Welcome to Technion

1. INTERNATIONAL
Problems Analysis
York – Technion Webinar
May 15

2. May 15
WELCOME!
Technion
Rami Gazit
ramigazit1@gmail.com

3. May 15
A bit about your host…
Entrepreneur and mentor, Lean Startup evangelist.
BizTEC Next co-founder - the Technion led Israeli academia entrepreneurship acceleration program (Chief Mentor)
Supervisor for Technion International Startup MBA program - internships, Tel-Aviv.
Mentor at startups events like Lean Startup Machine, Startup Weekend and 3-Day Startup.
Mentor at accelerators and startups
Worked for Amdocs, Elbit and startups.
Presented at leading international events.
Co-Founder of SUN – Start-Up North– entrepreneurship community and acceleration programs.

4. May 15
The York-Technion Program
Goal: provide an educational
experience based on the
Israeli innovation eco-system

5. May 15
The ingredients
Enjoy!
Lectures
Workshops
Visit the eco-
system
Meet
entrepreneurs
and students
Visit Israel
sites and cities

6. May 15
Innovation?
Idea?
Invention?
Take an idea for a new service, product or a business model – bring it to market
<

7. May 15
Why innovate?
Creation – joy
Competitiveness – a proof for myself and others
Can’t help it, self fulfillment
Change the world, fix it (Tikun Olam)
Make life betterFix a bad evil
Enable
continuation of
something good

8. May 15
Startups need to start somewhere…
Problems

9. May 15
“Voices” to help find problems
My inner voice – e.g., by products and processes observation
Customers and users
Experts and value chain members
Team members

10. May 15
Huston, I think we have a problem here…
I see a problem
Others (solution
providers) do
not see it as I do
I think there are
people who care
about it
It’s a “real”
problem
Problem deep
dive
Opportunity?

11. May 15
Motivation?
Not money, but impact!

12. May 15
What do I really LOVE doing?
What are my relevant capabilities?
I Love
I’m
Capable
Knowledge,
understanding
Personal
suffer
Connections,
reputation
Desire,
commitment

14. May 15
Customer and problem understanding
so
what
?
so
what
?
so
what
?
why?why?why? Problem
Causes Root Cause Analysis Impacts
5 Whys

15. May 15
Initial Competitive analysis
What is the gap in the market? Where does the current
alternatives fall short?
so
what?
so
what?
so
what?why?why?why?
Where does
THIS solution
fall short?
Alternative1
Where does
THIS solution
fall short?
Alternative2so
what?
so
what?
so
what?why?why?why?
Where does
THIS solution
fall short?
Alternative3so
what?
so
what?
so
what?why?why?why?

16. May 15
VisualTau (Sequoia backed)
• Founded 2007
• Sold to Autodesk 2009
Visual Tao develops SaaS technologies that enable users to collaborate while
editing 2D and 3D CAD and geospatial data from every internet enabled machine.

17. Appendix
Problem/Idea skeleton
May 15

18. Problem Definition Skeleton
Technion 2015 International Experience
Program
Student Name:
Faculty:
Problem/Idea domains – users/customers industry
Technology (mobile app? A robot?...)
Idea Name:

19. May 15
The Customer
• Define customers and users segments

20. May 15
The “Job” the customer wants to get
done
• Define this job for each customer or user segment

21. May 15
The Problem
• Describe the problem(s) or challenges the customer and user is
having today while trying to get the job done

22. May 15
Example - Scenario
• Provide an example of a scenario where the problem is present

23. May 15
Problem – Root Cause Analysis
• Why is solving this problem really important?

24. May 15
Problem Impact
• Why is solving this problem really important?

25. May 15
Solution (brief idea, concept)
and Final Comments

26. May 15
Additional Comments

27. Thanks
May 15