A presentation on the basics of storytelling developed for the Paul Clarke Nonprofit Resource Center in Fort Wayne, IN. Presentation was given to nonprofit leaders and board members. I presented with Ryan Schnurr of FinchFilms.co

1. TELLING
YOUR
STORY
ANDREW HOFFMAN, NeighborLink Fort Wayne
RYAN SCHNURR, Finch Films
STORYTELLING BASICS

2. THINK ABOUT
A CURRENT
STORYTHAT
NEEDSTOLD

3. KNOW
YOUR
STORY WHO ARE YOU?
WHAT DOYOU DO?
WHERE DIDYOU COME FROM?
WHAT’SYOURVISION?
WHY DOES IT MATTER?
WHAT DOYOUWANT METO KNOW?

4. NEIGHBORLINK'S
ADVENTURES IN
STORYTELLING

5. $0 MARKETING BUDGET
WORKTHAT NO ONE HASTO SUPPORT
TECH DRIVEN HUMAN SERVICES ORG
SAD STORY AFTER SAD STORY
INTRICATEVOLUNTEER PROCESS
NO BIG NAME BOARD MEMBERS OR DONORS
CHALLENGE AFTER CHALLENGE
SOUND FAMILIAR?

6. WHAT DOYOUWANTTO
KNOW ABOUT MORE?
350COMPLETED
PROJECTS

7. PEOPLE
DON’T
CAREAT LEAST NOT INITIALLY

8. NLFW’S
DIGITAL
STORYTELLING
STRATEGY

9. IDENTIFYTHE STORY
RESEARCHTHE DETAILS
DETERMINE & SET GOALS
CHOOSE DISTRIBUTION CHANNELS
DEVELOP CONTENT
EXECUTE DISTRIBUTION STRATEGY
ENGAGE & FOLLOW UP IF NEEDED
MY PROCESS

10. THE
BASICS

11. SET THE CONTEXT
WHAT PROBLEM AREYOU TRYING TO SOLVE?
AUDIENCE:WHO & WHY
CREATING A STORYTELLING CULTURE

12. ANATOMY OF A STORY
CORNERSTONE LANDSCAPE GROUP LOVES ELLEN

13. PROBLEM
WHY?
SOLUTION
PRACTICAL
MISSION
CONNECTION

14. SERIES WITH PAYOFF
RAISE THE ROOFVIDEO SERIES

15. $10,000 RAISED
SUCCESSFUL LAUNCH OF NEWTOOL
DOZENS OF NEW DONORS
A DOZEN NEWVOLUNTEERS
MUCH NEEDED MEDIA ATTENTION
3 COMPLETED ROOFS
1 CONTRACTOR PARTNERSHIP
4 COMPLETEDVIDEOS
DOZENS OF PICTURES
A STORY OFTRANSFORMATION

16. NARRATIVE/CULTURAL SHIFT
SMALL THINGS SERIES

19. OUR SUGGESTIONS
WHERE
DOYOU GO
FROM HERE?

20. FOCUS ONYOUR STRENGTHS
USE THE STORIESYOU HAVE AVAILABLE
CONSIDER ALL OFYOUR
MEDIUMS
THINK SERIES

21. COMMON
PITFALLS

22. TRYING TO SAY TOO MUCH
GUILT TRIPPING
LACK OF STRATEGY
POOR IMPLEMENTATION

23. LET’STALK
ABOUTYOUR
STORY

24. MOBILE PHONES
BLOGS
E-NEWSLETTERS
PRESS RELEASES
PRINT NEWSLETTERS
TACTICS

25. ?