The document provides an introduction to social media. It discusses the basics of communication and how social media allows for online conversations. Key social media platforms like Facebook, Twitter, YouTube, and blogging are examined. Creating a solid foundation with a clear purpose, content, calls to action, and other elements is emphasized. Reasons for blogging include telling personal stories, becoming an expert, frequency of updates, and creating interaction. Examples of effective blogs are provided. The presentation concludes that these tools only matter with a clear purpose and strategy.

1. INTRODUCTION TO
SOCIAL MEDIA
Governor's Conference on Service & Volunteerism
October 12, 2011
Presented by: Andrew Hoffman
Tuesday, October 11, 2011

2. ANDREW HOFFMAN
Executive Director at
NeighborLink Fort Wayne &
NeighborLink Network
Adjunct Professor at
Huntington University
Nonprofit Communication &
Social Media Consultant
Community Engagement
Strategist & Champion
Tuesday, October 11, 2011

3. www.NLFW.org
Tuesday, October 11, 2011

4. st. louis
Tuesday, October 11, 2011

5. ?
WHO ARE YOU
&
WHY THIS SESSION
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6. START
WITH THE
BASICS
A B C
Tuesday, October 11, 2011

7. COMMUNICATION
Communication is a process of transferring
information from one entity to another.
"the imparting or interchange of thoughts,
opinions, or information by speech, writing, or
signs"
Communication is a process whereby
information is enclosed in a package and is
channeled and imparted by a sender to a
receiver via some medium. Defined by Wikipedia
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8. STORY
MA TTERS
http://www.flickr.com/photos/meomi/3059512473/
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9. RELATIONSHIPS
MA TTER
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10. SOCIAL MEDIA
IS HAVING
CONVERSA TIONS
ONLINE - Marta Kagan
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11. JUSTA SET OF
COMMUNICA TION TOOLS
Tuesday, October 11, 2011

12. SOCIAL MEDIA EXPLAINED
We define social network sites as web-based services that allow
individuals to
(1) construct a public or semi-public profile within a bounded system,
(2) articulate a list of other users with whom they share a connection,
and
(3) view and traverse their list of connections and those made by
others within the system.
The nature and nomenclature of these connections may vary from site to site.
Social Network Sites: Definition, History, and Scholarship
Tuesday, October 11, 2011

13. WEB 2.0
SOCIAL
NETWORKS
WEB 1.0
Tuesday, October 11, 2011

14. WHA MAKES SOCIAL
T
MEDIA SITES UNIQUE?
...is not that they allow individuals to
meet strangers, but rather that they
enable users to articulate and
make visible their social networks.
Social Network Sites: Definition, History, and Scholarship
Tuesday, October 11, 2011

15. IT STARTS
WITH A
SOLID
FOUNDATION
Tuesday, October 11, 2011

16. NOTHING YOU DO ON
ANY OF THE
FOLLOWING MA TTER
WITHOUT IT
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17. F
ACEBOOK
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18. TWITTER
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19. Y ube
ouT
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20. BLOGGING
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21. MICRO SITES - CAMPAIGNS
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22. FOUNDATION IS KEY
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23. WHA MAKESA
T
GREA FOUNDA
T TION?
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24. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
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25. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
Tuesday, October 11, 2011

26. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
Tuesday, October 11, 2011

27. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
Tuesday, October 11, 2011

28. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
Tuesday, October 11, 2011

29. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
Tuesday, October 11, 2011

30. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
Tuesday, October 11, 2011

31. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
Tuesday, October 11, 2011

32. START
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33. WHY BLOG?
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34. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
Tuesday, October 11, 2011

35. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
Tuesday, October 11, 2011

36. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
Tuesday, October 11, 2011

37. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - It’s so easy to keep updated & share. Also,
Tuesday, October 11, 2011

38. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - immediate.to keep updated & share. Also,
It’s so easy
Tuesday, October 11, 2011

39. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - immediate.to keep updated & share. Also,
It’s so easy
CHOICE BASED - They allow people to choose your
Tuesday, October 11, 2011

40. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - immediate.to keep updated & share. Also,
It’s so easy
CHOICE BASED - They allow people toitchooseforced upon them.
your
content rather than being
Tuesday, October 11, 2011

41. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - immediate.to keep updated & share. Also,
It’s so easy
CHOICE BASED - They allow people toitchooseforced upon them.
your
content rather than being
INTERACTION - Can create a two-way conversation
Tuesday, October 11, 2011

42. WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
thought leader
FREQUENCY - immediate.to keep updated & share. Also,
It’s so easy
CHOICE BASED - They allow people toitchooseforced upon them.
your
content rather than being
INTERACTION - Can create a two-way conversation
GREAT PRACTICE - Get in the rhythm of actually sharing
Tuesday, October 11, 2011

43. BLOG LIST
http://www.bikerumor.com/ - Independent Cycling Reviews
http://donmilleris.com/ - Official Blog of Author Donald Miller
http://jeremycowart.com/blog/ - Professional Photographer
http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog
http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose
http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing
http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times
http://sethgodin.typepad.com/ - Author Seth Godin
http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)
http://www.venturethere.com/ - Adventure Themed Blog
http://blog.ogilvypr.com/ - Official Ogilvy PR Blog
http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes
http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger
http://contagiouscommunity.wordpress.com/ - Collaborative Blog
http://stephanbauman.com/ - CEO of World Relief
http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog
http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist
http://www.boston.com/bigpicture/ - Photo Blog by Boston Globe
Tuesday, October 11, 2011

44. THESE DON’T MATTER WITHOUT
A PURPOSE & STRATEGY
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45. LETS GET
PRACTICAL
Questions & Group Think
Tuesday, October 11, 2011

46. SUGGESTED READS
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47. SUGGESTED WEBSITES
Tuesday, October 11, 2011

48. Thank You!
Andrew-Hoffman.com
NeighborLink Fort Wayne
Andrew@NLFW.org
260.710.7611
Presentation At:
www.Slideshare.net/AndrewDewey
Tuesday, October 11, 2011