Presentation on blogging delivered at the Talk Talk Customer Experience Centre during Social Media Week London 2011.

1. Delivered during Social Media Week 11th February 2011 Talk Talk Customer Experience Centre London Blogging for Business

3. Why should you blog?

4. What it can do for your business

5. Getting started

6. Optimising your blog

8. What is blogging? A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entriesof commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.Wikipedia

10. Introduces new topics and ideas

11. Builds his exposure and awareness in the market place

12. Helps in selling more books

13. Ranks 3rd in a Google search for ‘Marketing Guru’http://sethgodin.typepad.com/

15. Demonstrates credibility and passion

16. Hosts a data capture form

17. Used as a feedback opportunity for new products

18. Ranks 1st page on Google for ‘Savile Row Tailor’http://www.englishcut.com/

20. Why should you blog?

21. What it can do for your business

22. Getting started

23. Optimising your blog

25. Tom Peters “I will simply say my first post was in 2004, no single thing in the last 15 years professionally has been more important to my life than blogging. It has changed my life, it has changed my perspective, it has changed my intellectual outlook, it has changed my emotional outlook (and it’s the best dam marketing tool by an order of magnitude)” http://www.tompeters.com/toms_world/press_kit/who_is.php / http://bit.ly/gp90a4

26. Is any of this important? Passion / Expertise / Relevance Web traffic / SEO Engagement / Interaction / Community

28. Why you should blog

29. What can blogging do for your business?

30. Getting started

31. Optimising your blog

34. Improved copywriting skills

35. Expanded service set

36. Exposure to greater range of clients

38. Why you should blog

39. What can blogging do for your business?

40. Getting started

41. Optimising your blog

44. Why you should blog

45. What can blogging do for your business?

46. Getting started

47. Optimising your blog

50. Why you should blog

51. What can blogging do for your business?

52. Getting started

53. Optimising your blog

55. Thank you Andy Bargery Managing Director Klaxon Ltd Tel: +44 (0)20 7193 6627 Email: andybargery@klaxonmarketing.co.uk Twitter: @andybargery Blog: www.klaxonmarketing.co.uk This document is for presentation purposes only and is strictly the copyright of Klaxon Ltd.