Cr oelite17 checkout-cro-arnout-hellemans

Hi, I’m Arnout
Hellemans
and I will be talking on Checkout
optimisation.
9 years in digital marketing
Motto: ABO
Love what I do
Babysitting platforms in 8 countries
Online marketing consultancy
Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | @hellemans

Checkout optimisations
Practical checkout tips session.
Arnout Hellemans | 2Care4Kids.com | #CROelite2017 |
a@onlinemarkethink.com | twitter: @hellemans

Main checkout function?
To calm down and reassure the customer.

Step #1
The basics.

Speed
Use pagespeed insights chrome plugin
Check GA page timings
Fix loading issues.
Optimize pictures

a@onlinemarkethink.com | twitter: @hellemansArnout Hellemans | 2Care4Kids.com | #CROelite2017 |

Remove friction
Show validation rules
Inline validation
Correct labels
Placeholders

Trust factors
Number of past customers
Payment possibilities
Pricing statement
Return policy
Trust logo’s
SSL

The rest of the basics
Show return options.
Delivery times.
All-in Price
And more

Step #2
Let’s go advanced.

Prestuff ;-)

Let’s get practical
Prefetch / Preresolve DNS external payment provider.
Prerender next checkout step all the time.

Autofill name, address, telephone
Less credit card issues.

GA tracking form validations
Google on event tracking
ga('send', 'event', [eventCategory], [eventAction], [eventLabel],
[eventValue], [fieldsObject]);
[eventCategory] Form-name
[eventAction] error message
[eventLabel] {what they filled in}

Inline validation errors in GA

Drill down in the fields

Hotjar tracking form validations
Hotjar on event tracking (tags)
hj('tagRecording', ['Form-name', ‘error message'], ‘what they filled in'] );

Hotjar tags the same as GA

No more discussion with Devs.
Show real sessions.

Thanks for joining me!
Arnout Hellemans | 2Care4Kids.com |
#CROelite2017 | a@onlinemarkethink.com |
twitter: @hellemans

Cr oelite17 checkout-cro-arnout-hellemans

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