SlideShare una empresa de Scribd logo
1 de 18
How to raise interest in new genres?
How to support crowd input and
curation in recommendation?
Background, part 1:
Open Questions from Past Work
Background, part 2:
Music is Everywhere
Music Technology
technology
“A manner of accomplishing a task
especially using technical processes,
methods, or knowledge…”
merriam-webster.com
“Headphones” by Sascha Kohlmann / CC BY 2.0
“Music As Technology”
“Headphones” by Sascha Kohlmann / CC BY 2.0
technology
“A manner of accomplishing a task
especially using technical processes,
methods, or knowledge…”
merriam-webster.com
What Music Is
What Music Does
“Music As Technology”
(DeNora, 1999)
“Headphones” by Sascha Kohlmann / CC BY 2.0
1. vary by activity
2. change internal states
3. awareness of effects of specific
songs
Music as Accompaniment
1hr active listening
vs. 2-4 hrs passive listening
(Kamalzadeh, Baur & Möller, 2012)
less than 2% active listening
(Sloboda, O’Neil & Ivaldi, 2001)
11.6% active listening
(North, Hargreaves & Hargreaves, 2004)
“Paris metro line 4 at Châtelet during evening rush hour” by Minato-Ku/ CC BY-SA 4.0
Music as a Psychological Tool
(North, Hargreaves & Hargreaves, 2004;
Sloboda, O’Neill & Ivaldi, 2001;
DeNora 1999)
1. arousal
2. mood
3. emotion
“Portret van een man” by Gert Germeraad / CC BY-SA 3.0
Music as a Psychological Tool
“Portret van een man” by Gert Germeraad / CC BY-SA 3.0
Preference for tailored playlists
(Kamalzadeh, Baur & Möller, 2012)
Greater positive effects
(North, Hargreaves & Hargreaves, 2004))
Present-mindedness and arousal
(Sloboda, O’Neill & Ivaldi, 2001)
Music and the Brain
• Brain stem responses
• Rhythmic entrainment
• Evaluative conditioning
• Contagion
• Visual imagery
• Episodic memory
• Musical expectancy
• Aesthetic judgment
BRECVEMA model (Juslin, 2013)
“Brain Human Brain” by pixabay / CC0 1.0
“Flow”
• Complete focus
• Balance of skill and challenge
• Intrinsically rewarding
• Loss of sense of self
• Loss of sense of time
(see Nakamura, & Csikszentmihalyi, 2004)
“Challenge vs. skill, showing ’flow’ region” by Oliver Beatson / CC BY-SA 3.0
Flow and the Brain
• Synchronization of attentional
and reward networks
“Brain Human Brain” by pixabay / CC0 1.0
(Weber, Tamborini, Westcott-Baker, & Kantor 2009)
• Reducing brain stem responses
(http://www.focusatwill.com)
Why Music As Technology
Is Interesting
Interdisciplinary Merit
Musical Emotions
“Flow”
“Handshake” by pixabay / CC0 1.0
New Services & Big Data Challenges
MIR in the wild: new features, models,
metrics?
Beyond download charts: music as
means to achieve ends?
Beyond Love at First Listen
“Illustration of a red heart isolated on a transparent background” by
pixabella / CC0 1.0
“Ear-phones Headphone” by pixabay / CC0 1.0
Let’s Talk
”The Discussion” by Adrian Snood / CC BY-NC 2.0
Burning questions: fire away right now 
Further discussion at Unconference?
andrew.m.demetriou@gmail.com
m.a.larson@tudelft.nl
c.c.s.liem@tudelft.nl

Más contenido relacionado

Destacado

Destacado (19)

Music 4.5 Smart Radio, Simon Cole, 7digital
Music 4.5 Smart Radio, Simon Cole, 7digitalMusic 4.5 Smart Radio, Simon Cole, 7digital
Music 4.5 Smart Radio, Simon Cole, 7digital
 
Inside NetEase
Inside NetEaseInside NetEase
Inside NetEase
 
Soundsgood @ Radio 2.0 2015
Soundsgood @ Radio 2.0 2015Soundsgood @ Radio 2.0 2015
Soundsgood @ Radio 2.0 2015
 
Content Curation Primer For Information Professionals
Content Curation Primer For Information ProfessionalsContent Curation Primer For Information Professionals
Content Curation Primer For Information Professionals
 
Hyy
HyyHyy
Hyy
 
Softbank China & India Music Matters Asia 2009
Softbank China & India Music Matters Asia 2009Softbank China & India Music Matters Asia 2009
Softbank China & India Music Matters Asia 2009
 
applications of users' data analysis in smg mam
applications of users' data analysis in smg mamapplications of users' data analysis in smg mam
applications of users' data analysis in smg mam
 
NetEase - Story of a Transformation
NetEase - Story of a TransformationNetEase - Story of a Transformation
NetEase - Story of a Transformation
 
Spotify. Strategy to remain the leader in the music industry.
Spotify. Strategy to remain the leader in the music industry.Spotify. Strategy to remain the leader in the music industry.
Spotify. Strategy to remain the leader in the music industry.
 
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...
 
China Mobile Internet Statistics 2015
China Mobile Internet Statistics 2015China Mobile Internet Statistics 2015
China Mobile Internet Statistics 2015
 
Digital Curation: Definitions, Tools, and Strategies
Digital Curation: Definitions, Tools, and StrategiesDigital Curation: Definitions, Tools, and Strategies
Digital Curation: Definitions, Tools, and Strategies
 
38th China Internet Development Status Report
38th China Internet Development Status Report38th China Internet Development Status Report
38th China Internet Development Status Report
 
Alibaba - The Inside Story What the e-commerce boom in China means for Indi...
Alibaba - The Inside Story What the e-commerce boom in China means for Indi...Alibaba - The Inside Story What the e-commerce boom in China means for Indi...
Alibaba - The Inside Story What the e-commerce boom in China means for Indi...
 
Benchmarking Amazon vs Alibaba
Benchmarking Amazon vs AlibabaBenchmarking Amazon vs Alibaba
Benchmarking Amazon vs Alibaba
 
Curated not Created
Curated not Created Curated not Created
Curated not Created
 
Company report
Company reportCompany report
Company report
 
Baba
BabaBaba
Baba
 
Alibaba
AlibabaAlibaba
Alibaba
 

Similar a Music as technology_2.3

Music Information Retrieval: Overview and Current Trends 2008
Music Information Retrieval: Overview and Current Trends 2008Music Information Retrieval: Overview and Current Trends 2008
Music Information Retrieval: Overview and Current Trends 2008
Rui Pedro Paiva
 
Essay About SWOT Analysis For Wondermusic, A Non-Profit...
Essay About SWOT Analysis For Wondermusic, A Non-Profit...Essay About SWOT Analysis For Wondermusic, A Non-Profit...
Essay About SWOT Analysis For Wondermusic, A Non-Profit...
Dawn Robertson
 
Musicand interactivity 1
Musicand interactivity 1Musicand interactivity 1
Musicand interactivity 1
david mcandrew
 
Musicand interactivity final
Musicand interactivity finalMusicand interactivity final
Musicand interactivity final
david mcandrew
 

Similar a Music as technology_2.3 (11)

Music with a Purpose: Taking music recommendation beyond love at first listen
Music with a Purpose: Taking music recommendation beyond love at first listenMusic with a Purpose: Taking music recommendation beyond love at first listen
Music with a Purpose: Taking music recommendation beyond love at first listen
 
Music Information Retrieval: Overview and Current Trends 2008
Music Information Retrieval: Overview and Current Trends 2008Music Information Retrieval: Overview and Current Trends 2008
Music Information Retrieval: Overview and Current Trends 2008
 
The convergence of "hard" and "soft"in music technology, Rolf Inge Godøy, UiO
The convergence of "hard" and "soft"in music technology, Rolf Inge Godøy, UiOThe convergence of "hard" and "soft"in music technology, Rolf Inge Godøy, UiO
The convergence of "hard" and "soft"in music technology, Rolf Inge Godøy, UiO
 
IAML Dublin 28-07-2011
IAML Dublin 28-07-2011IAML Dublin 28-07-2011
IAML Dublin 28-07-2011
 
Who Could Resist The Invitation of Those Dainty Headphones?
Who Could Resist The Invitation of Those Dainty Headphones?Who Could Resist The Invitation of Those Dainty Headphones?
Who Could Resist The Invitation of Those Dainty Headphones?
 
machine learning x music
machine learning x musicmachine learning x music
machine learning x music
 
Essay About SWOT Analysis For Wondermusic, A Non-Profit...
Essay About SWOT Analysis For Wondermusic, A Non-Profit...Essay About SWOT Analysis For Wondermusic, A Non-Profit...
Essay About SWOT Analysis For Wondermusic, A Non-Profit...
 
Nano wylie
Nano wylieNano wylie
Nano wylie
 
Musicand interactivity 1
Musicand interactivity 1Musicand interactivity 1
Musicand interactivity 1
 
Music versus non music soundscapes in retail
Music versus non music soundscapes in retailMusic versus non music soundscapes in retail
Music versus non music soundscapes in retail
 
Musicand interactivity final
Musicand interactivity finalMusicand interactivity final
Musicand interactivity final
 

Último

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Último (20)

What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 

Music as technology_2.3

  • 1.
  • 2. How to raise interest in new genres? How to support crowd input and curation in recommendation? Background, part 1: Open Questions from Past Work
  • 4. Music Technology technology “A manner of accomplishing a task especially using technical processes, methods, or knowledge…” merriam-webster.com “Headphones” by Sascha Kohlmann / CC BY 2.0
  • 5. “Music As Technology” “Headphones” by Sascha Kohlmann / CC BY 2.0 technology “A manner of accomplishing a task especially using technical processes, methods, or knowledge…” merriam-webster.com
  • 6. What Music Is What Music Does
  • 7. “Music As Technology” (DeNora, 1999) “Headphones” by Sascha Kohlmann / CC BY 2.0 1. vary by activity 2. change internal states 3. awareness of effects of specific songs
  • 8. Music as Accompaniment 1hr active listening vs. 2-4 hrs passive listening (Kamalzadeh, Baur & Möller, 2012) less than 2% active listening (Sloboda, O’Neil & Ivaldi, 2001) 11.6% active listening (North, Hargreaves & Hargreaves, 2004) “Paris metro line 4 at Châtelet during evening rush hour” by Minato-Ku/ CC BY-SA 4.0
  • 9. Music as a Psychological Tool (North, Hargreaves & Hargreaves, 2004; Sloboda, O’Neill & Ivaldi, 2001; DeNora 1999) 1. arousal 2. mood 3. emotion “Portret van een man” by Gert Germeraad / CC BY-SA 3.0
  • 10. Music as a Psychological Tool “Portret van een man” by Gert Germeraad / CC BY-SA 3.0 Preference for tailored playlists (Kamalzadeh, Baur & Möller, 2012) Greater positive effects (North, Hargreaves & Hargreaves, 2004)) Present-mindedness and arousal (Sloboda, O’Neill & Ivaldi, 2001)
  • 11. Music and the Brain • Brain stem responses • Rhythmic entrainment • Evaluative conditioning • Contagion • Visual imagery • Episodic memory • Musical expectancy • Aesthetic judgment BRECVEMA model (Juslin, 2013) “Brain Human Brain” by pixabay / CC0 1.0
  • 12. “Flow” • Complete focus • Balance of skill and challenge • Intrinsically rewarding • Loss of sense of self • Loss of sense of time (see Nakamura, & Csikszentmihalyi, 2004) “Challenge vs. skill, showing ’flow’ region” by Oliver Beatson / CC BY-SA 3.0
  • 13. Flow and the Brain • Synchronization of attentional and reward networks “Brain Human Brain” by pixabay / CC0 1.0 (Weber, Tamborini, Westcott-Baker, & Kantor 2009) • Reducing brain stem responses (http://www.focusatwill.com)
  • 14. Why Music As Technology Is Interesting
  • 16. New Services & Big Data Challenges MIR in the wild: new features, models, metrics? Beyond download charts: music as means to achieve ends?
  • 17. Beyond Love at First Listen “Illustration of a red heart isolated on a transparent background” by pixabella / CC0 1.0 “Ear-phones Headphone” by pixabay / CC0 1.0
  • 18. Let’s Talk ”The Discussion” by Adrian Snood / CC BY-NC 2.0 Burning questions: fire away right now  Further discussion at Unconference? andrew.m.demetriou@gmail.com m.a.larson@tudelft.nl c.c.s.liem@tudelft.nl

Notas del editor

  1. Relate to existing work
  2. Video examples?
  3. THIS SLIDE WILL BE PRESENTED BY CYNTHIA The words "music” & “technology" used together; typically devices, means to access music, or ways to produce it This has lead to people having access to vast libraries of music at any time we want to say that: -leads to the use of music itself as a technology – as an aid to accomplishing tasks
  4. A sociologist by the name of Tia DeNora published a paper in the late 90s called “Music As Technology of the Self” Where she interviewed people about how they consumed music And observed that: 1) above and beyond general preferences, what they listened to varied by activity 2) they believed music would alter their internal states in various ways 3) they had a clear idea of what selections within their collections would affect their internal states in what way And they would do this deliberately, using music as a resource
  5. Social Psychology literature tells a similar story Experience Sampling shows Music use is frequent Accompaniment to all manner of activities (commute, workout routine, relaxing in the evening) Rarely the sole focus of an activity In other words, we consume it passively, while doing other things, like walking through a mall, or during our morning commute -44% of the surveys were completed while music listening had taken place within any 2-hour period, yet less than 2% of episodes involved listening to music as a main activity (Sloboda, O’Neil & Ivaldi, 2001) -38.6% of text messages sent to participants randomly throughout the day occurred during music lis- tening occasions; on occasions where the participants were not listening to music, 48.6% indicated that they had listened to music since the last text message, yet only 11.6% of these episodes occurred when music listening was the main activity (North, Hargreaves & Hargreaves, 2004)
  6. listeners report changes in arousal, mood and emotion even when consuming it passively And, echoing Tia Denora’s observations, It appears to be that listeners use music as psychological tool to optimize internal state based on what they think is needed for a given situation and/or activity using i.e. working out, studying, relaxing etc.
  7. It appears to be a very deliberate practice Listeners seem to prefer very specifically tailored playlists vs. automatically generated playlists And report more positive effects, present mindedness and control over their arousal when the individuals had the ability to choose the desired music - This might mean that more specific control allows us to better optimize our internal states
  8. Another way to say this is to say that; -within the constellation of their music preferences -listeners choose music that has specific features that affect our brains and bodies in specific ways -this allows this optimization based on their activity There are many debates over the many ways that music affects the brain and the body I discuss one briefly that suggests there may be some universal features that we select for: e.g. The brain stem is believed to be a very old part of the brain, and has been shown to be sensitive to loud, low frequency, dissonant, suddenly changing sounds -if there’s a sudden noise in our environment, it might signal danger -music with lots of “events” like sudden bursts of sound is more likely to cause arousal and to draw attention to the music -on the other hand, music that is more constant might instead serve to drown out distracting ambient sounds, and allow us to focus on a task at hand
  9. We may be able to take this a step further and say that people are aiming to use music to create the conditions for an “optimal state” One researcher, Csikszentmihalyi described such a state -Flow is characterized as a mental state in which: Complete attention focused on a task, the task is challenging enough not to bore, but not so much that it triggers anxiety performing the task itself is positive and rewarding so completely that one has lost sense of self and of time, If it sounds kind of nebulous and vauge, that’s because it is
  10. More recently, some researchers reformulated this idea of a flow state in a more specific way; They have suggested that flow is what happens when the attention and reward networks of the brain are both active -they were talking about video games specifically; But like video games, reward networks in our brains are stimulated when we listen to music Also like video games, our day to day tasks vary in how much attention we need to pay to them based on how difficult they are Focus@will -with this in mind, focus@will is a website that creates playlists to assist in complex tasks Creating playlists with music that is somewhat constant, so that it doesn’t draw attention to it, But changing enough so as to be interesting while performing tasks that require focus, like studying They haven’t published a formal paper to my knowledge So, perhaps it may also be the case that when performing simpler tasks, like doing the laundry, or passing the time during a commute, Music that is more likely to draw attention is preferred In other words, we want to suggest that perhaps, in selecting music with specific features, we are aiming for this optimal flow state, whether or not we realize it, and this might be worth looking into
  11. A collaboration between our fields presents us with some rather unique opportunities -How music evoke emotions is a fascinating puzzle in psych --learning how specific features affect our bodies and brains is valuable in understanding how music can evoke emotional responses -A new and more precise means to examine Flow states – or whether Flow states are really a thing -Which could lead to an understanding of the role of media in the modern world, and the reasons that we choose to consume it
  12. Another way of saying this: We should look beyond finding people music they are likely to enjoy the first time they hear it
  13. Getting back to Tia Denora’s idea -It might not yet be clear how specifically music and context may interact, or whether they to produce a flow state, enough evi- dence has been accrued for us to suggest two aspects worthy of study: 1) during tasks in which boredom is likely, more arousing, attentiong-grabbing music may be selected to induce a flow state: by diverting attentional resources to the mu- sic the challenge of the task increases, as it now requires attention to be paid to both the activity and the music 2) during tasks that are challenging or otherwise cognitively engaging music that is likely to be less arousing resulting in less brain stem activation (e.g., relatively un- changing or consonant) may be more suitable
  14. ‘Personalized features’ Personal exposure? Expertise?
  15. And also consider what they are engaged in at the time as well