It is a presentation which covers Wipro company's all round information, it covers not only the HR aspect of HR Functions, Job Description, Job Specialization, Recruitment process and source but also include Sector-Company-Product-Service Information, Business Model canvas also with brief company information. The data is taken from WIPRO Company website and Naukri.com only. Presentation made by Aniket Singh for informative purpose and study of company for in-depth analysis.

1. Human resource
management
Presentation
Submitted by-
-Abhik Parh
-Abhinav Arora
-Aditi Saxena
-Aheli Ghosh
-Aniket Singh
-Anish Achyutkumar Devale

2. Sector and company information
Wipro Limited is an Indian multinational corporation.
It is headquartered in Bangalore, Karnataka, India
Type: Public
Industry: Conglomerate
Founded: 29 December 1945; 73 years
ago
Founder: Mohammed Hashim Premji
Area served: Worldwide
Key people: Rishad Premji (Chairman)
Abidali Neemuchwala(CEO)
Number of employees: 171,425 (2019)
VISION & MISSION OF WIPRO
Vision
Wipro’sVision is focused on attaining leadership in the
areas of business, customer and people.
Business Leadership: Among the top 10 Information
Technology Services companies globally and the No.1
InformationTechnology company in India.
Customer Leadership: The No. 1 choice of customers
through innovative solutions and Six Sigma process.
People Leadership: Among the top 10 most preferred
employers globally by creating an environment of
empowerment, intellectual challenge and wealth sharing.
Brand Leadership: Wipro to be among the 5 most admired
brand in India.
Mission
Wipro’s mission is the quality which they have achieved
through six sigma.

3. Products & Services
Products: Personal care, Health care,
care, Lighting, Furniture
Services: Digital strategy, IT
services, Consulting, Outsourcing,
Managed services

4. Major Divisions Of WIPRO
IT Services: Wipro provides complete range of IT Services to the organization. The range of services extends
from Enterprise Application Services (CRM, ERP, e-procurement and SCM) to e-Business solutions. Wipro’s
enterprise solution serve a host of industries such as Energy and Utilities. Finance, Telecom, Media and
Entertainment.
Technology Infrastructure Services: Wipro’s Technology Infrastructure services (TIS) is the largest Indian IT
infrastructure service provider in terms of revenue, people and customers with more than 200 customers in
US, Europe, Japan and over 650 customers in India.
Product Engineering Solutions: Wipro is the largest independent provider of R&D services in the world. Using
“Extended Engineering” model for leveraging R&D investment and accessing new knowledge and experience
across the globe. People and technical infrastructure. Wipro enable firms to introduce new products rapidly.

5. Consulting Services: Wipro offers services in BusinessConsulting,
Process consulting, Quality Consulting andTechnology Consulting.
Business Process Outsourcing: Wipro provides business
process outsourcing services in areas Finance & Accounting.
Procurement, HR Services. Loyalty Services and Knowledge
Services. In 2002,Wipro acquiring Spectramind and became one
of the largest BPO service players.

6. Customer Segments
-Aerospace.
-Automotive.
-Banking.
-Communication service provider.
-Consumer goods.
-Energy.
-Engineering & Construction.
-Government.
-Healthcare.
-Hitech
-Insurance
-Manufacturing.
-Media
-Medical Devices
-Natural Resources
-Pharmaceutical and life sciences.
-Professional services.
-Retail
-Security and Capital Market.
-Networking equipment provider.
-Transportation
-Utilities.
Customer Relationship
-Outsourcing
-IT Specialization.
-Know how.
-Sustainability.
-Consultancy services.
-Superior expertise and capabilities.
-High brand loyalty
Value Proposition
-When company Outsource work wipro is
on the insourcing end.
-Deep technology expertise.
-Comprehensive portfolio of services and
vertically aligned business model.
-Wipro helps customer to do business
better by leveraging industry experience.
Key Resources
-170000+ Workforce, Serving clients in
175+ cities across 6 continents.
-Worldclass Infrastructure.
-25000+ Patents.
-55+ dedicated emerging technologies
“Center Of Excellence”.
-Awards and Recognition.
-Platform and Storage.
-Networking Solutions.
-Enterprise Information Security.
-Software Products (Including
databases and operating systems.)
Channels
-Account manager.
-Outsourced Team.(B2B)
-Offices.(B2C)
-Websites, Social Media (Online
channel)
-Newsrooms, Wipro TV (Media
Channel)
Key Activities
-IT Services and IT Products.
-Digital Strategy Advisory.
-Customer Centric Designing
-Technology and IT Consultancy.
-Custom Application Design
Development.
-Re-engineering and Maintenance.
-System Integration.
-Package Implementation.
-Analytics Services.
-R&D and Software and Hardware
Development.
Key Partners
-Shareholders
-Holding (Western India
Product Limited, Wipro
consumer care, Wipro
Infrastructure Engineering,
Wipro GE Medical services).
-Distribution
-Vendors
-Technology Alliances (SAP,
Microsoft, RedHat)
Cost Structure
-Employees
-Facilities
-IT Cost
-Licensing cost
-Marketing cost
Revenue Structure
-Contract fees
-Consultancy Services.
Business
Model
Canvas

7. Functions of HR in WIPRO
HR have an enormous task keeping pace with the all the changes and ensuring that the
right people are available to the Organization at the right time, It changes the
composition of the workforce that force not only influence the appointment of staff, but
also the methods of selection, training, compensation and motivation. It becomes very
critical when Organizations merge, plants are relocated, and activities are scaled down
due to financial problems,.
The basic purpose of having a manpower plan is to have accurate estimate of required manpower with
matching skills requirement. The main objectives are:
-Forecast manpower requirements.
-Cope with changes – environment, economic, organizational.
-Use existing manpower productively.
-Promote employees in a systematic way.

8. Human resources planning is an important component of securing future operations. For sustainability, plans must be
made to ensure that adequate resources are available and trained for all levels of an organization. HR plans must be
made for short term, mid term and long term with respective targets.This require developing specialized succession
plans for identifying and grooming potential future leaders.The leading candidates must receive management,
leadership and all relevant knowledge and skills training. Plans should also be created to leverage the knowledge of
those leaving today’s leadership roles so that future leaders are fully informed. Securing future policing operations
requires careful planning and a clear implementation strategy.

9. Job Description & Job Specifications for
marketing manager
Company Name- Wipro Status- Permanent
JobTitle- Marketing Manager Experience- 8-12Years.
Salary- 15-20 Lakhs. Industry: IT Software, Software Services
Educational Qualification:- Students with 60% marks in 10th and 12th and not less than 50% in graduation are
eligible.
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing Role: Direct Marketing Manager
Key Skills: Collateral Development, Integrated Marketing, Marketing Automation, Content Marketing, Media
Planning, Media Strategy, Brand Marketing, Communication Advertising, Sales enablement, Stock management,
Basic IT Skills, Knowledge of current trends in the market.
Key Responsibility: BuildGo-To-Market (GTM) strategies and programs
Lead generation & nurture through digital marketing
Responsible for demand generation, pipe-line creation and customer satisfaction
Should have undertaken digital, campaign , events management, social media strategy & influencer activities for
the growth of HR solutions in the market,
Develop brand messaging and differentiated positioning in the marketplace
Lead content marketing for developing client-facing & sales enablement assets (presentation, brochure, video,
webpage, blog, case study), Campaign Management, Digital and Social Media Strategy and Execution.

10. 1. Market your company as a talent destination
For instance- in tourism marketing, people market what makes their culture special.
Companies need a way to differentiate themselves to potential team members and speaks directly to
ideal candidates
Earning a reputation for the great culture you build -- for example, through social media, traditional
outlets and sites.
2. Know your ideal candidate persona
A good recruitment marketing manager strategy depends on your understanding of your candidates for
any given job.
3. Use the job listing to magnetize candidates
Even in a candidate-driven market, job listings are a critical element of your recruitment marketing
strategy.
4. Use the right tools to cultivate your talent supply
those with in-demand skills(marketing graduates mainly) can afford to be extremely selective about
which opportunities they pursue.
Recruitment sourcing strategy & selection process for
Marketing manager

11. Preliminary Interview
• This interview helps weed out the large number of applicants. The interview is short and at times conducted
the phone to rule out the non-serious applicants and those who lack the important qualifications. The human
resource manager conducts the preliminary interview on a one-on-one basis or at times with the help of other
human resource personnel.
Employment Interview
• The employment interview is for those applicants who make it to the shortlist after the preliminary interview.
• It is an opportunity for the candidate to meet physically with the interview panel. In this meeting, the panel
clarifies any information given by the candidate.
• The interviewer gets to observe the candidate’s body language, get a clearer picture of the candidate’s true
credentials and judge the candidate's honesty.
• In the interview, the candidate gets to display confidence and communication skills, which are important for
marketing manager.
Reference and Background Analysis
• A background check is necessary to verify that each candidate’s past records are clean. The check helps
malicious applicants who could pose a risk to the company or to other employees.
• Information given by former employers or schools gives a clearer image of the applicant’s character. This
information comes in handy in selecting a marketing manager, as he will represent your company in
services or products.
Physical Examination
A physical examination for the finalist helps ascertain his mental, physical and psychological capabilities. The
examination must be limited to tests on abilities strictly related to the position of a marketing manager.

12. Marketing Manager interview questions
Operational and Situational questions
• What metrics would you use to understand why a campaign failed? How would you use those findings to inform
your next campaign?
• What social media channels would you choose to increase our brand awareness?
• If senior executives (or the Marketing Director) don’t approve of your new campaign idea, how would you
persuade them to get onboard?
• We are launching a new product in [X] months. What offline marketing activities would you pursue to boost the
product’s success?
Role-specific questions
• Are you familiar with SEO best practices? What are some common SEO mistakes in digital content production?
• How do you structure a marketing budget?
• What marketing software (e.g. CRM) do you use? What other productivity tools do you use, and why?
• What is your experience with paid advertising, like PPC or sponsored content campaigns?
• Have you used performance appraisal methods? Which is the most effective and why?
• Who do you think is our biggest competitor? What differentiates our companies?
• Describe your experience with mobile marketing.

13. Behavioral questions
• Tell us something about yourself. Describe a time when you worked with a team to create a campaign on a
budget. What did you have to prioritize?
• Describe a time when you gave constructive feedback to a team member. How do you deliver negative
• What’s the most effective campaign you’ve run so far? What made it successful? What was your role in the
campaign?
• Describe an integrated marketing campaign you recently worked on. What channels did you use and why?
• Have you ever faced a conflict of interest on a team project? If so, how did you handle it?