3. • It is located in the Horn of
Africa
• It is bordered by Eritrea to
the North, Djibouti and
Somalia to East, Sudan and
South Sudan to the West
and Kenya to the South
• Has a population of
86,000,000
History
• The capital city Addis
Ababa. (Means new Flower)
• The capital city was founded
in 1887 by Emperor Menelik
• Addis Ababa is the capital of
Africa
• African Union and ECA have
their headquarters there.
4. Land of Culture
• Ethiopia, oldest country
beyound all imagination
• It’s culture and
Traditions dating back
3000 years ago
• Has 80 different ethnic
groups with their own
languages
• The people are very
religious
• Harar a city is
considered by Muslim
as the 4th Holy city
10. Objectives
• To generate income for the
country through tourism and
promote the good image of
Ethiopia worldwide.
• To create sustainable
employment for the locals
and the whole community as
well as making the
environment a better place
for everyone.
12. Segmentation
• Geographic Variables
– Region
• Demographic Variables
– Age
– Gender
• Psychographic Variables
– Social Class
– Personality
• Behavioral Variables
– Ex User
– First Time Users
– Regular users
13. Tactics
• SOCIAL MEDIA/WEBSITE
– Creating awareness through
social media and the tourism
website.
• SPONSORSHIP(GOVERNMENT)
– Scholarships to brilliant student
– Support from Government
– Sponsor Ethiopia Airline
• ADVERTISING
– Marketed to the consumers
through Print media.
14. References
• Marketing communications: Integrating offline and online with
social media / P.R. Smith & Ze Zook (2011)
• http://www.tourismethiopia.org/pages/naturalintro.asp
• http://www.tourismethiopia.org/pages/ethiopia.asp
• http://www.tourismethiopia.org/pages/addis.asp
• http://www.ktdc.co.ke/tourism
• http://www.tanzaniainvest.com/tanzania-tourism-sector
• http://www.ethiopianairlines.com/en/default.aspx
• http://www.tourismethiopia.org/pages/culturalintro.asp
• http://en.wikipedia.org/wiki/Ethiopia
• http://en.wikipedia.org/wiki/List_of_National_Parks_of_Ethiopia
• http://www.tourismethiopia.org/pages/detail/detailarch.asp
