We interviewed 1000 UK consumers and asked them about wearable technology. This infographic details the headline stats from our research.

1. WEARABLE TECH AT TIPPING POINT FOR
MASS-MARKET
LIFE-CHANGING OR JUST A FAD?
WHICH FEATURES ARE IMPORTANT?
WHAT WOULD ENCOURAGE PURCHASE?
WHAT DISCOURAGES PURCHASE?
AT A GLANCE
WEARABLE TECH:
THE NEXT‘BIG THING’?
10%CURRENTLY OWN AN ITEM OF
WEARABLE TECH
PLAN TO BUY SOME FORM
OF WEARABLE TECH
IN THE NEXT 2 YEARS
1/3
NEARLY
Survey conducted in November 2014 by Vanson Bourne.
Respondents were 1000 consumers in the UK.
JUST FOR FITNESS?
We interviewed 1000 consumer respondents in the UK and asked them about wearable technology.
17% SEE IT AS THE MOST
BUT MARGINALLY MORE
AS JUST A FAD
1/2
ALMOST
OF WEARABLE TECH
8/10BELIEVE THAT
COULD HELP THEM IN
WEARABLE TECH
THEIR DAY-TO-DAY LIVES
46%
44%
3/4REGARD THE ABILITY
62%WIRELESS CONNECTIVITY
WHILE OUT AND ABOUT
AS IMPORTANT
OVER
EXPECT
DIVIDED OPINION ON MOST IMPORTANT CAPABILITY
PERFORM
MULTIPLE TASKS
SINGLE DEDICATED
PRACTICAL TASK
18% 17%
50% 55% 60%
51% tell
the time
47% in-built
camera
47% store
and play
music
60% access
to emails
73% worry about
the security of the
data produced
58% internet
connectivity
48%
expense
41% worry about hackers
stealing their personal information
34% worry about companies
storing personal information
28% worry about
companies using
the devices to
monitor their
behaviour
31%
smartphones
can already do
everything
they need
40% 60% 80%70%50%30%
61%
Heart rate
monitoring
48%
Physical
fitness trackers
41%
Calorie
monitoring
FITNESS FUNCTIONS SEEN AS BEING MOST PRACTICAL ARE:
1/2SEE A FITNESS RELATED FUNCTION
AS IMPORTANT WHEN CONSIDERING
TO BUY WEARABLE TECH
AROUND
28%THINK THAT WEARABLE TECH
CAN HELP THEM GET FITTER
IN THEIR DAY-TO-DAY LIFE
TO CONNECT TO
THE INTERNET
JUST UNDER
9/10FEEL THAT WEARABLE TECH
SHOULD HAVE
INTERNET
OWNERS SAY IT IS
TO THEIR LIVES
VITALLY IMPORTANT
9/10
MORETHAN
WHO PLAN TO BUY
WEARABLE TECH
IMPORTANT PART
SEE IT AS BECOMING AN
SEE WEARABLE TECH
THAN DO NOT
OF THEIR LIVES
IMPORTANT FACTOR CONNECTIVITY