An instruction for planning a campaign

1. Campaig Planning

2. hello!
I am Hesam
Project Manager @Anetwork

3. Why do we
need it at
all?
Planning

4. Lets review some
global data

5. 64% of marketing
campaigns fail to meet
their main goals

6. 3 / 4 of social media
campaigns fail!

7. 50% of marketers cant
coordinate their
marketing campaigns

8. Why all of these happen?
There is a lack of Strategy and Planning

9. How to plan a campaign

10. Before that

11. what do we call a
“campaign”?
A campaign can be defined as a uni-focus, short term strategic
communication program, making use of various mass media, aimed
at a defined target audience.

12. 1.
Define your goal
Set your strategy

13. You need a goal:
Alice: which way should I go?
Chester Cat: where do you want to go?
Alice: I don’t know.
Chester Cat: Then it doesn’t matter which way you go.

14. Define the measures
When ever you set a goal you need to define how do you want to
measure if you achieved the goal in the end.

15. Review the campaign goal
continuously

16. 2.
5 W and 1 H of campaign planning:

17. 5 Ws
• Who? Who is the audience?
• What? What to say?
• Where? Where are our audiences?
• Why? Why are we doing this? (the objectives)
• When? When is the best time?

18. 1 H
• How? How are we going to do this? (choose
the channels)

19. 3.
Some more detailed steps

20. Define
the
audience
Define
advertising
objectives
Define
the
budget
Develop
Media
Plan
Creat
Ad
Message
Execute
the
campaign

21. thanks!
You can find me at
@Sam-asadi on twitter
@samyasady on other media
s.asadi@anetowrk.ir