Personal Branding is … the powerful, clear, positive idea that comes to mind whenever other people think of you. … what you stand for – the values, abilities and actions that others associate with you. … a professional alter ego designed for purpose of influencing how others perceive you, and turning that into opportunity. … a promise.

1. by Andy Ng
(inspired by the book of the same
name)

2. What is Personal Brand?

3. Personal Brand is …
… the powerful, clear, positive idea that comes to
mind whenever other people think of you.
… what you stand for – the values, abilities and
actions that others associate with you.
… a professional alter ego designed for purpose of
influencing how others perceive you, and turning
that into opportunity.
… a promise.

4. Some of Malaysia’s Greatest
Personal Brands
• Tan Sri Tony Fernandes
• Dato’ Jimmy Choo
• Dato’ Lee Chong Wei
• Datuk Nicol David
• Shila Amzah
• Winnie Loo
• Namewee
• Joey Yap
• Peter Davis
• Dato’ Andy Ng

5. The Benefits
You know one …
Answers:
• MONEY! MONEY! MONEY!
• Attracting the right clients
• “Top-of-mind status”
• Increased credibility
• Leadership role
• Added perceived value
• Prestige & recognition

6. How?
• You want to expand your audience
• Fix your online impressions (your social media
pages), but how?
• Plan to network – schedules, make it a point in life
• Constantly think of what you can do for people
(prospects)
• Making friends is part of your job (and do it 24-7)

7. How?
• First goal when meeting people: leave strong positive
impression – you want people to remember you
• Memorize their full names, small details, and
preferences
• Be seen around influential people (pictures!)
• Get invites to the most publicized events
• Put a lot of work into how you look (dress to kill, learn
some fashion sense, but plan your spending though)

8. Top 10 Elements in Your
Branding Page
• Trust
• Social proof
• Results in advance
• Curiousity
• Motivation
• Relevance
• Ease in obtaining
and some others…

9. Trust
• Real faces of people (however ugly)
• On hindsight – get a great head shot (don’t
embarrass your brand)
• Videos featuring yourself
• Write a good bio
Social proof
• Likes
• Testimonials/recommendations
• Affiliations (pictures of people you’re with)
• Participation

10. Results in advance
• Free useful content sharing
• Focus on helping people to improve
Curiousity
• Share content but deliberately withhold
several key information (a “hook”)
• Mystery prize set in future
Motivation
• Inspirational stuff that people believe in
• Compelling reason to join your network

11. Relevance
• Generic template for successful public figure –
wise, generous, adventurous, into sports, fine
dining, appreciation for art, happening night life,
luxury, work hard, purposeful, network of friends,
word traveller, etc
• Generic stories that many can relate to in real life
• Common objective (a noble cause)
• Give them a chance to contribute / participate
Ease in Obtaining
• Users loves to be told what to do
• Tell them what to do on your page, where to click
(without using their brain)
• Use visual cues

12. Visual Cues
• The top banner is the most precious space
• Plan the reading sequence: users tend to scan from LARGE
→ small image/words, top to bottom
• Images (with person) looking/pointing towards the SUBJECT
• “Go to action” buttons; highlight them
• Active vs. passive colours
• Avoid the 4 ‘F’s