2. Slide 2
Content Marketing
A type of marketing that involves the creation and sharing
of online material (such as videos, news, blogs, and social
media posts) that does not explicitly promote a brand but is
intended to stimulate interest in its products or services.
3. Slide 3
Types of Content Marketing : Blog
Posts
It should come as no surprise to see blog posts on this list—
blogs are often the first thing that comes to mind when
people think content marketing—but that’s only because
blogs are such a natural way to promote your message. By
setting up a blog, you create a resource for your customers
and a place that reinforces your brand.
4. Slide 4
Types of Content Marketing : How-
To Guides
Whether in a video, a blog post, a series of photos, or a
website page, how-to guides draw readers in and give you a
chance to demonstrate your subject expertise. Use them to
show your audience how to complete a project, learn a new
skill, or put into practice some specific tips.
5. Slide 5
Types of Content Marketing
: Images
A whopping 93 percent of communication is
nonverbal, which means almost all of what you tell your
audience happens outside the words you say. With powerful
pictures, illustrations, and graphics, you have an opportunity
to make a real impact on your fans—amplifying your
message, explaining an idea, and gaining user attention.
6. Slide 6
Types of Content Marketing :
Infographics
A particularly powerful type of image is the infographic—
the fastest growing form of content marketing for B2B
brands. A well-designed infographic organizes and
communicates technical or detailed information in a visually
attractive, easy-to-process way. What’s more, infographics
perform well on social sharing sites like Pinterest, where
images are key.
7. Slide 7
Types of Content Marketing : Video
What better way to differentiate yourself from the
competition than with video? Videos are an ideal
platform for interviews, demonstrations, how-to guides, and
any content with which you want to communicate a clearer
sense of your personality and style.
8. Slide 8
Types of Content Marketing :
Illustrations
Just as infographics present information in a more readily
understandable way, so too illustrations add an extra
dimension to your content. Whether it’s an ironic comic
strip, a pretty watercolor, or a hand-drawn recipe,
illustrations are great for catching reader attention and
adding visual punch.
9. Slide 9
Types of Content Marketing : Case
Studies
Show the value of your product or service through tangible
facts—case studies are the perfect way to demonstrate what
you offer. Show your clients how you’ve helped others as an
example of how you can help them.
10. Slide 10
Types of Content Marketing : Email
Newsletters
The opt-in email newsletter is a fantastic avenue for getting
your message out to loyal followers—the key is providing
highly relevant content that they actually want to read. This
means it’s time to forget recycled blog content and opt
instead for unique content that meets a need for your
audience: inspiration, humor, information, etc. Ask yourself
how you can make your newsletter a must-read
11. Slide 11
Types of Content Marketing :
Ebooks
For your customers who are hungry for more about your
brand and your story, eBooks offer many advantages.
Package your best writing into an ebook to sell or give
away, and you can share more in-depth info on your
company’s unique personality, story, etc.
12. Slide 12
Types of Content Marketing :
Podcasts
Thanks to the prevalence of smartphones, laptops, and MP3
players, people today listen to podcasts in the car, while
riding the morning train, running errands, or doing the
dishes. What this means for you is multiplied opportunities
to expand your message. You might podcast to conduct
interviews, tell stories, or provide or more personal look at
your business operations.
13. Slide 13
Types of Content Marketing :
Newsjacking
Take advantage of public interest in a hot news story by
finding a way to connect it with your brand—and write
about it.
14. Slide 14
Types of Content Marketing : Viral
Marketing
The greatest power of blog marketing comes from the viral
effect of some blog posts. News travels very fast via blogs.
Readers pick up interesting stories and blog about them on
other, third-party blogs. Their readers in turn spread the
word to others. All this is done at very little cost to the
advertiser, and often has a snowball effect that can be
started off with just a few strategically placed blog entries
and comments on others’ blogs.
15. Slide 15
Advantages of Content
marketing
Provides something of value to customers whereas
traditional ads do not.
Educates customers to the point that they’re ready to
purchase your product.
creates a sense of reciprocity with customers.
Content marketing attracts customers for free.
Content marketing creates content that gets shared.
Content marketing provides a SEO benefit.
Content marketing is highly targeted.
16. Slide 16
Provides something of value to customers
whereas traditional ads do not.
With an advertisement, customers often try to mute,
ignore, or get away from them as fast as they can. With
content that’s tailored to what customers want or need,
they end up spending hours with your content developing
a relationship with your brand and remaining engaged
with your products. People may read Copyblogger for
months before buying a product, but they hang around
and voluntarily consume content until that time comes.
17. Slide 17
Educates customers to the point that they’re
ready to purchase your product.
Many times, people don’t purchase a product because they
don’t realize how valuable it is or how badly they need it.
Customers may not buy from a company that sells direct
mail solutions like PostcardMania, not because they don’t
need the product, but because they don’t understand how it
works. Media-type content such as blog posts and Youtube
videos can educate customers to the point that they’re
ready to buy your product.
18. Slide 18
creates a sense of reciprocity with
customers.
As you give people more and more free content,
customers arrive at a point where they want to reciprocate
the benefit that they’ve received. If your company helps
them become a better marketer and make more money,
they’ll come to a point where they’ll want to buy
something from you to pay you back for all of the free
content you’ve provided.
19. Slide 19
Content marketing attracts customers for
free.
Instead of paying $1.50 per click, or whatever it costs for
your business, you can attract 500 customers for the cost of
writing one blog post. If you write the content strategically,
each blog post will last you for the life of your business, and
you’ll get a lifetime return on your investment. Thousands
of people can read one post that took two to five hours to
write. Whereas Google ads cost money to bring people to
your site one time, content is written once and can direct
traffic to your site for years. In the end content becomes an
asset but advertising is always an expense.
20. Slide 20
Content marketing creates content that gets
shared.
Think about what people share online. They share content.
If you look at any Facebook stream, somewhere 90% of
outside content that is shared are links to content, not a
link to a website. Even if customers like you enough to
click on a share link on your homepage, they can only
share it once because, after the homepage is shared,
there’s no reason to share it again.
21. Slide 21
Content marketing provides a SEO benefit.
For every blog post you publish, you have new content
that can be indexed by Google. Without blog posts, your
website may have 10 pages that can be indexed. After
writing one post a week for a year, your website will have
52 more pages.
22. Slide 22
Content marketing is highly targeted.
One of the goals with any marketing campaign is to get
your message in front of the largest, most targeted
audience possible. A large audience means more people
know about you, and a more targeted audience means
that a greater percentage of the audience can potentially
become buyers.
23. Slide 23
Advertising on Content Marketing
Ads on blogs can be in the form of banners, text links,
streaming video, audio clips, flash animation and even
plain text. Most blog-based advertising involves payment
in some way or the other to the blog owner. Owners of
popular blogs will typically capitalise on their readership
numbers via a combination of ad formats and Google
AdSense ads.
24. Slide 24
Google AdSense
If you own or manage a website, blog, or forum, AdSense
can help you earn from your content.
Google AdSense is probably the most popular content
marketing service on the web. By including a specific
javascript code in your web site, it allows you to generate
revenue though different advertisements related to your
web site content. The amount of generated income is
based on the type of advertisements and the number of
clicks on them.
25. Slide 25
Features of AdSense
Block unwanted ads: You can filter competitive ads, or
other ads you want to keep off your site, simply by telling
us which URLs to block.
Choose your own default ads: In the unlikely event that
Google can't show targeted ads on your page, we'll let
you display a backup ad of your choice. This ensures that
your advertising space is always being used effectively.
26. Slide 26
Features of AdSense
Customize ads to complement your site: We let you
customize the appearance of your ads to match your site's
look and feel. Choose from our pre-set color palettes, or
design your own palette from over 200 colors.
27. Slide 27
Features of AdSense
Track your earnings with online reports: With AdSense, you
can monitor your ad performance with customizable online
reports that offer details like the number of ad impressions,
clicks, and click-through rate. Our flexible reporting tools let
you track the performance of specific ad formats, colors and
pages, and spot trends quickly and easily.
28. Slide 28
Features of AdSense
Get ads on your high-end mobile website: Our crawler is
intelligent enough to detect which types of phones your
users are using. With AdSense for content, we'll deliver the
best optimized ads, whatever device your users happen to
be viewing your site with.
29. Slide 29
How AdSense works step 1
Google places relevant cost-per-click (CPC) and cost per
thousand impressions (CPM) ads in the same auction and
lets them compete against one another. The auction takes
place instantaneously and when it's over our system
automatically picks the advertisers who are willing to pay
the most.
30. Slide 30
How AdSense works step 2
Keep your users coming back with contextually targeted
ads. You want to make more money from advertising, but
you don't want to show irrelevant ads to your users.
AdSense solves this problem by automatically
delivering text ads, display ads, link units and high-end
mobile ads that are precisely targeted to your site and your
site content -- ads so well-matched that your readers will
actually find them useful.
31. Slide 31
How AdSense works step 3
Access thousands of advertisers with minimal
effort. AdSense displays ads from our vast network of
AdWords advertisers. Our advertisers range from global
brands to small local companies, in categories from
Education to Travel, Mortgages to Patio Furniture, and just
about everything in between.
32. Slide 32
Types Of AdSense : AdSence for
Content
This is the most common form from the various types of
AdSense which is being utilized by website owners from all
across the world. AdSense for Content (AFC) basically helps
you to earn money with the content on your website. If you
own or manage a website, blog or forum you can easily
make money with your content.
33. Slide 33
Types Of AdSense : AdSense
for Video
is an amazing product with which you can earn money from
your video content. AdSense for video (AFV) uses the
Google Interactive Media Ads (IMA) SDK, which is the
technology that lets you request ads from within your Flash
video player. It allows developers to make ad requests to
the AdSense network, interpret ad responses, and render
ads. There are certain requirements if you want to use
AdSense for Video which can be read from company policy
and guidelines whose link have been later in the guide. But
some minimal requirements are as follows:
34. Slide 34
Types Of AdSense : AdSence
for Mobile
allows publishers to generate revenue and earnings from
their mobile web pages using targeted Google Ads. With
AdSense for Mobile, Google matches the content of your
website with the ads and place them. Mobile web page
publisher make money each time a mobile user clicks on the
ads. It is an extremely used source for making money on
mobile. Lots and lots of publishers are making their website
mobile friendly to reach out to a large audience. They can
easily make use of AdSense for Mobile (AFM) to continue
making money. It is just as similar to AdSense for Content
but with only mobile friendly pages. The other difference
between the two is that different codes are provided for
standard content pages and mobile webpages.
35. Slide 35
Types Of AdSense : AdSence
for feeds
AdSense for feeds (AFF) is also a similar to AdSense for
content. AdSense for feeds allows web publishers to earn by
placing targeted Google ads on your feeds. Ads are placed
alongside your content so that it can be exposed to any one
reading the feed. Feed ads can be targeted in two ways:
a. Ads are targeted depending on the content of your feeds.
b. Ads are targeted by advertisers to your specific feed
when you set up in ad placement.You can control the
frequency, appearance and the position of Google ads in
your feed.
36. Slide 36
How to Get More Out of Your
Content Marketing Efforts
Use other sites to find out what kind of content people
want
Mostly write content for the customers’ benefit and only
occasionally promoting your products:
Write cornerstone content:
Use other sites to find out what kind of content people
want:
37. Slide 37
Use other sites to find out what kind of
content people want:
Provide content that your customers’ want: A lot of people
make the mistake of writing their blog about their
business. That’s a problem because customers don’t care
about you, they care about themselves. It’s true, but you
can also take advantage of this. You can take advantage
by providing valuable content that customers want and
need in exchange for their attention. This content can be
educational or entertaining, and it can be a how-to article,
an in-depth guide, or an entertaining video. Anything that
gives customers something they want in exchange for their
valuable time and attention. (Within reason, of course.)
38. Slide 38
Mostly write content for the customers’ benefit
and only occasionally promoting your products:
If you’re going to provide value to customers, you need to
mostly write content for the customers’ benefit and
occasionally promoting your products. People are
interested in articles and posts that benefit them, not ad
posts touting how awesome your product or business is.
By giving customers content that they want 4 out of 5 or 9
out of 10 times, you’ll be rewarded with an engaged and
targeted audience.
39. Slide 39
Write cornerstone content:
Cornerstone content is content that can be categorized and
archived in a way that’s easy for customers to find. It’s also
content that provides incredible value to customers over a
long period of time. KISSmetrics does this with their
marketing guides, Copyblogger does this with their
resources in the sidebar, and River Pools and Spas does this
with their Pool 101 content. The best part about
cornerstone content is that it greatly increases the ROI of
your content production. Each article brings a return on
your investment over a long period of time.
40. Slide 40
Use other sites to find out what kind of
content people want:
Sometimes it’s hard to know what people want to read
about. One way to find this out is to visit sites within your
industry. Check their blogs and see what post get the most
tweets and shares. In the internet marketing niche, social
media is all the rage. If you write a post about Facebook or
Twitter, it’s guaranteed to get more shares. Do some
research to find out what kind of post are popular in your
industry and write that type of content. You don’t want to
write these types of posts every time, but it’s a great way
to boost traffic when it fits into your publishing schedule.
