Social Media on a Budget
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A presentation put together especially for Search Engine Strategies London 2012. It discusses the importance of a strategy even if your social media budget is limited and the dangers of using shortcut - and then shares some shortcuts.
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Social Media on a Budget
- 1. London | 20–24 Feb, 2012 | #seslondon Your social media cannot look cheap @AndrewGirdwood
- 2. London | 20–24 Feb, 2012 | #seslondon Unless… @AndrewGirdwood
- 3. London | 20–24 Feb, 2012 | #seslondon What do you need? @AndrewGirdwood
- 4. London | 20–24 Feb, 2012 | #seslondon Frag-men-t-ation http://bit.ly/pinlist @AndrewGirdwood
- 5. London | 20–24 Feb, 2012 | #seslondon Your Command Centre http://supergooglereader.com/ @AndrewGirdwood
- 6. London | 20–24 Feb, 2012 | #seslondon Social media monitoring @AndrewGirdwood
- 7. London | 20–24 Feb, 2012 | #seslondon Car insurance scan is OK http://www.evri.com/business/media @AndrewGirdwood
- 8. London | 20–24 Feb, 2012 | #seslondon Human remains? NOT OK! Down with the Speed Freak Killer @AndrewGirdwood
- 9. London | 20–24 Feb, 2012 | #seslondon http://trap.it and http://beta.strawberryj.am/ @AndrewGirdwood
- 10. London | 20–24 Feb, 2012 | #seslondon Stalk Matt http://ifttt.com @AndrewGirdwood
- 11. London | 20–24 Feb, 2012 | #seslondon Is it okay to broadcast? @AndrewGirdwood
- 12. London | 20–24 Feb, 2012 | #seslondon http://pipes.yahoo.com @AndrewGirdwood
- 13. London | 20–24 Feb, 2012 | #seslondon Not so popular @AndrewGirdwood
- 14. London | 20–24 Feb, 2012 | #seslondon Paper.li http://paper.li/ This newspaper has over 53 thousand tweets @AndrewGirdwood
- 15. London | 20–24 Feb, 2012 | #seslondon http://danzarrella.com/ @AndrewGirdwood
- 16. London | 20–24 Feb, 2012 | #seslondon Raised $6.7m Collaborative Interest Graph http://www.pearltrees.com @AndrewGirdwood
- 17. London | 20–24 Feb, 2012 | #seslondon http://bufferapp.com and http://on.fb.me/sesselfb @AndrewGirdwood
- 18. London | 20–24 Feb, 2012 | #seslondon DM 12 people at once http://tweetguru.net/multi/ @AndrewGirdwood
- 19. London | 20–24 Feb, 2012 | #seslondon Shortcuts are dangerous @AndrewGirdwood
- 20. London | 20–24 Feb, 2012 | #seslondon 565 people @AndrewGirdwood
- 21. London | 20–24 Feb, 2012 | #seslondon http://bit.ly/sesrss http://on.fb.me/seseasy http://bit.ly/sesyoupages The original Facebook. Am I out of time? @AndrewGirdwood
- 22. London | 20–24 Feb, 2012 | #seslondon Monitor cheaply, react quickly Mention people Strategy is better than shortcuts Your take away @AndrewGirdwood
- 23. London | 20–24 Feb, 2012 | #seslondon Thanks! Picture Credits http://www.flickr.com/photos/the_justified_si nner/3704699851/ http://www.flickr.com/photos/metalcowboy/4 10860767/ http://www.flickr.com/photos/massimobarbier i/3185202042/ http://thereifixedit.com @AndrewGirdwood
Notas del editor
- Is being useful enough? No. You have to be trusted.
- Unless you’re the only one who can tell
- There are 22 free tools mentioned here – but, really, a strategy is needed.
- Pinterest with Pinspire, Stylepin, Minglewing, Reform Revolution, Thinng, GetVega and Gentlemint
- Use Google Reader, Use Super Google Reader for Chrome, full RSS feeds,
- A lot of social media monitoring solutions are expensive; often because they offer sentiment analysis – is it worth it?
- Evri – hard to get to this page, use the long URL rather than the home page.
- Oops
- Strawberry Jam is brilliant
- Google Chat alerts awesomesauce
- Twitter to replace RSS? Therefore it’s broadcast. Is it really, though?
- Better geographical targeting. Third year in a row of mentioning Pipes at SES.
- Feeds Pearltrees by way of the hashtags
- Doesn’t have the most links. Does well in Google.
- People like to be mentioned
- Good for your team to share finds
- Take discoveries from Delicious and share, #fb for selective tweets