Now you can set up your own mini-site and do mobile commerce, all for the price of zero, when you leverage on WeChat Official Account.

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Andy Ng MBA CA
Business Coach & Trainer
www.asiatrainers.com
Leverage on the Power
of

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Your Trainer Coach Andy NgYour Trainer Coach Andy Ng
• CA with MBA from UK…CA with MBA from UK…
• 30 years of experience in finance,30 years of experience in finance,
HR, sales, consultancy, trainingHR, sales, consultancy, training
and coaching...and coaching...
• Former Director of Finance, HR &Former Director of Finance, HR &
Admin of Allied Telesis Int’l …Admin of Allied Telesis Int’l …
• Since 2001, trained over 81,135Since 2001, trained over 81,135
people in 15 countriespeople in 15 countries
• District Chairman ofDistrict Chairman of
Entrepreneurship of Lions ClubsEntrepreneurship of Lions Clubs
Int’l SingaporeInt’l Singapore
• Happy Man, Son, Husband & FatherHappy Man, Son, Husband & Father
(of 3 happy children)…(of 3 happy children)…
www.facebook.com/An

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Email andy@asiacoachingtraining.comEmail andy@asiacoachingtraining.com
Blog: www.AndyNgTrainer.blogspot.sgBlog: www.AndyNgTrainer.blogspot.sg
Videos: www.youtube.com/AndyNgCoach/videosVideos: www.youtube.com/AndyNgCoach/videos
FB: www.fb.com/AndyTheCoach &FB: www.fb.com/AndyTheCoach & www.slideshare.net.AndyTheCoach1www.slideshare.net.AndyTheCoach1
My Contacts

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To Make Sure You Get theTo Make Sure You Get the
Most Out of Your Learning ...Most Out of Your Learning ...
II
KNOWKNOW
Take Action
AFTER
Today!

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The Tao of BusinessThe Tao of Business
Achieve Maximum withAchieve Maximum with
Minimum Effort: EffortlessMinimum Effort: Effortless
Go with the natural flow of things with onenessGo with the natural flow of things with oneness
Natural Flow isNatural Flow is
Where the Wind BlowsWhere the Wind Blows

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6

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Belt and Road Initiative 一带一路
One Bond One Richness

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How to Tap into the Boom of BRI?How to Tap into the Boom of BRI?
First thing first:
How do you
communicate with
the people from
China?

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WeChat Facts
• WeChat ( 微信 ; literally "micro message") is
developed by Chinese Giant Tencent Technologies
• As of May 2017, there are 937.8 million daily active
WeChat users worldwide from Russia to Canada
• 3 of 4 Singapore mobile users are on WeChat video

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Tencent is Asia’s Largest CompanyTencent is Asia’s Largest Company
Record high share price of Tencenthttps://www.google.com.sg/?gfe_rd=cr&ei=BatlWdvqL5KBvATK2LOYBQ#q=tencent+market+value%5C
Current news of Tencenthttps://www.google.com.sg/?gfe_rd=cr&ei=BatlWdvqL5KBvATK2LOYBQ#q=tencent+latest+news

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WeChat User Engagement TimeWeChat User Engagement Time

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Integrated
Services
Ecosystems
Fast Iteration
Evolving
Step-by-step
Retail
Product
Suite
O2O (Online to
Offline)Services
Industry
Opportunities
Official Account Platform
New
Product
Features
Shake feature, friend
groups
Technology
Layer
NLP (Natural Language
Processing), Data applications
Innovative Features

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What is WeChat Official Account?
Service AccountVerified
Account
Subscription
Account
A Public Broadcast account cum Mobile Site
Hosted on WeChat FOC
You need to register your OA using your
registered business

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Features of Official AccountFeatures of Official Account

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User-Defined Menu

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Broadcast PostingBroadcast Posting

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Integrated Features

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View all itemsView all items
No. of peopleNo. of people Smart offerSmart offer enter“My order”enter“My order” Share MenuShare Menu
check“My order”check“My order” Order, navigate, view
shop
Order, navigate, view
shop
appapp
Case Study(F&B)

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LBS shop nearbyLBS shop nearby Order quick dialOrder quick dial Map navigatorMap navigator Shop displayShop display
 LBS ： location based, recommend nearby shop
 Order ： quick dial to the selected shop for ordering
 Navigator ： use Google map to navigate (coming soon)
 Display ： display shop interior and exterior
Case Study(F&B)

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Scan to follow Official AccountScan to follow Official Account

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How to Promote OfficialHow to Promote Official
AccountAccount
Using QR code to display at specific locations. Attract potential customers toUsing QR code to display at specific locations. Attract potential customers to
become member via QR scan.become member via QR scan.

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1Brand
recommendation
Gift to friends
2 3Share at Moments
4Send to Chat
CircleCircle
BroadcastBroadcast

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WeChat Advertising: Minimum US$20KWeChat Advertising: Minimum US$20K

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Marina Bay Sands · SpringMarina Bay Sands · Spring
Festival PromotionFestival Promotion
Case Share

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Media Plan - Budget Split
85% Ads budget will be spent in
targeting Chinese located in Singapore
(Tourists & Local)
85% OUTBOUND
15% Ads budget will be spent in targeting
inbound Chinese that will potentially be
travelling to Singapore soon
15% INBOUND

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Media Plan - Ads PlacementMedia Plan - Ads Placement
Click banner, jump to OA
tip/website
 Why choose WeChat?
• No.1 Mobile IM App
• 938 million daily active users
• 1.76 billion OA lifestyle spending
• Young users (73% aged under 35) &
Trendsetters (60% is open to trying new
things)
----------------------------------------------------
 Why choose this Ad Space ？
• 80% of users follow OAs
• 2 billion Daily PV
• Redirects to your OA tip, where users could
easily follow your OA or share the tips with
their friends
WeChat OA
Bottom Banner

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MechanismMechanism
Screenshot of WeChat & Qzone
During Feb 2nd – 28th
1.Click Banners
2.Follow MBS Official Account
3.Free Voucher Package

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Orchard Road turns to WeChat toOrchard Road turns to WeChat to
drive salesdrive sales

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07/20/17
Millions of Partners Already on Board Globally

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Grab the Opportunities via WeChatGrab the Opportunities via WeChat
1. Start using WeChat Daily
2. Improve your Chinese by reading articles on
WeChat and writing/talking with people from
China via WeChat daily
3. Join WeChat Groups and Add people to your
WeChat Contacts
4. Send ‘Moments’ to your contacts daily to promote
yourself and your business
5. Set up a WeChat Official Account (OA) for:
• Send broadcast (maximum one a day) comprising
of articles, photos, videos and links
• Promote your Brand
• Use Official Account to service your market

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Join Our WeChat NetworkJoin Our WeChat Network
FREE Monthly Networking and TalksFREE Monthly Networking and Talks
Access to business matching services FOCAccess to business matching services FOC
Learn how to create WeChat OA for FREELearn how to create WeChat OA for FREE
(using your SkillsFuture Credit)(using your SkillsFuture Credit)

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1. Laws of WeChat: Dos and don’ts
2. Useful features of Personal Account: Get
new contacts, priorities contacts etc
3. Create Official Account: Create menus,
broadcast message etc
4. Content Marketing: What to write to catch
attention
5. WeChat Marketing: How to market to
people in China when you are in SG
1.5 Days SkillsFuture Course:
WeChat for Business

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Boost Your Business via WeChatBoost Your Business via WeChat
Usual Price $750Usual Price $750
NowNow $$ ４５０４５０ !!
WithWith
 1.5 Days hands-on training (limit to 8 students only)1.5 Days hands-on training (limit to 8 students only)
 SKILLSFUTURESKILLSFUTURE fundedfunded
 PICPIC claimableclaimable
WHENWHEN
Contact Andy atContact Andy at andythecoach@gmail.comandythecoach@gmail.com for next runfor next run
WHEREWHERE
28 Sin Ming Lane #05-137, Midview City, Singapore 57397228 Sin Ming Lane #05-137, Midview City, Singapore 573972
To register email andythecoach@gmail.comTo register email andythecoach@gmail.com
VisitVisit http://http://wechatappsg.comwechatappsg.com/course//course/ oror
scan QR Code for more details!scan QR Code for more details!

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ACTACT
Andy Ng MBA CA
Business Coach & Trainer
www.asiatrainers.com
1.5 Days Course fully funded by SkillsFuture
Leverage on the Power
of