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To succeed in social media, you need to be social
1. To succeed in social media,
you need to be social
Andrew Arnold, LEGO CED
Computer History Museum
Hub Forum, Paris
September 28, 2010
29 September 2010
8. •
• 732.000 LEGO movies on YouTube. Top 5 has 55m
views!
• 800,000 LEGO tagged images on Flickr
• Hundreds of LEGO related blogs
• Thousands of LEGO related websites
LEGO fans share online
10. I am creative but I am not artistic.
LEGO gives me a real creative outlet because I
can look at something and start thinking about
how I would build it.
take it apart and try again. That to me is the
essence of LEGO.
Being able to express something that I see in my
creative self expression
17. User enterprise LEGO partner
User developed User published
User developed LEGO published
Co-developed LEGO published
LEGO developed LEGO published
Lead User involvement
18. 11 page cover story in Wired Magazine
Lead Users publicity
19. 1 test SKU 1 test SKU 1 test SKU
200 2x2000 2x10000
July 2007 October 2007 July 2008 Jan 2009 May/July 2009
A business story
22. 915.103.765
The interesting thing about the Social Object
is the not the object itself, but the
conversations that happens around them
to talk about