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The document discusses a content strategy firm that helps clients build relationships with customers through measurable content strategies. The firm starts by helping clients envision, audit, and assess their needs, then experts create various types of content like articles, emails, videos and more. Finally, they distribute the content through various digital and social channels and measure the results to determine ROI.

Empresariales Tecnología

We help clients build
meaningful relationships
with their customers
through actionable
and measurable
content strategies.
2
Monday, August 26, 13

MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
3
Monday, August 26, 13

MEASURE
VELOP
PLAN
CONTENT
STRATEGY
We start by helping clients:
• ENVISION
• AUDIT
• ASSESS
• EMBRACE
4
Monday, August 26, 13

To optimize effectiveness:
• AUDIENCE BEHAVIOR
• CHANNELS
• TIMING
VELOP
PLAN
5
Monday, August 26, 13

To optimize effectiveness:
• AUDIENCE BEHAVIOR
• CHANNELS
• TIMING
VELOP
PLAN
J F M A M J J A S O N D
eNewsletter Budgeting Saving Retirement Investing
Estate
Planning
Taxes
Website Budgeting
Financial
Plan
Saving Debt Retirement Real Estate Investing College
Saving
Estate
Planning
Risk Taxes Philan-
thropy
6
Monday, August 26, 13

Experts create:
• SCRIPTS
• WHITE PAPERS
• INTERACTIVES
• ARTICLES
• EMAIL BLASTS
• SEMINARS
• VIDEOS
• MOBILE APPS
7
• INFOGRAPHICS
• SITE DESIGNS
• eNEWSLETTERS
• TABLET MAGAZINES
DEVELOP
PLAN
Monday, August 26, 13

We distribute:
• DIGITAL
• SOCIAL
• PRINT
8
MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
Monday, August 26, 13

MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
Did it work?
• GOAL SETTING
• DATA GATHERING
• ROI DETERMINATION
9
Monday, August 26, 13

10
MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
Monday, August 26, 13

We produce communications in a variety
of formats and distribution channels
11
Communications
Channels
Web
@
Email Mobile Tablet Social PrintIn-Person
Articles
Newsletters
Magazines
Videos
Apps
Interactives
Site design
Seminars
White papers
Monday, August 26, 13

MAKE
CONTENT
CONTAGIOUS.COM
12
Strategy + Edit + Design + Facts + Opinions
Monday, August 26, 13

A Sullivan Content Lab
LEAVE YOUR MARK.
Andy Seibert, Managing Partner
450 W 14th St, 12th Fl NYC 10014
212-888-8073 x240
aseibert@imprintcontent.com
Monday, August 26, 13

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About IMPRINT

1. Monday, August 26, 13

2. We help clients build meaningful relationships with their customers through actionable and measurable content strategies. 2 Monday, August 26, 13

3. MEASURE DEVELOP PLAN CONTENT STRATEGY SHARE 3 Monday, August 26, 13

4. MEASURE VELOP PLAN CONTENT STRATEGY We start by helping clients: • ENVISION • AUDIT • ASSESS • EMBRACE 4 Monday, August 26, 13

5. To optimize effectiveness: • AUDIENCE BEHAVIOR • CHANNELS • TIMING VELOP PLAN 5 Monday, August 26, 13

6. To optimize effectiveness: • AUDIENCE BEHAVIOR • CHANNELS • TIMING VELOP PLAN J F M A M J J A S O N D eNewsletter Budgeting Saving Retirement Investing Estate Planning Taxes Website Budgeting Financial Plan Saving Debt Retirement Real Estate Investing College Saving Estate Planning Risk Taxes Philan- thropy 6 Monday, August 26, 13

7. Experts create: • SCRIPTS • WHITE PAPERS • INTERACTIVES • ARTICLES • EMAIL BLASTS • SEMINARS • VIDEOS • MOBILE APPS 7 • INFOGRAPHICS • SITE DESIGNS • eNEWSLETTERS • TABLET MAGAZINES DEVELOP PLAN Monday, August 26, 13

8. We distribute: • DIGITAL • SOCIAL • PRINT 8 MEASURE DEVELOP PLAN CONTENT STRATEGY SHARE Monday, August 26, 13

9. MEASURE DEVELOP PLAN CONTENT STRATEGY SHARE Did it work? • GOAL SETTING • DATA GATHERING • ROI DETERMINATION 9 Monday, August 26, 13

10. 10 MEASURE DEVELOP PLAN CONTENT STRATEGY SHARE Monday, August 26, 13

11. We produce communications in a variety of formats and distribution channels 11 Communications Channels Web @ Email Mobile Tablet Social PrintIn-Person Articles Newsletters Magazines Videos Apps Interactives Site design Seminars White papers Monday, August 26, 13

12. MAKE CONTENT CONTAGIOUS.COM 12 Strategy + Edit + Design + Facts + Opinions Monday, August 26, 13

13. A Sullivan Content Lab LEAVE YOUR MARK. Andy Seibert, Managing Partner 450 W 14th St, 12th Fl NYC 10014 212-888-8073 x240 aseibert@imprintcontent.com Monday, August 26, 13

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