consumers
FARM
Packaged milk transportation
Retailer Consumers
A K @ 3 0 S E C M I L K . C O M + 7 9 2 5 1 5 8 0 2 3 8
W W W . 3 0 S E C M I L K . C O M
4

5. HOW DOES IT WORK
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6. Why 30Sec Milk™ is different?
 Non-mixed – comes from specific animal
 Whole - no physical impact history
 New taste every day
 Pasteurized or raw milk options
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com 6

7. Will it be popular?
 Field research shows high interest
(02-03.2013; UK, Germany, Holland, France)
 Farmers: 53% ready to test 30Sec Milk™
technology and buy license if viable
 Retailers: 100% ready to have 30Sec Milk on
shelves at average €1,39 per 1L package
 Consumers (Dairy fair, Paris): 33% ready to
pay €1,40+ per 1L package of 30Sec Milk™
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com 7

8. Why retailers love it?
 Milk is a loss item. It attracts customers to shops,
but retailers do not make money on it.
 Sec Milk™ is a premium product. Retailers will sell
it at good margin.
 Retailers will look good citizens because Sec
Milk™ produced locally
 Retailers will look trendy because Sec Milk™ is
natural with minimum processing record (just
pasteurization)
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com 8

9. Why farmers love it?
 Milk is a loss item. Farmers sell milk at cost or
even lower
 Sec Milk™ let farmers make profit on milk
 Sec Milk™ makes farmers independent from
dairies
 Sec Milk™ provides farmers with strong
brand/promo support
 Guaranteed sales as option
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com 9

10. Western market realities
 EU-27 + North America numbers:
1. Annual drinking milk consumption = 60,2M tons
2. Milk cows = 33M; dairy farms =1,8M (with 1,6M in EU)
3. EU cost at farm = 25-28 cents/kg, selling price = 25-26
 Market shape: (а) processors with mass-market
products in supermarkets (b) farmers with limited
processing/distribution capability
 100% of milk is mixed
 Over 99% of milk processed in some wayak@30secmilk.com +7 925 158 0238
www.30secmilk.com 10

11. Where money comes from?
 Licensing to farmers and entrepreneurs
 Licensees will produce premium branded product
with low cost and promo support
 Major Income sources:
a) Sale of licenses to farmers and entrepreneurs
(hardware lease included into license)
b) Sale of packages with royalty component in price
of each package for 30Sec Milk™ brand support
c) Service fees
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com 11

12. MONTHLY INCOME BY SOURCE, EU
A K @ 3 0 S E C M I L K . C O M + 7 9 2 5 1 5 8 0 2 3 8
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€ 0
€ 2,000,000
€ 4,000,000
€ 6,000,000
€ 8,000,000
€ 10,000,000
€ 12,000,000
€ 14,000,000
€ 16,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
Service fee for milking equipment installed Royalty for brand use (cost of packages included) Total sales of licenses
12

13. Success factors
 Technology control at first link of value chain
 The only non-mixed native milk unique
product wanted by consumers
 Short trade cycle
 Scalability
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com 13

14. Major Assumptions, Europe
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Q1 Q2 Q3 Q4 Year 2 Year 3
Projected license price incl.
one 30Sec Milk milking unit,
Euro
24 900 26 900 29 900
Royalty per one pack of milk,
Eurocents 12 12 12 12 12 12
Percent of royalties spent on
brand promotion 75 75 75 75 40 40
New licensees per one sales
rep per month 1 1 2 2 3 4
Sales reps, end of period 5 10 15 15 30 45

15. Projections after launch, EC
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com
Pre-launch Q1 Q2 Q3 Q4 Year 2 Year 3
30Sec Milk™ sales, tons
per period
216/
259
909/
1090
2376/
2877
5 369/
6 551
95 097/
135 839
247 020/
595 824
Dairy farms participating,
end of period
24/
36
58/
87
146/
219
254/
381
926/
1725
1958/
3787
30Sec Milk™ Basic units
operational at farms, end
of period
24/
36
58/
87
158/
241
283/
433
1 272/
2552
2 977/
6909
15
Pre-
launch Q1 Q2 Q3 Q4 Year 2 Year 3
30Sec Milk™ sales, tons
per period 457 874 3 388 4 668 107 210 423 271
Dairy farms participating,
end of period 15 40 110 200 1 100 3 020
30Sec Milk™ Basic and
Robotic units operational
at farms, end of period
15
0
40
0
119
0
224
0
1 219
117
3 415
494
Sales &
Cash Flow per period,
000 euro
0
- 1 346
426
-407
779
-186
3 135
310
3 916
-196
58 422
15 174
181 513
58 041

16. Current status, as of May 2015
 Russian invention patent received 10. 2012.
European patent application (PCT) filed
02.2014. German patent received 03.2014
 Prototype field test finished
 Serial production engineering finished
 First MVP in production with tests and
certification to follow
 Negotiations with potential investors in
progress
ak@30secmilk.com +7 925 158 0238
www.30secmilk.com 16

17. The Team
Business
Dr. Andrei Kuteinikov. Serial entrepreneur and business
angel. 15-years of experience at/with global
pharmaceutical companies. PhD in economics of
innovations.
Fredrik Svensson – Business Development Mgr,
Europe. Europe-wide sales experience with fine wines.
R&D
Prof. Alexandr Belonosov. Serial inventor and innovator.
Co-Chairman of U.S.-Soviet Program of Nuclear Tests
Control in late 1980s.
ak@30secmilk.com +7 925 158 0238
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18. Next capital infusion rounds
ak@30secmilk.com +7 925 158 0238 www.30secmilk.com
Round A: €500K
EU incorporation, EU patenting, EU
certification,
EU market test
Round A+: €1,8M
Business launch to
break-even

19. LIBERTY TO FARMERS
NATURAL TASTE TO CONSUMERS
ak@30secmilk.com +7 925 158 0238
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