3. How marketers are spending
their budgets in 2013
54% will increase marketing budget
71% will increase digital marketing
budget
Source: Responsys & Econsultancy
Email marketing by Andrew Knowles
4. Return on Investment
66% of in-house marketers say email
offers ‘excellent’ or ‘good’ ROI
Only SEO comes higher (75%)
Source: Adestra & Econsultancy
Email marketing by Andrew Knowles
7. How to create a mailing list
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Offer something in exchange
Sign up from your website
Email footer
Use social media
Always get permission
Email marketing by Andrew Knowles
8. Before you send an email…
…decide what action
you want the
recipient to take.
Email marketing by Andrew Knowles
10. Different types of email
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Welcome message to new subscribers
Birthday special offer
New product news
Special offer
A unique message for your readers
Newsletter
Email marketing by Andrew Knowles
11. Learn more at
“How to win new business through
email marketing with Mailchimp”
30 October at Kingston Maurward
Cost £35
Andrew Knowles
@andrew_writer
Email marketing by Andrew Knowles
