The Internet has given buyers access to information and the ability to influence the marketplace through user generated content. COMPANIES MUST GET OBSESSED WITH CUSTOMER EXPERIENCE

1. LIVING IN THE AGE OF THE
CUSTOMER
THE AGE OF THE SELLER
THE AGE OF THE CUSTOMER
COMPANIES MUST GET OBSESSED WITH
CUSTOMER EXPERIENCE
The Internet has given buyers access to information and the ability to influence the
marketplace through user generated content.
Investment in real-time optimized customer experiences, sales methods tied to
buyers' processes, and content-led marketing.
The offering and information is firmly in the sellers control.
The alternative is not COOL.