Fear street young adult series analysis
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According to Dr. Henry Jenkins, Professor of Communication Arts at the University of South Carolina, transmedia is defined as a process where integral elements from fiction become dispersed across multiple channels for the purpose of creating a unified and coordinated entertainment experience as each unit makes its own contribution to the unfolding story. By using transmedia to mix different formats from pieces of the same story through digital technology, stories are now told through interactive participatory content across all media types. Before digital technologies books were marketed through cultural commodities such as licensed merchandise, print collector editions, mass media spin-offs, television and video series, theatrical films, video games, CD-ROMS, magazines, midnight book releases, toys, games, calendars, contests, giveaways, book club memberships, author visits, and book signings. With the emergence of the social web, participatory online forums, publisher-owned sites, story apps, and enhanced e-books teens have built interactive connections with their favorite books and authors. Authors today not only pen books for teens but also participate in producing transmedia digital content. R.L. Stine’s Goosebumps and Fear Street series provide an excellent resource for studying the historical shift of transmedia culture from the 1990s to 2016. By analyzing the teen e-book Fear Street Novel: Party Games and the author’s transmedia digital participatory content in this study we will focus on how publishers market books to teens. Also, we look at how libraries can use horror books like Party Games and transmedia content in their teen programming, displays, and reader’s advisory.
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Fear street young adult series analysis
- 1. Fear Street Young Adult Series: Party Games by R.L. Stine & Interactive Components Observational Analysis By: Angela Bair Kent State University
- 2. The Fear Street Series: Background Information
- 3. The Fear Street Series: Background Information Fear Street Series • Original Fear Street Series • New Fear Street • A Fear Street Novel • Fear Street Super Chiller • Fear Street Cheerleaders • The Fear Street Saga • 99 Fear Street: The House of Evil • Fear Street: The Cataluna Chronicles • Fear Street: Fear Park • Ghosts of Fear Street • Fear Street Sagas • Fear Street Seniors • Fear Street Nights • Fear Street Collectors Editions
- 4. The Fear Street Series Background Information: The Fear Street Sagas
- 5. The Fear Street Series Background Information: The Fear Street Sagas
- 6. The Fear Street Series Background Information: The Fear Street Sagas
- 7. The Fear Street Series Background Information: The Fear Street Sagas
- 8. The Fear Street Series Background Information: The Fear Street Sagas
- 9. The Fear Street Series Background Information: The Fear Park Series
- 10. The Fear Street Series Background Information: The Fear Street Nights
- 11. The Fear Street Series Background Information: The Fear Street Novels
- 12. Fear Street Novel: Party Games Introduction Title: Party Games Author: R.L. Stine Published: 2014 Publisher: St. Martins Griffin Fear Street Novel Series Ages: 14 and up. Formats: Paperback Chiller Series, Hardcover, Audiobook, E-book (Amazon, Barnes and Noble, OverDrive).
- 13. Fear Street Party Themed Books (Not a new theme)
- 14. Fear Street Party Themed Books (Not a new theme)
- 15. Fear Street Novel: Party Games Consumerism
- 16. Fear Street Novel: Party Games Consumerism
- 17. Fear Street Novel: Party Games Consumerism
- 18. Fear Street Novel: Party Games Consumerism
- 19. Fear Street Novel: The Reviews Are In..
- 20. Print Transmedia Marketing: Special Collectors Edition and Poster
- 21. Print Transmedia Marketing: 1996 Ghosts of Fear Street Calendar and Special Edition Shadyside Poster
- 22. Print Transmedia Marketing: Fear Street Calendar and Special Edition Book Cover Poster
- 23. Print Transmedia Marketing: Fear Street Diary
- 24. Transmedia: Fear Street Merchandise?
- 25. Transmedia Marketing: Ghosts of Fear Street TV Pilot
- 26. Transmedia Marketing: R.L. Stine’s The Haunting Hour TV Series
- 27. Transmedia Marketing: Participatory Sites for Television and Film Media
- 28. Transmedia Film: Fear Street Movie
- 29. Marketing: Publisher’s Official Website
- 30. Marketing: Publisher’s Social Media Sites
- 31. Transmedia: Interactive Author’s Site
- 33. Transmedia: House of Sound iPhone App
- 34. Marketing: Social Media Takeover
- 36. Marketing: From In-Person Booktalks to Social Media
- 37. Marketing: Live Book Talks and Author Interviews
- 38. Marketing: Book Release Events and Author Visits
- 39. Marketing: Book Signings and Selfies with the Author
- 40. Transmedia: Giveaways and Prizes
- 41. Transmedia: Giveaways and Prizes
- 42. Transmedia: Advertising television media
- 44. Transmedia: Theme Park Attractions
- 45. Marketing: Share and Tell Stories through Social Media
- 46. Marketing: Forums and Participatory Sites
- 47. Transmedia Repurpose Content: Digital Media
- 48. Transmedia Repurpose Content: Fanart
- 49. Library Programming Supernatural Ideas • Teen Scavenger Hunt (Party themed game) • Murder Mystery • Escape from the library/Escape Room exercise • Solve the riddle win a prize • Scary Movie Marathon “April Fools Day” • Tell scary stories of fan fiction of Party Games • Scary Book display (Pick scary teen books and non-fiction on throwing a party). • Celebrate an occasion (Halloween, Fear Street book release party. R.L. Stine’s Birthday, Library Birthday/Centennial Celebration).
- 50. References ALSC. (2012). Getting a clue at the library. Retrieved November 14, 2016 from: http://www.alsc.ala.org/blog/2012/08/getting-a-clue-at-the-library/. Bair, A. (2016). R.L. Stine at the Cuyahoga County Public Library. YouTube. Retrieved November 5, 2016 from: https://www.youtube.com/watch?v=CyjK0vY60bQ. Bair, A. (2016). Fear Street party and game themed books in series. Google Docs. Retrieved November 14, 2016: https://docs.google.com/document/d/1uLTVJFLW- ME0F3o4NuS94LAxdAcALgpCC9qLXGz0uJk/edit#heading=h.gjdgxs. Bell, A. (2015). Surprise! R.L. Stine's 'Fear Street' will also get the movie treatment. MTV News. Retrieved November 5, 2016 from: http://www.mtv.com/news/2345569/fear-street-movie-adaptation/MTV. Bossman, J. (2013). R.L. Stine to revive ‘Fear Street’ series. The New York Times. Retrieved November 5, 2016 from: http://www.nytimes.com/2013/10/25/business/media/rl-stine-to-revive-fear- street-series.html. Cain, S. (2014). Can you top RL Stine's terrifying Twitter tale?. The Guardian. Retrieved November 5, 2016 from: https://www.theguardian.com/books/2014/oct/29/can-you-top-rl-stines-
- 51. References Cart, M. (1996). From romance to realism: 50 years of growth and change in young adult literature. New York, NY: Harper Collins. Cohen, J. (2000). People in the news: R.L. Stine. San Diego, CA: Lucent Books. Fear Street Bookclub. (2015). Forum. Retrieved November 5, 2016 from: http://fearstreetbookclub.tumblr.com/page/5. Goodreads. (n.d.). Fear Street sagas. Retrieved November 5, 2016 from: https://www.goodreads.com/series/41431-fear-street-sagas. Google. (2016). Fear Street merchandise search results. Retrieved November 18, 2016 from: https://www.google.com/search?q=fear+street+merchandise&biw= 1280&bih=611&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjel- zHkrPQAhVIKiYKHeDDAnQQ_AUIBygC.
- 52. References Goosebumps Alive (2016). Goosebumps Kids. Retrieved November 18, 2016 from: http://www.goosebumpsalive.com/. IMBd. (n.d.). April Fool’s Day. Retrieved November 5, 2016 from: http://www.imdb.com/title/tt0090655/. International Forum. (2000). The Official R.L. Stine fansite! Retrieved November 5, 2016 from: http://www.rlstinefansite.com/. Iremember that. (2016). Goosebumps Fox Kids Watch With A Friend Promo TV Commercial . YouTube. Retrieved November, 19, 2016 from: https://www.youtube.com/watch?v=KbWQG1VdrT0. Ius, D. (January 1, 2014). "Special to the big thrill: R.L. Stine and the return of Fear Street. The Big Thrill: The Magazine of International Thrill Writers. Retrieved November 5, 2016 from: http://www.thebigthrill.org/2014/01/special-to-the-big- thrill-r-l-stine-and-the-return-of-fear-street-by-dawn-ius/. Joerger, (2013). Scholastic Gets Goosebumps for R.L. Stine's Spooky Social Media Takeover. Scholastic. Retrieved November 5, 2016 from: http://mediaroom.scholastic.com/press-release/scholastic-gets-goosebumps-rl- stines-spooky-social-media-takeover.
- 53. References Kirkus. (2014). Party games from the Fear Street series. Kirkus Book Reviews. Retrieved November 5, 2016 from: https://www.kirkusreviews.com/book-reviews/rl-stine/party- games/. MacMillian Publishers. (n.d.). Party games: A Fear Street novel. Retrieved November 5, 2016 from: http://us.macmillan.com/partygames/rlstine. Makowski, S. (1998). Series: Fear Street. In Broderick, D. M. (Ed.) Serious about series: Evaluations and annotations of teen fiction in paperback series (pp. 40-52). Lanham, MD: Scarecrow Press. MeetHerbertWest. (2012). Ghosts of Fear Street pilot. YouTube. Retrieved November 14, 2016 from: https://www.youtube.com/watch?v=7UCfHwtJi5s.
- 54. References Mercatfat. (2015). Fox kids chief of creeps 2000 Sweepstakes (Goosebumps). Youtube. Retrieved November 18, 2016 from: https://www.youtube.com/watch?v=Q3AylAr8YoE. MK1MonsterOck1989. (2015). Goosebumps Horrorland fright show at Walt Disney World 1998 . YouTube. Retrieved November 19, 2016 from: https://www.youtube.com/watch?v=i48sWJJIbaI. Overdrive. (2014) Party games: Fear Street. OverDrive. Retrieved November 14, 2016 from: https://www.overdrive.com/media/1647039/party-games. Parker-Rock, M. (2013). R.L. Stine: Creator of creepy and spooky stories. Berkley Heights, NJ: Enslow Publishers. Pattee, A. (2014). Developing library collections for today's young adults. Lanham: Scarecrow Press.
- 55. References Pentacoff-Koehler. (2003). Featuring R.L. Stine. In The ABCs of writing for children: 114 children’s authors talk about the art, business, the craft, & the life of writing children’s literature (pp. 205-207). Lanham, MD: Scarecrow Press. Pinterest. (n.d.). Explore read let S, winning entry, and more!. Retrieved November 5, 2016 from: https://www.pinterest.com/pin/317222367478188977/. Purslow, N. (2014). Remarkable writers: R.L. Stine. New York, NY: Weigel. Stine, R.L. (1996). Fear Park #1:The First Scream. New York, NY: Simon Pulse. Stine, R.L. (1996). Fear Park #3: The Last Scream. New York, NY: Simon Pulse. Stine, R.L. (1996). Fear Park #2:The Loudest Scream. New York, NY: Simon Pulse.
- 56. References Stine, R.L. (1997). Fear Street calendar. Sanger, CA: Quill Driver Books. Stine, R.L. (1996). Fear Street sagas collector’s edition. New York, NY: Archway. Stine, R.L. (1993). Fear Street Saga #1: The Betrayal. New York, NY: Simon Pulse. Stine, R.L. (1993). Fear Street Saga #3: The Burning. New York, NY: Simon Pulse. Stine, R.L. (1993). Fear Street Saga #2: The Secret. New York, NY: Simon Pulse. Stine, R.L. (n.d.). Funhouse. The World of R.L. Stine. Retrieved November 5, 2016 from: http://rlstine.com/funhouse/. Stine, R.L. (1995). Ghosts of Fear Street calendar. New York, NY: Archyway Paperbacks.
- 57. References Stine, R.L. (1995). Ghosts of Fear Street: Hide and shrike, #1. New York, NY: Aladdin. Stine, R.L. (1995). Goosebumps: Welcome to the deadhouse, #1. New York, NY: Scholastic. Stine, R.L. (n.d.). Haunted house of sound. The World of R.L. Stine. Retrieved November 5, 2016 from: http://rlstine.com/news/r-l-stine%E2%80%99s- haunted-house-of-sound/. Stine, R.L. (n.d.). Homepage. The World of R.L. Stine. Retrieved November 5, 2016 from: http://rlstine.com/. Stine, R.L. (2015). It came from Ohio! My life as a writer. New York, NY: Scholastic Press. Stine, R.L. (2014). Party games: A Fear Street novel. New York, NY: St. Martin’s Griffin. Stine, R.L. (n.d.). R.L. Stine. Facebook. Retrieved November 5, 2016 from: https://www.facebook.com/rlstine/.
- 58. References Stine, R.L. (1996). We need you to help R.L. Stine to write Fear Street: The best friend 2. In the Fear Street Sagas #2: The house of whispers (pp. 154). New York, NY: Parachute Press. Strickland, A. (2014). 'Fear Street': R.L. Stine and the return of teen horror. CNN. Retrieved November 5, 2016 from: http://www.cnn.com/2013/11/25/living/young-adult-fear-street-books/. Wattpad. Fill in the fear contest. Retrieved November 5, 2016 from: https://www.wattpad.com/search/fill%20in%20the%20fear%20contest. Witchjedi. (2007). Don't Think about It commercial - Cartoon Network. YouTube. Retrieved November 18, 2016 from: https://www.youtube.com/watch?v=acmByKrV9wk. YouTube. (2016). Fear Street search results. Retrieved November 5, 2016 from: https://www.youtube.com/results?search_query=fear+street.
- 59. All digital content and multimedia courtesy of Facebook, Google Images, MacMillian Publishers, Scholastic Books, Stine’s official sites, Twitter, and Youtube.
Notas del editor
- In 1989, American writer and producer R.L. Stine created the Fear Street series, which became one of the best-selling young adult series since it sold 80 million copies by 2003 (Strickland, 2014). In 1995, he penned the Ghosts of Fear Street series for tween audiences, which featured paranormal adversaries like the Goosebumps series for school-age children (Stine, 1992; Stine, 1995).
- The Fear Street books are a collection of 80 titles within 14 different series themes and take place in the fictional city of Shadyside which feature average teenagers. Various spin-off series were written, including the Fear Street Sagas and Ghosts of Fear Street. The title of the series comes from the name of a fictional street in Shadyside, which was named after the Fear family. Similar to the Goosebumps series, the characters change in each book, although some characters still live on and are mentioned (or show up) multiple times. Some of the previous novel plots are also mentioned in later books, and some characters appear in multiple stories. The plot for the books occur between the late 80's and early 90's, although multiple novels occur within the same chronological year they take place. All books released are also released in the Shadyside chronological timeline it occurs (Makowski, 1998, p. 20-47).
- The Fear family name was originally spelled as Fier, however after being told that the family was cursed and that the letters could be rearranged to spell "fire," Simon Fier changed it to Fear in the 19th century. The curse survived, however, and Simon and his wife, Angelica, brought it with them when they moved to Shadyside sometime after the Civil War. It all started in Puritan times when Benjamin and Matthew Fier had an innocent girl and her mother, Susannah and Martha Goode, burned at the stake for allegedly practicing witchcraft. The father and husband, William Goode, put the curse on the Fiers to avenge their deaths, bringing misery and death to the previously mentioned family. These events are described in the Fear Street main sagas series (Makowski, 1998, p. 20-47; Stine, 1996; Stine "The Betrayal," 1993; Stine "The Secret," 1993; Stine "The Burning," 1993).
- Although a fire allegedly burned the last of the Fears, the series features some surviving Fears and suggests that one of the brothers survived. These events are described in the Fear Street Sagas, a spinoff of the main series (Stine "The Burning," 1993; Goodreads, n.d.).
- The 16 books in this series were published by Simon Pulse and Golden Books from March 1996 to January 1999 (Goodreads, n.d.).
- The 16 books in this series were published by Simon Pulse and Golden Books from March 1996 to January 1999 (Goodreads, n.d.).
- The Raven Woman and Carousel of Fear appeared on advertisements, but were never released. R. L. Stine confirmed via his official Twitter account that neither of these unpublished books were ever written (Stine, 2015).
- A book series continuing from Fear Street Sagas #1 featuring Robin Fear who back in 1935, killed a group of teens by placing a curse on land owned by the Fears to prevent a carnival from being built (Stine "The First Scream," 1996; Stine "The Loudest Scream," 1996; Stine "The Last Scream," 1996).
- In summer 2005, he brought Fear Street back with the three-part Fear Street Nights miniseries about the return of Angelica and Simon Fear. Dana Fear is featured as a character within the series (Stine, 2005).
- The series was again revived in 2014 in novel format with violent adult content to reflect how young adult literature has changed since the 1990’s, when the series was published (Bossman, 2013; Strickland, 2014; Makowski, 1998, p. 43-47; Cart, 1996, p. 141-147).
- Party Games was the first book published in the new hardcover novel format of the series in 2014 and is about a girl named Rachel Martin who is invited to Brandon Fear’s exclusive birthday party at the Fear’s summerhouse on Fear Island. As the party games become more horrific, Rachel fights to survive while one-by-one each of the party guests ends up murdered (Ius, 2014; Stine, 2014). Party Games is a young adult fiction book for teens and adults that is a revival of the classic 1990’s Fear Street series which brings down the reading level for both audiences. Like the 1990’s paperback Fear Street series, Stine’s hardcover Fear Street Novel series follows his original cheap thrills recipe of introducing humor during violent situations, marring teens real-life anxieties through horror by introducing predictable plots with twists, and cliff hanger endings told from the victim’s perspective in middle class subareas on a vast suburban street (Koehler-Pentacoff, 2003, p. 206; Makowski, 1998, p. 20-47; Cart, 1996, p. 145-146). The themes of scary parties and games is not a new theme to Stine, as this theme is featured in ten other Fear Street series books (Bair, 2016). Stine (2014) uses a well-developed and believable plot twist with humorous results that ends with a cliff hanger in Party Games. Despite his fifteen-year absence from the series he continues to make his teenage victims deserve their fate with hilarious results and takes the reader on a journey of fearful surprises. Although readers may become frustrated by the lack of supernatural elements during the string of murders and the plot twist of masked killers bent on revenge, Stine does not disappoint (Kirkus Reviews, 2014).
- The themes of scary parties and games is not a new theme to Stine, as this theme is featured in ten other Fear Street series books (Bair, 2016).
- The themes of scary parties and games is not a new theme to Stine as this theme is featured in 10 other Fear Street books (Bair, 2016).
- Party Games is a novel with product placement as brands are being marketed to teen readers. Rachel Martin the main character mentions her father works as a manager at Walmart. Brandon Fear mentions he likes to play World of War Craft and Grand Theft Auto, and Rachel mentions a UPS truck in the story (Stine, 2014).
- Party Games is a novel with product placement as brands are being marketed to teen readers. Rachel Martin, the main character, drives a white Toyota Camry, Brendon’s friend’s dad owns a Chevrolet dealership, and Amy her friend makes comments about Googling what word geek (Stine, 2014).
- Party Games is a novel with product placement as brands are being marketed to teen readers. Brandon Fear’s party guests mention the television shows Ghost Hunters and Biggest Loser also Rachel’s ex-boyfriend Mac is described as a young Brad Pitt (Stine, 2014).
- In past 1990’s Fear Street books Stine modeled his teenage characters after himself and his teenage son Matthew and his friends (although his son is now grown-up) he seems to continue using this formula for describing his characters clothing and lifestyle choices (Wheeler, 1996, p. 22). Stine seems to be describing his signature style of dressing in black when describing Mac and Brandon Fear, characters who are featured in Party Games (Stine, 2014).
- Party Games received mixed reviews from teen and adult fans of the series. Some complained that the book ripped off the film Party Games other reviewers disliked the lack of supernatural elements while others found the series to be funny and have plot twists. Although reviews were mixed I found that Party Games was a fun, scary, and humorous novel with plot twists and a cliff hanger ending. Stine keeps the story light in tone as Rachel Martin attempts to survive Brandon Fear’s birthday party games on Fear Island. Although the plot is predictable Stine takes the reader on a roller coaster as each of the characters mysteriously dies. Party Games is a longer hardcover novel with more violent content compared to the 1990’s Fear Street series and transposes Stine’s formula of funny horror for teens and adults alike. However, I was annoyed by the mass amounts of advertising of brands within the novel.
- Before digital technologies, the Fear Street series was marketed through cultural commodities such as calendars, print collector editions, posters, diaries, television series, contests, book releases, author visits, and book signings (Stine "Fear Street Calendar," 1997; Stine, 1995; Stine "Fear Street Sagas Collector’s Edition," 1996; Stine "Fear Street Midnight Diary," 1997; Cohen, 2003, p. 33, 62-63; MeetHerbertWest, 2012; Stine "We Need You," 1996; Stine, 2015, p. 115; Parker-Rock, 2005, p. 53, 58). Examples of print interactives from the Fear Family sagas and collector editions of the Fier-Fear family tree published during the 1990s (Stine, 1996; Stine "The Burning," 1993).
- R.L. Stine had calendars with limited edition posters published for the Fear Street series during the 1990s. The Ghost of Fear street calendar featured a special bonus poster map of Shadyside with information on locations mentioned within the book series (Stine, 1995).
- R.L. Stine had calendars with limited edition posters published for the Fear Street series during the 1990s. The Fear street calendar featured a special bonus poster with all the Fear Street book covers published (Stine, 1997).
- Stine (1997) published the Midnight Diary which was a print collectible for teens to play games, share secrets, and write their own stories about Fear Street.
- Outside of Stine’s Goosebumps merchandise no physical merchandise related to Fear Street was release with the exception of print collectibles (Google, 2016).
- Stine takes his background as a television producer, screen writer, and executive editor to create a transmedia storytelling experience through the television pilot the “Ghosts of Fear Street.” The series was like a Goosebumps version of Fear Street but the show never took off after the pilot premiered in 1997. The show featured characters who were related to the Fear family (MeetHerbertWest, 2012).
- Compared to the non-success of Stine’s Ghost’s of Fear Street, Goosebumps, the Haunting Hour and the Nightmare room TV series were successful television programs produced by Stine (Purslow, 2014, p. 24-25; Cohen, 2000, p. 58-64).
- Today, teens have access to digital content that allow them to interact with their favorite books and authors. The Fear Street series is now marketed through the author’s official site, publisher’s site, live book talks, social media, fan fiction, book reviews, book clubs, and forums in conjunction with the traditional methods of Stine marketing of the series (Purslow, 2015, p. 24-27;Stine "Homepage," n.d.; MacMillian, n.d.; Stine "Facebook," n.d.; Stine, "Twitter" n.d.; Goodreads, n.d.; Pinterest, n.d.; YouTube, 2016; Epstein, 2013; International Forum, 2000; Fear Street Book Club, 2015; Bair, 2016; Wattpad, 2014). Unlike the non-success of Ghosts of Fear Street Stine created a participatory website for his highly success television series “The Nightmare Room” which allowed children to read books related to the series, create horror stories, and download a screensaver. Although Stine did not create a participatory website for his other successful television series “The Haunting Hour.” With the popularity of the 1995 “Goosebumps” television show and 2015 film Scholastic developed a Goosebumps participatory site for young fans.
- With the success of Goosebumps the movie it was announced on October 9, 2015, that a film based on Fear Street series was being developed by 20th Century Fox and Chernin Entertainment (Bell, 2015).
- Party Games was marketed through the publisher’s website, which provided links to Stine’s official author and social media sites that provided leaked book cover art and excerpts to excite teens about the book before it was published. Stine’s official sites provides fans the opportunity to get close to the author through submitting questions, finding about live appearances, finding biographical information about Stine, reviewing upcoming news, watching live book talks, playing games, writing fan fiction, and listening or reading short unpublished scary stories written by Stine (MacMillian, n.d.; Stine "Homepage," n.d.; Stine "Facebook," n.d.; Stine, "Twitter" n.d.; Stine "Funhouse," n.d.; Stine "Rainy Night Theatre," n.d.; Cain, 2014).
- MacMillian publishing markets Stine’s books and background on their official and social media sites.
- The novel Party Games is accessed via eBook purchase through Amazon, and Barnes and Noble, and teens can borrow the item through OverDrive (n.d.) within their public library system. Party Games is also available in print and audio book format (Amazon, n.d.; Barnes and Noble, n.d.; Cuyahoga County Public Library, n.d.; Cleveland Public Library, n.d.). The participatory content for the novel can be accessed through the publisher’s site with links to the R.L. Stine official author and social media sites. Young readers can play games, listen to rainy night theatre scary stories, learn about the author, view news, ask questions, and check out Stine’s book shelf on the interactive elements on Stine’s author site (Stine "Homepage," n.d.).
- Young readers can play games, listen to rainy night theatre scary stories, learn about the author, view news, ask questions, and check out Stine’s book shelf on the interactive elements on Stine’s author site. Young readers can escape the haunted mansion like the characters in Party Games attempting to escape Fear Manor (Stine "Funhouse," n.d).
- Teens can enhance their reading experience of Party Games by using the Haunted House of Sound app for more spooky entertainment (Stine, n.d.).
- Stine’s official author and social media sites that provided leaked book cover art and excerpts to excite teens about the book before it was published (Stine "Facebook," 2016; Stine, "Twitter" 2015).
- Stine’s official author and social media sites that provided leaked book cover art and excerpts to excite teens about the book before it was published (Stine "Facebook," 2016; Stine, "Twitter" 2015).
- Changed from Booktalks for marketing books to transmedia Twitter/Social media feeds tell stories. R.L. Stine is a novelist, short story writer, television producer, screenwriter, and executive editor (Bair, 2016).
- Stine uses traditional and digital media to connect with his fan base via personal appearances through book tours and live author talks and interviews (Stine "Facebook," 2016).
- Stine continues to market his books through book release events and author visits (Cohen, 2003, p. 33, 62-63; Stine, 2015, p. 115; Parker-Rock, 2005, p. 53, 58).
- Stine also continues to market his books through book signings (Cohen, 2003, p. 33, 62-63; Stine, 2015, p. 115; Parker-Rock, 2005, p. 53, 58).
- Stine continues to use traditional and new methods of marketing through contests and giveaways on digital sites. Fans repurpose content of the storyworld of Fear Street through fan fiction stories shared online through participatory sites. Stine held a contest for fans to fill in the conclusion of a story around when he published House of Whispers in 1999 and Party Games in 2014 (Stine "We Need You," 1996; Wattpad, 2014).
- Stine continues to use traditional and new methods of marketing through contests and giveaways on digital sites (Mercatfat, 2015; Stine, n.d.).
- Stine continues to use traditional and new methods of marketing through advertising on television and digital sites for his book series (iremember That, 2016; Witchjedi, 2007).
- Goosebumps Alive (2016) is London's newest immersive experience that s currently haunting the dark, abandoned vaults under Waterloo station for a nostalgic adult audience.
- Stine also created theme park attractions at Disney, SeaWorld, and Busch Gardens for his young fans in hopes of marketing his production and storytelling skills to younger audiences. In 1997 he launched the Goosebumps Horrorland Fright Show at Walt Disney World 1998 and in 2004 a 4-D film titled the Haunted Light House at SeaWorld and Busch Gardens (Cohen, 2000, p. 64-65; MK1MonsterOck1989, 2015).
- Stine shares unpublished short stories to his fan base through social media (Cain, 2014; Joerger, 2013).
- Fan’s of the Fear Street series participate through online book clubs and official fan forums which are unofficial or official sites that market the book series (International Forum, 2000; Fear Street Book Club, 2015).
- Fans are now creating repurposing content for their own creative uses and imagination occurs outside the corporate realm (Martens, 2016). Here is a fan made video about Fear Street (Youtube, 2016).
- Fans also create fan art outside the corporate realm. Here are some examples of fan made art for Stine’s Goosebumps and Fear Street series (Pinterest, n.d.).
- Young adult librarians can use Party Games to develop scary themed programming with a scavenger hunt, murder mystery party themed game or escape from the haunted library. Teens can solve riddles to win prizes, watch horror movies like April Fool’s Day, which has a plot similar to that of Party Games, have teens tell scary stories, or create a scary book display. Also, the novel can be used to celebrate Halloween, or the upcoming theatrical release of Fear Street the movie (ALSC, 2012; Bell, 2015; IMBd, n.d.). Librarians can also develop a horror collection with works from other notable authors (Pattee, p. 123-124). By connecting teens through horror-themed programming, fan fiction, participatory content, and transmedia storytelling libraries create a more exciting experience outside the print realm of Fear Street. By knowing what is happening with fanfiction cultures through traditional marketing and digital media, librarians keep themselves current, and this allows them to make passionate connections with teens. Both children and teens find Stine’s book series to be scary, safe, and fun. As Stine quoted in his author appearance at the Cuyahoga Country Public Library tomorrows fans now adults and today’s youth like to be scared.