5. @AndrewPrasatya #SEOCon
5 things we will learn today:
1. The people & strategies
2. Discovering unique content ideas #Ideation
3. Turning ideas into actual content #Creation
4. Pitch your content #Distribution
5. Measuring the performance #Evaluation
7. @AndrewPrasatya #SEOCon
Simple More advance
• 1 FT Content Marketer
• 1 Designer support
• 1 FT Content Marketer
• 1 FT Content Strategist
• 1 FT Designer
• 1 FT Content Analyst
*FT: Full Time
9. @AndrewPrasatya #SEOCon
Key Learnings #1
1. You need a team members that really have high curiosity
2. Content is King – Distribution is Queen
The People & Strategies
30. @AndrewPrasatya #SEOCon
Key Learnings #2
1. Don’t be too narcissistic
2. Read and browse around
3. Be creative in connecting the dots
Discovering unique content ideas #Ideation
34. @AndrewPrasatya #SEOCon
Use Information & Data in your Content
Internal Data
Secondhand External Data
Firsthand External Data
Source: https://www.frac.tl/how-to-leverage-data-for-content-marketing//
35. @AndrewPrasatya #SEOCon
List down key findings from the data
Source: https://www.slideshare.net/adrodgers/news-values
Impact
The number of people will
be influenced in someway
Timeliness
Recent events have higher news
value than earlier happenings
Prominence
Famous people is
more influential
Proximity
How close is the story with
the target audience”
36. @AndrewPrasatya #SEOCon
Turn it into actual content!
1. Data visualization/ infographic
2. Everlasting interactive content
3. In-depth article
3 most effective content format for link building
40. @AndrewPrasatya #SEOCon
Key Learnings #3
1. Stand out from the crowd by making your content 10x better
2. Data is extremely important to make your content gain more trust from people
3. Be brave to experiment with different content format
Turning ideas into actual content #Creation
46. @AndrewPrasatya #SEOCon
Map out external distribution channel
1. News site (Big and medium)
2. Citizen Journalism
3. Personal blog
4. Company’s blog
5. University websites
6. Governments websites
47. @AndrewPrasatya #SEOCon
Find their personal contact
1. Websites
2. Google Search Operator
3. Hunter
4. Buzzsumo
5. Social media (Twitter and LinkedIn)
6. Ask for recommendation
53. @AndrewPrasatya #SEOCon
Create a really-really good email pitch
1. Always personalize the email
2. Make the subject concise
3. Have a clear structure
4. Keep the body email clean from images
5. Avoid putting too many attachments
6. Have a clean format
55. @AndrewPrasatya #SEOCon
Key Learnings #4
1. Proactively distributing your content is one of the key success of your LB activities
2. Be creative in mapping out your distribution channels
3. Sharpen your skills in creating a good email pitch
Pitch your content #Distribution
59. @AndrewPrasatya #SEOCon
Know the most-relevant data metrics
1. Domain Strength
2. Page Strength
3. Number of Referring Domains
4. Number of Links
5. Referral Traffic
6. Ranking of the pages
63. @AndrewPrasatya #SEOCon
Key Learnings #5
1. It’s Extremely important to measure the activities and performance
2. In LB, try to use multiple tools to measure the metrics
Measuring the performance of a content #Evaluation