BUS545 FINAL PROJECT | İSTANBUL BİLGİ UNIVERSITY

4. WHO WE ARE?

7. WHY WE ARE ANGRY?

8. I’m a bird with no wings
Of course I’m angry

10. WHAT IS OUR MYSTERY?

12. WHERE WE FLY?

14. MOBILE GAMING 2.0

15. MOBILE GAMING 1.0 MOBILE GAMING 2.0

16. THE RISE OF MOBILE

17. SUCCESS FACTORS

18. FOCUS ON TOUCH
SCREENS

20. SIMPLE YET
ENGAGING CONCEPT

22. RIGHT PRICING
STRATEGY

24. KEEPING THE
POPULARITY ALIVE

27. HIGH PRODUCTION VALUE

29. THE FACTS/STATISTICS

32. ROVIO ENTERTAINMENT REPORTS 2011 FINANCIAL
RESULTS
07.05.2012 | www.rovio.com
Total revenue amounted to $106,3 million driven by strong growth in game
download activity and consumer product sales.

33. Angry Birds Turned Down A $2.25 Billion
Takeout Offer From Zynga

34. Some analysts have speculated that Rovio's market value could be between $6bn
and $9bn

36. ANGRY BIRDS ADDICTION SYNDROME (ABAS)

37. MARKETING
STRATEGY

38. TARGET AUDIENCE

39. Our target audience is
Widespread, not
concrete >:o

40. “Everybody plays it. It’s the one game that my
five-year-old son plays with his grandfather.”
Andrew Stalbow
General Manager of North America/Rovio

41. FAN CONNECTION
& RETENTION

42. Peter Vesterbacka
Mighty Eagle, Chief Marketing Officer
“If you build a great experience for the fans, you will be
successful. But if you are more focused on monetizing and
you know, getting money out of people’s pockets, then that’s
the wrong set of priorities.”

43. “The brand and the fans are @the heart of
everything we do!”
Andrew Stalbow
General Manager of North America

44. The company answers fan mail, responds to Tweets, and takes user
suggestions for levels and new birds seriously.
Let’s be Lovebirds

45. 5 year old creates latest Angry Birds
level

47. MERCHANDIZING
GAMES
MOVIES
TV CARTOONS
COMICS

56. Advertising

58. CELEBRITY
ENDORSEMENT

59. DAVID CAMERON
JUSTIN BIEBER
SALMAN RUSHDIE
PAUL GASCOIGNE
CONAN O'BRIAN
JON HAMM
MAD MEN’S DON DRAPER
KYLIE MINOGUE

60. viral & PR

65. ANGRY BIRDS IN THE
FUTURE & MAIN
CHALLENGES
Rovio Entertainment are preparing IPO for 2013, analysts peg their value at $9 billion!

66. Rovio’s CMO, Vesterbacka, hinted: "When Mario drives a car, it becomes Mario Kart.
When Mario flies to space it's Mario Galaxy. Our birds will do things, and go to
unexpected places.”

68. MAIN CHALLENGES
THE VOLATILITY OF THE GAMING MARKET
VERY LITTLE BARRIERS TO ENTRY IN THE
SMARTPHONE GAME DEVELOPMENT
INDUSTRY

69. PROGNOSIS
Next Disney? Hmmm…

74. ANGRY PRESENTERS
Rana Keskin
Aysel Altundaş
Lerna Lort
Murat Özlü