Tag 8 is an independent brand consultancy working hard and smart to make a positive impact in the world we share. We have spent the last decade helping leading organisations and brands to innovate faster and smarter. Whether via brand-led innovation, design thinking, strategy or creative content, we are particularly proud of the meaningful work and brands we have built.

1. © TAG8 | BRAND CONSULTANCY | 2021

2. We are agents of change.
We are a North Star for purpose.
We are marketers with heart.
We are braced for a new, conscious world.
We are TAG8.

3. Tag 8 is an independent brand consultancy working hard and smart to make a positive impact in
the world we share. We have spent the last decade helping leading organisations and brands to
innovate faster and smarter. Whether via brand-led innovation, design thinking, strategy or
creative content, we are particularly proud of the meaningful work and brands we have built.
Positive x Impact
Creating Delivering
Market Opportunities Connected Solutions
ABOUT

5. We build brands that
make an impact, now
and in the future.
Delivering results-oriented marketing solutions that enhance
our clients brands, improve their sales and foster their growth.
VISION

6. Whether we're brainstorming a
brand's digital game plan, building an
online store or content calendar our
goals are always to create engaging
and memorable experiences.
Website Development
Website Design
Search Engine Optimisation (Seo)
Digital Design
Reports/ Motion Graphics
Video & Animation
Organic Social Media
Paid Media
Email Marketing
Reporting & Analysis
With an eye on global trends we
craft brand strategies, develop
creative concepts, brand identity,
packaging, content and produce
brand collateral.
Brand Guidelines
Brand Identity Design
Brand Applications
Copywriting
Logo Design
Packaging/Label Design
Campaign Creative
Point Of Sale Design
Print Collateral Design
Corporate Presentations
We develop strategies and build brands that grow audiences and maximise ROI.
STRATEGY DIGITAL
CREATIVE MEDIA
We understand your business, identify
objectives and a tailored brand,
marketing, social or media strategy to
achieve those objectives.
Research & Analysis
Brand Strategy
Marketing Strategy
Social Media Strategy
Media strategy
Brand Audit /Name Generation
Brand Architecture
We offer integrated media strategy,
planning and buying across digital and
traditional media. Reaching your
customers at micro moments, both
online and offline to drive conversion.
Print
Broadcast
Pr
Radio
Activations
Outdoor
ACTIVATION
We combine skills from experience
in premium brand activation with those
of a relevant, socially connected ‘content’
generation to deliver both brand and
commercial return.
Brand Activation
Events
Promotions
Sponsorships
Exhibition stands
Virtual Events
SERVICES
CUSTOMISED PROJECTS
We are experts at integrated marketing, providing seamless interactions between brands and consumers. Get in touch with your custom project and we’ll bring your ideas to life.

7. Discover
We meet and identify your business objectives, timelines and
clarify the brief in detail
Research brief and detail
Deliverables, timing, scope of brief and costs.
Apply research and brief findings to develop strategy,
design, digital and media solutions
Deliver, execute, report and measure.
Define
Deliver
Develop
• Meeting
• Briefing document
• Research
• Scope of project
• Timing Plan
• Cost Proposal
• Develop solutions based on project brief
• Deliver final product
• Ongoing reporting
• Ongoing assistance and
support with strategy,
design, digital, and media
Process
HOW

8. Marketing and Innovation
Produce results;
All the rest are costs
TAG 8 IS A PREFERRED MARKETING SUPPLIER TO ALLAN GRAY ADVISER SERVICES.

9. Sola
Businesses across the globe are beginning to search for effective ways of reducing costs & sustainable
solutions to stay in power.
Tag 8 developed a brand for a leading solar company, communicating their position as the leader of
clean energy in South Africa. From strategy development to name development, workshopping, brand
architecture and corporate identity design to engagement marketing strategy, Tag 8 built the SOLA
Future Energy brand.
MARKETING STRATEGY X BRAND IDENTITY X DIGITAL X ACTIVATION
VISIT SITE
CASE STUDIES

10. Quona Capital A BETTER WORLD THROUGH INCLUSION
Quona Capital is a venture firm specializing in Financial
technology for inclusion in emerging markets .
Tag8 was briefed to develop a marketing strategy, new website
and financial reports.
X BRAND IDENTITY X DIGITAL X MEDIA STRATEGY X CONTENT
VISIT SITE
CASE STUDIES

11. Afrigetics
Afrigetics is a botanical company committed to natural health through African medicinal plants. Bringing
natural medicines that compliment and enhance the body’s innate ability to heal itself, restoring balance
without the use of synthetic drugs or chemicals.
Grown in Africa, Afrigetics herbal supplements deliver a powerful combination of science and nature.
The team have woven traditional knowledge with pharmacology, stirred in sustainable harvesting and added a
dash of modern design. The result… a colorful, elegant and modern African pharmacy that bridges the gap
between the old and the new.
X MARKETING STRATEGY X PRODUCT DEVELOPMENT X BRAND DEVELOPMENT X CONTENT X DIGITAL

12. Lulalend, South Africa’s first online provider of short-term funding, is partnering with small businesses to help them
achieve business growth.
Finally, South African entrepreneurs have a trusted friend in business, solving cash flow problems that allow them to get
back to what they do best. Being proudly South African, the company understands the unique challenges that face local
SMEs.
They say ‘yes’ more than banks do and believe in supporting the growth of local business via a more personal
relationship that’s built on trust.
In November 2019, Lulalend launched a new marketing strategy and campaign developed in partnership with Tag8,
Growth marketing consultancy
MARKETING STRATEGY X CAMPAIGN X DIGITAL X WEBSITE X TVC
Lulalend
Your friends in business funding, supporting
South African Entrepreneurs.
VISIT SITE

13. TOO MUCH WIFI
VISIT SITE
Too Much Wifi delivers affordable premium internet to
consumers in underserved urban communities. Tag8 had
lot’s of fun with the brand Identity including the logo and
marketing collateral.
X BRAND IDENTITY X DIGITAL X MEDIA

14. Infinitus is structured as an investment holding company with a permanent capital base, which provides the
flexibility to maximise returns irrespective of investment time horizon. Infinitus focuses on mid-market, high
growth companies across three investment pillars: Consumer, Industrial and Financial Services. Infinitus
approached Tag 8 to conceptualize, design, and roll out a corporate identity that conveyed the brand’s essence of
limitless potential and endless growth.
X BRAND IDENTITY X DIGITAL X INTERIORS
Infinitus
Holdings
VISIT SITE

15. Inspiration hits when we least expect it. While walking the dog, zooming through the city, powering up for one last push as you prepare to summit, or even while
you’re heading out for groceries in the pouring rain. Hi-Tec celebrates the immense wonder of the great outdoors, and the garments that come purpose-built -
with a serving of style - for discovering all it has to offer, on and off the trail. Be inspired to beat the sun to the top of the mountain. To take in the view as you
tower above the skyscrapers. Be inspired to get out and go far and fast – you’ve got the gear, and that’s all you need. Be inspired to slow down and hear the
crunch of the leaves under your boots. You’re on the trail, and out here, it’s pure freedom. Be inspired to navigate the bustling city streets or hike the path less
travelled. Be inspired to do what you need to do, dressed head-to-toe in quality that spans decades.
This is your #HiTecInspired adventure.
X CAMPAIGN CONCEPT X DIGITAL X MEDIA STRATEGY X CONTENT
Hi-Tec
Inspired

16. Adventure
With Purpose
NAVIGATOR is an adventure company offering authentic curated adventures,
meaningful experiences and immersive cultural encounters throughout
South Africa.
We had the privilege of developing the Navigator strategy , brand, and rolling out the
marketing elements.
X STRATEGY X BRAND IDENTITY X DIGITAL DEVELOPMENT

17. Craft + Graft - Inspiring Humans
Craft+Graft is a space purposefully designed for people to come together and drive their ideas
forward. They offer a collaborative workspace for co-working, meetings, events, and exhibitions in
a beautiful building.
Tag 8 created the brand strategy and conceptualised the Brand identity including logo, marketing
collateral, interior spaces and digital presence.
X MARKETING STRATEGY X BRAND IDENTITY X ACTIVATION
VISIT SITE

18. Ayanda Mbanga
Ayanda Mbanga is a recruitment and media agency expert and entrepreneur with 23 years of experience under her belt. She set out to inspire, inform,
and educate the job-seekers of South Africa with her updated content platform.
Tag 8 was asked to redesign the logo and conceptualise the website design to create a brand that is modern, fresh, and exciting.
X BRAND IDENTITY X DIGITAL X MEDIA STRATEGY X CONTENT
VISIT SITE

19. Mobile loyalty provides businesses with the tools to connect with customers via a
simple, user-friendly mobile loyalty system that engages and rewards members.
Tag 8 developed the UX and designed the vida mobile loyalty app. Vida went onto
develop and launch the app.
X MOBILE TECH DEVELOPMENT X DIGITAL
Vida App
VISIT SITE

20. Currency Partners Established in 2008, Currency Partners is a truly independent specialist foreign exchange provider offering fast, reliable and
secure international money transfers and currency solutions at bank beating exchange rates. Currency required a marketing
and design approach that conveyed a premium trustworthy brand as well as a digitally savvy money transfer platform.
Tag 8 is a preferred Marketing supplier to Allan Gray Adviser Services.
X DIGITAL X MEDIA STRATEGY X CORPORATE IDENTITY X BRAND STRATEGY X DIGITAL DESIGN X LOGO DESIGN
VISIT SITE

21. DIGITAL FRONTIERS INSTITUTE
The Digital Frontiers Institute (DFI) mission is to grow the human capacity in digital financial
services by equipping a new generation of Fintech professionals with the information, skills,
and vision they need to deliver and guide society towards inclusive digital financial solutions.
Tag 8 was briefed to develop and implement a media strategy and creative digital campaign
centered around the big idea: #FutureOfMoney.
X MEDIA STRATEGY X MEDIA PLANNING X IDEATION
X IMPLEMENTATION X DIGITAL
VISIT SITE
#FutureOfMoney

22. NAUTIC
Nautic required a marketing partner to deliver a blue ocean strategy followed by
brand led innovation and connected solutions. Tag 8 was challenged to implement a
communication and engagement plan, driving the brand’s market share.
Our services included communication strategy development, engagement marketing
planning, refreshing brand experience and redesign of marketing collateral.
X DIGITAL X MEDIA STRATEGY X BRAND IDENTITY X BRAND STRATEGY X DESIGN
VISIT SITE
TAG 8 CHALLENGE
Build a world-class ship-building
brand designed to lead the global
maritime market.
Nautic Africa started In 2008 without a
single cent, they have zero debt and an
order book of over R600 Million.

23. GOLDHOUSE
Goldhouse Development was created in 2016 recognising the need for a niche property
development company. The vision is to contribute to the long-term trends of urbanisation,
densification and regeneration occurring in the rapidly changing South African urban landscape,
partnering with industry leading professionals and contractors to deliver quality, well-designed
and environmentally sustainable buildings
X MARKETING STRATEGY X BRAND IDENTITY X DIGITAL ROLL OUT
VISIT SITE

24. The purpose of design,
ultimately, is to improve
the quality of life
for people and the planet.
Nigel Cross,

25. With no qualms about it – and in fact, great enthusiasm – Ali feels at home
working with a variety of brands, and switching up her many hats to solve their
unique challenges. She aims for ideas that spark collaboration and excitement,
while furiously ticking off each project’s task list as the process unfolds.
Ali comes alive when working alongside our clients to build their brand vision, and
partnering with them to produce work that delivers results. And as for the future?
Well, Ali sees nothing but possibilities.
Andrew’s career as an Entrepreneur and Creative Director brings over 25 years
marketing and media experience. He began his career at Ogilvy and has since
worked for some of the countries best agencies, developing award-winning
campaigns along the way. He has worked on an extensive range of brands across
the globe, from the UK to Africa and has spent the last 2 decade helping leading
organisations and brands to innovate faster and smarter. Whether via brand-led
innovation, design thinking, strategy or creative content, he builds meaningful and
sustainable brands for the future.
MEET ANDREW
FRANKS
Founder
MEET ALI HINE
Head of Projects
“I believe in the infinite potential of
humanity and our ability to create
a sustainable future that better serves
the world and its people.
“I wanted to start a company
with a vision to change the world”
OUR TEAM

26. Melissa meets delight at every single point in the creative process. While
crafting everything from corporate stationery and packaging to motion
graphics and cutting-edge UX, she finds herself in awe of the way that a
project is shaped by the mix of unique minds involved. Looking at the
future, Melissa is excited about embracing new technologies to amplify
the power of creativity as we know it.
MEET MELISSA
MAY
Multimedia Designer
OUR TEAM
“I love that I am able to help realise
people’s dreams through design”
Stacey thrives on processes and systems, and is the logical thinker in our
creative cog. Her ability to balance big picture planning with impeccable
attention to detail is valued by our clients, ensuring results-driven
successes and well-executed project plans. Stacey looks at challenges
through the lens of understanding and overcoming them, believing that
each new obstacle is an opportunity to learn, grow and reimagine.
the power of creativity as we know it.
MEET STACEY KING
Brand Manager
“It always seems impossible,
until it’s done”

27. CLIENTS

28. “ From Blue Ocean Strategy to Innovative concepts, design and creativity .”
James Fisher - CEO Nautic
“Tag 8 combine marketing strategy and creative thinking to build sustainable brands for the future .’
Johan Bosini , Quona Capital
“Lulalend were looking for Marketing partners to reposition the brand and create a unique voice in an
already cluttered sector. Tag 8 understand the Fintech sector and developed an insightful strategy followed
by our ‘Friends in Funding ‘ messaging which encapsulates perfectly our Lulalend values, as well as the
type of support we believe South African SME owners are looking for.”
Tom Stuart, Lulalend’s Chief Marketing Officer
"Extremely organized, reliable and excellent strategic and creative ability. We couldn't be more pleased with
our sophisticated brand and intuitive digital."
Simon Alston - Executive Director Infinitus
“Tag8 – where would we be without you? Your ‘on-the-minute’ replies, consultative approach and great
attitude make it an absolute pleasure dealing with you guys. I can honestly say that you are an ‘extra-mile’
outfit… thank you!”
Jessica Midlane, Brand Manager, Nashua
“Tag 8, innovative planners and thinkers coupled with a can-do attitude which delivers reliable on-time
execution across the entire marketing landscape !”
Peadar Hegarty, Head of Strategy, KWV
WHAT OUR CLIENTS SAY

29. CONTACT: ANDREW@TAG8.CO.ZA | 2 GORDON ST | CRAFT + GRAFT| GARDENS | CAPE TOWN | 021 201 7259 | TAG8.CO.ZA
“ The future of innovation is no longer in the hands of the scientist,
artist, or designer working alone in a lab, loft or studio…
It is a creative, collective, humanist enterprise that seeks to find new
solutions to the problems of our planet and its future."