Snibble Investor Deck

Changing how the
world watches video.

Snibble Investor Deck, November 2018 2

A Global Opportunity
• Mobile advertising market forecast to reach $284billion by
2021. (Immobi 2018)
• Mobile video advertising is growing at over 100% per year
in North America, and double that in Asia and Europe.
• Mobile now accounts for more ad spend than TV, Radio,
Outdoor and Print….combined! (internet Advertising Bureau, 2018)
• Mobile video will account for over 80% of all internet
traffic by the end of 2019. (eMarketer)

A Global Audience: GenZ and
Millennials
• Over half of global population. GenZ will outnumber
Millennials by 2020.
• Mobile is #1 screen.
• Watch on average 68 videos per day on phone.
• GenZ spend 74% of free time on phone.
• Over half deleted their Facebook over the last 12 months
• More than 70% frustrated with amount of ads on
YouTube, Facebook and Instagram.

Teens Are Hungry for Mobile Video
Source: Google
and IPSOS GenZ
Report

GenZ are growing tired of today’s
platforms, defaulting to YouTube and
Instagram because nothing better exists.
Problem 1

Over-Monetization is Rampant

Problem 2
Premium snackable video is driving the
growth of mobile video, yet there is
currently no platform dedicated to
premium snackable video.

Premium Video Takes Over UGC
Video Advertising Bureau, 2018

Major video platforms are not safe
or efficient places for advertisers
to build their brands.
Problem 3

“Brand safety is elusive, if not impossible on
most YouTube channel. Marketers should
advertise on professionally produced
channels and avoid User Generated
Content channels altogether.”
Video Advetrising Bureaau, 2018

Lack of Transparency Cost Advertisers Over
60% of Digital Ad Spend
The media supply
chain is “murky at
best, fraudulent at
worst”.
Mark Pritchard,
Chief Brand Officer, P&G

Our Solution
Snibble is the first mobile video platform that is dedicated to premium,
professionally produced content, combining a better user experience
with the power of social amplification. Snibble offers viewers a enhanced
social viewing experience, while solving advertisers two biggest
problems with digital advertising: brand safety and media transparency.

Personalized, customized and socialized.
Sign in with phone number
or social media to link up
with friends.
A.I. means that the more
you use Snibble, the better
it knows you.
Select video tags to
customize your video
experience.
Watch videos with your
friends and comment in
real-time.

1. Working with our content partners to create monetization deals that
give us access to their large digital platforms, thus bringing down our
cost of acquisition.
2. We’ve identified 5 social media ”content hubs” that will drive initial
downloads. We will seed desire for Snibble into these content hubs.
3. Three key markets in the US and Canada drive cultural influence
and we’re developing plans to launch in these key markets.
4. We’re identifying key influencers to work with that will drive initial
interest in the Snibble platform.
5. Using unique contesting and giveaways to turn 1 user into 10.
Building Our Audience in 5 Steps

Technologies We’re Pioneering in
The Space
1. Phone syncing for simultaneous viewing with friends.
• Snibble brings people together to watch and comment on videos in real-time.
2. Voice activation for major commands, search and social features.
• Voice is coming and we’ll be ahead of the industry.
3. Blockchain for 100% transparent, real-time media verification.
• Solving the second biggest problem for advertisers and saving significant
money by cutting the need for expensive 3rd party verification services as well.

Content Partnerships
Our growing list of content partnerships means that Snibble will be able
to scale to attract a global audience fast with a focus on news,
entertainment, sports and e-sports, movies, fashion, lifestyle and music.

Premium Video Revenue Stream
In-app video
advertising in
Snibble drives
even higher CPMs
than In-stream. At
$24.51US, that
equates to over
$32 CDN.

Where Are We Now?
• In process of going from prototype to Beta, which will
be launched in February 2019.
• iOS Beta dev is over 50% complete
• North American wide content partnership with Vemba
Corp gives us a video library of over 1 million videos
and movie trailers, with 25,000 new videos every
week.
• We’re currently developing more content partnerships
across Canada and the US and Asia.

Andrew Shortt, Founder
• Internationally awarded creative
director and digital innovator.
• Feature speaker at DX3 Digital
Marketing Conference.
• Created Texi, anti-texting and
driving mobile app and campaign.
Blair Currie, CEO
• Internationally experienced C-Suite
executive.
• 20 years of digital media and tech.
• Expert in licensing and partnership
negotiation.
Christopher Shortt,CTO
• 20 years data mining and dev
architecture leadership with leading
companies like Credit Suisse and
Orange Wireless
• Expert in data governance

Want to know more?
Contact:
Andrew Shortt, Founder
andy@snibblecorp.com
647.924.0660

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