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Ch02 Developing Marketing Strategies and Plans

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Ch02 Developing Marketing Strategies and Plans

  1. 1. V92 Marketing Management DEVELOPING MARKETING STRATEGIES AND PLANS (Build a PATH to Success and Market Dominance) Angela B. Villegas Ateneo Graduate School of Business Understanding Marketing Management
  2. 2. V92 Marketing Management 1. Includes choosing, providing, and communicating superior value 2. Define the SMART goals or mission for each unit 3. Develop a game plan to achieve long-term objectives Ch2 Developing Marketing Strategies and Plans To deliver customer value at profit… Angela B. Villegas (Specific, Measurable, Attainable, Relevant, Time-Bound)
  3. 3. V92 Marketing Management A. Communicating value B. Creating value C. Providing value D. Choosing value Ch2 Developing Marketing Strategies and Plans Angela B. Villegas Value creation and delivery sequence ends with?
  4. 4. V92 Marketing Management A. Rational B. Specific C. Time-Bound D. Attainable Angela B. Villegas Which of the following is not considered as SMART goals? Ch2 Developing Marketing Strategies and Plans
  5. 5. V92 Marketing Management You can SUCCEED if you do it RIGHT! Make a plan to become the Market Leader Angela B. Villegas Ateneo Graduate School of Business

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