Portfolio business

UNIVERSIDAD TÉCNICA DE AMBATO
FACULTAD DE CIENCIAS HUMANAS Y DE LA
EDUCACIÓN
CARRERA DE IDIOMAS
MODALIDAD PRESENCIAL
PORTFOLIO
“BUSINESS”
Fourth Semester “A”
Student´s name: Ana Belén Acurio Armas
Professor´s name: Lic. Mg. Edgar Encalada Trujillo
AMBATO – ECUADOR
October 2015 – March 2016

EDUCACIÓN
CARRERA DE IDIOMAS
MISIÓN Y VISIÓN
MISIÓN (MISION STATEMENT)
Formar profesionales líderes competentes, con visión humanista y
pensamiento crítico a través de la Docencia, la Investigación y la
Vinculación, que apliquen, promuevan y difundan el conocimiento
respondiendo a las necesidades del país.
VISIÓN (VISION STATEMENT)
La Carrera deIdiomas dela Facultad deCiencias Humanas y dela Educación
de la Universidad Técnica de Ambato por sus niveles de excelencia se
constituirá como uncentro deformación superior con liderazgo y proyección
nacional e internacional.

FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÓN
CARRRA DE IDIOMAS
Perfil del egresado
Al concluir la Carrera de Idiomas los estudiantes demostrarán haber adquirido y
desarrollado las siguientes competencias, capacidades, habilidades, destrezas y
desempeños como resultados de su formación profesional:
1. Usa el idioma inglés a un nivel B2 del Common European Framework.
2. Maneja competentemente los métodos y estrategias metodológicas para la enseñanza
del idioma inglés según las exigencias del Teaching Knowledge Test (TKT)
3. Diseña programas o cursos específicos y sus respectivos materiales didácticos.
4. Elabora materiales didácticos mediante la utilización de NTIC´s.
5. Transforma el contexto educativo a tráves de la práctica de valores.
6. Genera escenarios de aprendizaje significativos dando lugar a la investigación
participativa, el aprendizaje basado en problemas y el trabajo en equipo.
7. Maneja leyes y reglamentos de Educación Ecuatoriana.
8. Aplica técnicas de valoración de los aprendizajes, así como también de su propio
desempeño docente.
9. Manejo de los aspectos sociales, intelectuales y psicológicos de los estudiantes para
promover el aprendizaje.
La Carrera de Idiomas adopta como instrumentos de evaluación interno del perfil de
ingreso dos simulaciones de exámenes con estándares internacionales. Siendo así,
Teaching Knowledge Test (TKT) test de acreditación internacional para la enseñanza del
inglés y Test of English as a Foreign Language (TOEFL) para la competencia.

CURRICULUM VITAE
Name: Ana Belén Acurio Armas
ID: 18043933-4.
Civil status: Single.
Email: anibelen7@hotmail.com.
Date of birth: on February 7th.
Place of birth: Latacunga.
Nationality: Ecuadorian.
Address: Eloy Alfaro y Lizardo Ruiz.
Telephone number: 0987357374
Education.
“ELOY ALFARO ” and “EUGENIA MERA”SCHOOL. Ambato
I started my studies in “Eloy Alfaro” School, I studied one year there. Then, I studied
in “Eugenia Mera” School. I get good grades and finished my primary studies there.
“HISPANO AMERICA” HIGH SCHOOL. Ambato
Graduated with good grades in accounting in 2011.
Professional Experience.
Printing Megagraf. Ambato
Worked making books and magazines for six months in 2013.
Giving private classes of English, especially in grammar.
Skills & Interests.
Computer: Power Point and Microsoft Word.
Language: English
Hobbies: Play basketball, swim and read.

FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÒN
CARRERA DE IDIOMAS
SÍLABO
BUSINESS “EMPRENDIMIENTO”
Octubre 2015 – Marzo 2016
EDGAR ENCALADA TRUJILLO
Magister en Lingüística Aplicada a la Educación Bilingüe Español – Inglés
Licenciado en Ciencias de la Educación especialidad Inglés
AMBATO - ECUADOR
2015

I. GENERAL INFORMATION
Subject
Business (Emprendimiento)
Program
Carrera de idiomas
Code: FCHE/I/MP/2129/06/06 Prerequisites: NONE
Study Modality: Presencial
Subject Code
Curricular Organization Unit:
Profesional
Credits: 3
Level:
Fourth
Corequisites:
Subject Code
1. Language
Teaching
Strategies
FCHE/I/MP/2129/06/05
Hours per Week
Class Hours:
3
Theoretical:1 Practical:2
Tutoring Student
Hours:
On Campus:1 Virtual:
TOTAL LEARNING HOURS :
WEEK HOURS:3
HOURS DURING THE SEMESTER
NUMBER OF SEMESTER HOURS: (16 weeks x 3 hours) = 48 hours
INTERDEPENDENT HOURS: 56 hours
ACADEMIC TUTORING: 16 hours
TOTAL HOURS: 48+56+16 = 120 hours (3 credits)
II. PROFESSOR'S TEACHING PROFILE
Professor's name: Encalada Trujillo Edgar Guadia
Academic degree: Magister en Lingüística Aplicada a la Enseñanza Bilingüe Español -
Ingles
Knowledge area:
Broad field 01 Education
Narrow field 011 Education
Detailed field 0114 Teacher training with subject specialization
Bachelor's degree: Licenciado en Ciencias de la Educación especialidad Inglés
Knowledge area:
Broad field 01 Education
Narrow field 011 Education
Detailed field 0114 Teacher training with subject specialization
Professional experience: 15 years
Teaching experience: 18 years
Program Academic area: Pedagogical and Psycholinguistics Competence
Professsor's schedule (practical application and learning experimentation) :
Wednesday from 10:00 to 12:00

Friday from 9:00 to 10:00
Professor's schedule (Academic tutoring):
Tuesday and Thursday from 13:00 to 14:00
Phone numbers: 032 800 435 - 0996575373
E-mail: encalada.edgar@yahoo.com
III. COURSE DESCRIPTION AND OBJECTIVES
Purpose
Use English in an oral and written way to communicate efficiently in a business context
according to the requirements of a global world.
Course Description:
Business communication involves constant flow of information as a fundamental part of
any organizations. It involves number of people. Communication here plays a very
important role in process of directing and controlling the people in the organization.
Immediate feedback can be obtained and misunderstandings if any can be avoided.
So, the aim is to develop learners’ confidence and fluency in some basic areas of business;
as well as improving communication techniques and developing and consolidating the
target language in this context. Besides, students will be able to recognize some technical
vocabulary within the business context, apply rules of socialization with people from
different cultures; analyze rules of communication through technological resources. Also
they will prepare simulated telephone support and assess business projects. This syllabus
contributes to the development of the Communicative Competence in correspondence to
the Council Common European Framework level B2.
Course General Objective:
To communicate in English using the language skills of reading, listening, speaking and writing
in the business world.
Course Specific Objectives :
1. Recognize some technical vocabulary for communication within the business context
2. Apply rules of socialization with people of different cultures in order to interact in the
business world.
3. Analyze rules of communication through technological resources for business issues
4. Prepare simulated telephone support in different commercial aspects
5. Assess business projects for entrepreneurships

IV. COURSE STUDY PROGRAM
Curricular Units
U.1 Recognize some technical vocabulary for communication within the business context
Thematic Units
Class Hours Tutoring
Hours
Independent hours
including research and
community service
Assessment tools
Theoretical Practical
1.1 Some business terms 1 3 Tasks
1.2 Cross cultural understanding 1 2 1 3 Scoring scales
1.3 Welcome visitors 1 2 1 3 Questionnaires
1.4 Small talks: keeping the conversation going 1 2 1 3 Mind maps
Written tasks
Summative tests
Digital tasks in Excell
SUBTOTAL HOURS 4 6 3 12 TOTAL HOURS 25
Learning outcome:Present a conversation about keeping the conversation going during small talks based on the corresponding units of the book
Learning Methodologies: Collaborative Learning; Project based learning, Study case,problem based learning
Educational Strategies: Simulations; Conferences; Mind maps creation
Didactic Resources: Slides, markers, projector, audiovisual aids, internet

U.2 Apply rules of socialization with people of different cultures in order to interact in the business world.
Thematic Units
Class Hours
Hours of
Tutoríng
Independent study
including research and
relationship with the
society
Mechanisms and assessment
toolsTheoretical Practical
2.1 Cross cultural understanding 1 1 1 3 Tasks
2.2 Inviting, and accepting or declining. 1 1 1 Scoring scales
2.3 Eating out with visitors 1 1 1 3 Questionnaires
2.4 Cross cultural understanding 1 1 1 Mind maps
2.5 Inviting, and accepting or declining. 1 1 2 Written tasks
Summative tests
Tasks
Scoring scales
Questionnaires
Unit Learning outcome: Write and present scripts about ways to invite visitors to have a social time based on what was covered in class.
Learning Methodologies: Collaborative Learning; Project based learning, Study case, problem based learning

U.3 Analyze rules of communication through technological resources for business issues
Thematic Units
Class Hours
Hours of
Tutoring
Independent study including
research and relationship
with the society
3.1 Preparing to make telephone calls. 1 2 1 2 Tasks
3.2 Receiving calls. 1 1 1 Scoring scales
3.3 Asking for and giving repetition 1 1 1 2 Questionnaires
3.4 The secretarial barrier 1 1 1 3 Mind maps
3.5 Sample Business Letter 1 1 1 3 Written tasks
Summative tests
Tasks
Scoring scales
Unit Learning outcome: Participate in role plays about receiving phone calls and a Business letter based on the contents of the textbook.

U.4 Prepare simulated telephone support in different commercial aspects
Thematic Units
Class Hours
Hours of
Tutoring
with the society
4.1 Cross-cultural communication on the telephone(1) 1 1 2 Tasks
4.2 Setting up appointments 1 1 1 Scoring scales
4.3 Changing appointments 1 1 3 Questionnaires
4.4 Ending a call 1 1 1 Mind maps
4.5 Cross-cultural communication on the telephone (2)- 1 3 Written tasks
4.6 Problem solving on the telephone 1 1 2 Summative tests
4.7 Complaints 1 1 Digital tasks in Excell
Tasks
Scoring scales
SUBTOTAL HOURS
5 6 4 10 TOTAL HOURS 25
Unit Learning outcome: Design and present a short role play about using the telephone based on the dialogues covered in class

U.5 Assess business projects for entrepreneurships
Thematic Units
Class Hours
Hours of
Tutoring
with the society
5.1 The structure of decision making meetings 1 Tasks
5.2 Starting and asking for opinion 1 2 Scoring scales
5.3 Interrupting and handling interruptions 1 1 1 2 Questionnaires
5.4 The structure of decision making 1 Mind maps
5.5 Stating and asking for opinion 1 1 Written tasks
5.6 Interrupting and handling interruptions 1 2 Summative tests
5.7 Asking for and giving clarification 1 Digital tasks in Excell
5.8 Delaying decisions 1 1 2 Tasks
5.9 Ending the negotiation 1 Scoring scales
SUBTOTAL HOURS
5 5 3 8 TOTAL HOURS 21
Unit Learning outcome: Create a project according to an enterprise trying to sell a product based on the suggestions given in class. Interdisciplinary project

V. NORMATIVE STANDARDS EVALUATION
Specific Objectives Diagnostic
Evaluation
Formative
Evaluation
Summative
Evaluation
1. Recognize some technical vocabulary for communication within the business context
Techniques and
instruments:
Teacher observation
Questionnaire
Oral test
Oral presentations
Rubrics for Oral
presentation
Questionnaire
2. Apply rules of socialization with people of different cultures in order to interact in the
business world.
Techniques and
instruments:
Questionnaire
Oral participation
Observation
Questionnaire
Written activity
Presentation
Oral and written
quizzes
3. Analyze rules of communication through technological resources for business issues
Techniques and
instruments:
Oral test
PORTFOLIOS
Oral presentations
Oral and written
quizzes and tests.
Oral presentations.
Rubric for oral
presentations
Questionnaire
4. Prepare simulated telephone support in different commercial aspects
Techniques and
instruments:
Teacher observation. Oral and written
quizzes and tests.
Portfolios.
Rubric for mid-
term oral
presentations
5. Assess business projects
Techniques and
instruments:
Teacher
observation.
Oral presentations.
Portfolios.
Learning logs.
Oral and written
quizz
Rubric for final oral
presentations

VI. BIBLIOGRAPHY
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER
EDITORIAL
CITY/COUNTRY NUMBEROF
PAGES
Sweeney, S. 2004 Communicating in
business
2nd
Edition
Cambridge
University
Press
England, Essex 320
CODE/ DATABASE LOCATION:
Código de Biblioteca 659=20)
(Inventario: 08011)
COMMENTARY:
This is a short course for business English students which will be familiarized
with the business world
NUMBEROF
ISSUES
PRINTED: X
DIGITAL:
1
VIRTUAL: X
URL: http://assets.cambridge.org/97805215/49127/sample/9780521549127ws.pdf
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER EDITORIAL
CITY/COUNTRY
NUMBEROF
PAGES
Heisterberg,R. 2014 Creating Business Agility:
How Convergence of
Cloud,Social,Mobile,
Video, and Big Data
EnablesCompetitive
Advantage.
Editorial
Wiley
387
CODE/ DATABASE LOCATION: COMMENTARY:
The book describes the agility that comes from collaborative commerce, and
provides key decision makers the implementation roadmap they need to build a
successful business ecosystem.
NUMBEROF
ISSUESPRINTED:
DIGITAL: X
VIRTUAL:
 URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10925541&adv.x=1&p00=hb1&f00=lccn&p00_upper=hj9999

AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER
EDITORIAL
PAGES
Esteban, J. L. 2014 Vive tu sueño, emprende. Editorial UOC,
S.L., 2014
249
CODE/ DATABASE LOCATION:  COMMENTARY:
It is necessary to keep on struggling constantly in order to achieve our goals,
this text gives you a series of strategies to get your dreams.
NUMBEROF
ISSUESPRINTED:
DIGITAL: X
VIRTUAL:
URL: http://site.ebrary.com/lib/utasp/docDetail.action?docID=10902828&p00=emprendimiento
ADDITIONAL BIBLIOGRAPHY
AUTHOR (S)
ISSUED
YEAR
BOOK TITLE
EDITION
NUMBER
EDITORIAL
PAGES
Frey, R 2012 Successful Proposal
Strategies forSmall
Businesses:Using
Knowledge Management
to Win Government,
Private-Sector,and
International Contracts
6th Edition Editorial
Artech House
Chicago, Illinois 723
CODE/ DATA BASE: COMMENTARY:
This guide maps and details every stage of the contractor proposal response
lifecycle and shows readers how to produce proposals which maximize their
company's strengths and respond fully to client criteria.
NUMBEROF
ISSUESPRINTED:
DIGITAL: X
VIRTUAL:
 URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10583833&p00=enterpreneurship

VII. SYLLABUS APPROVAL
Date prepared: September 21st, 2015
Lic. Edgar Encalada Trujillo. Mg.
SUBJECT PROFESSOR
Date of approval: September 23rd, 2015
Lic. Marbella Escalante. Mg. Mg. Verónica Chicaiza Redin PhD.
Area Coordinator Program Coordinator
Syllabus Evaluator Syllabus Validator
Dr. Marcelo Núñez Mg.
Faculty Sub-Dean
Approval

EDUCACIÓN
CARRERA DE IDIOMAS
PORTFOLIO
“BUSINESS”
EVIDENCE OF ELEMENT 1
Recognize some technical vocabulary for communication within
the business context.
Learning outcome: Present a conversation about keeping the
conversation going during small talks based on the corresponding
units of the book.
Evidences of Element 1

EDUCACIÓN
CARRERA DE IDIOMAS
PORTFOLIO
“BUSINESS”
Apply rules of socialization with people of different cultures in
order to interact in the business world.
Learning outcome: Write and present scripts about ways to invite
visitors to have a social time based on what was covered in class.

EDUCACIÒN
CARRERA DE IDIOMAS
BUSINESS “EMPRENDIMIENTO”
Unit learning outcome: Write a script about ways to invite
visitors to have a social time based on what was covered in class.
Teacher: Mg. Edgar Encalada Trujillo
Names: Anita Belén Acurio
Lissette Chango
Level: 4th “A”
October 2015 – March 2016
AMBATO - ECUADOR

The story is about a foreign visitor who has an importan business meeting. Also he would
like to visit Ecuador and try Ecuadorian food .First, he has a conversation with the tour guide
and the secretary. After that, he has a meeting with the company’s President and he declines
and accepts to go out to have a dinner.
Marcus:Welcome visitors to Ecuador. My name is Marcus. I’m going to be your tour guide.
First, we are going to land in Quito. It is the capital of Ecuador. Second, we are going to have
a meeting with the President of the company.
Secretary :Welcome visitors to Ecuador. My name is Emily. I’m going to be your assistant
during your visit. If you have some questions please ask me. Enjoy your travel.
Yoshi: Hello, my name is Yoshi I’m from Fuchu in Japan. I’ve got a tour to visit a lot of
excellent companies located in Ecuador. Sorry I’m a little early because in my country people
have the custom to arrive on time, it’s rude arrive late.
Secretary: Pleased to meet you Yoshi.
Yoshi: It’s my pleasure.
Marcus: How was your trip?
Yoshi: It was wonderful, thank you, but I am feel tired. The weather was perfect to travel.
Marcus: Did you have a good flight?
Yoshi: Yes I had a good flight, but at the beginning of the flight I was so scared because is
the first time I travel by plane. Also the flight attendance was very kind, she helped me a lot.
Marcus: How long are you staying in Ecuador?
Yoshi: I plan to stay in Ecuador around one month in order to perform some important
business that I have with different companies.
Marcus: I hope you like Ecuador because we have a lot of touristic places to visit, traditional
food to taste and exotic animals to observe. I have an important question for you. Is your
hotel room comfortable?
Yoshi: Mmm. Yes it’s comfortable. My room has TV cable, a king size bed and an air
conditioner, but I have a problem with the food that causes me stomachache. Also, I couldn’t
found chopstick to eat some rice.

Marcus: I have known Japanese people that have different custom than Ecuadorian about
food. Japanese prefer to eat boiled vegetables and meat. We prefer fried food. About the
chopstick it’s difficult to found. I think you can find it in Chinese restaurants.
Marcus: Is this your first visit to Ecuador?
Yoshi: Yes, I have never been in Ecuador. I heard Ecuador is good exporter of bananas.
Marcus: Yes the information it’s correct. Ecuador exports the best bananas to different
countries like U.S.A, Mexico, Canada, etc.
Do you need anything else?
Yoshi: Right now! I need chopsticks to eat, please. Could you buy this for me?
Marcus: Oh …. If I found I would buy.
THE DAY AT THE MEETING WITH THE PRESIDENT OF THE COMPANY
President: Good morning Mr. Yoshi. It’s a pleasure to have you as a guest.
Yoshi: It’s my pleasure visit your country. Yesterday, I arrived very early however the tour
guide and the secretary were very polite and friendly.
President: What time it is! Oh no, it’s time to start the meeting.
Yoshi: It’s confusing. I don’t know what time it is because my watch has the Japanese time.
In Japan, it's already night.
AFTER THE MEETING
President: Have you ever tried Ecuadorian food?
Yoshi: No yet but I have heard Ecuadorian food is very good. I would like to try “ceviche”.
President: Ceviche! It’s the most delicious dish. It contains a lot of seafood. I know a good
restaurant to eat seafood. Do you like go out with me to eat ceviche?
Yoshi: That would be nice, but unfortunately I have an appointment at 12:00 o’clock. Also,
I have some work to do.
President: I understood. I’d like to invite you to have dinner this evening. Do you think is
that a good idea?
Yoshi: I’d like that would be very nice thank you for the invitation. I prefer to eat seafood.
President: That sounds great. See you at 20:00 o’clock at the hotel reception.
Yoshi: Ok, it sounds perfect. See you later.

EDUCACIÓN
CARRERA DE IDIOMAS
PORTFOLIO
“BUSINESS”
Analyze rules of communication through technological resources for
business issues.
Learning outcome: Participate in role plays about receiving phone
calls and a Business letter based on the contents of the textbook.

EDUCACIÓN
CARRERA DE IDIOMAS
PORTFOLIO
“BUSINESS”
Prepare simulated telephone support in different commercial aspects.
Learning outcome: Design and present a short role play about using
the telephone based on the dialogues covered in class.

EDUCACIÓN
CARRERA DE IDIOMAS
PORTFOLIO
“BUSINESS”
Assess business projects for entrepreneurships.
Learning outcome: Create a project according to an enterprise trying
to sell a product based on the suggestions given in class.
Interdisciplinary project.

BUSINESS PLAN

BUSINESS PLAN OF “CHAMELEON” JACKET
To create a business plan will be part of our successful with our product,
Chameleon. It helps us with marketing to promote the product. We will
motivate people to buy our product which is very useful for everyone.
EXECUTIVE SUMMARY
The company sells smart clothing and apparel, such as casual and active to
wear, head gear, work-out gear, leather coats, and baseball jackets to an
international market consisting of individuals of all ages, from all walks of
life.
“Chameleon is the brainchild of A. Acurio and L. Chango, founders of the
company. While selling tee shirts and sweat shirts bearing the group's
name, logo, and slogan.
The company contributes to the world's obligation for the protection of the
environment, contributes to the economic strength of society, and functions
as a good corporate citizen on a local, regional, national, and global basis.
MISSION
Chameleon is a smart clothing and apparel business with principal offices
located in Ambato-Ecuador. The company sells smart clothing and apparel,
such as casual and active wear, head gear, work-out gear, leather coats, and
baseball jackets to an international market consisting of individuals of all
ages, from all walks of life.
The company's first responsibility is to the men, women, and children who
use its products. As a customer oriented business, Chameleon recognizes
that customer satisfaction is the key to success and strives to deliver the
highest quality customer service and superior products.

OBJECTIVES
 Securing start-up funding and subsequent funding through a
combination of investment and debt strategies.
 Establishing marketing and sales initiatives to expand the company's
clothing line and capture 10% of the branded urban apparel industry.
 Reinvesting corporate profits for market share growth in the
international apparel industry.
KEYS TO SUCCESS
To establish itself as a global leader, the company must display
extraordinary competence and intelligent foresight. To ensure the success
of the company, management will:
1.-Become the industry leader in the branded urban apparel industry.
2.-Build a brand as American Eagle as Aeropostale or Hollister.
3.-Offer clothing suitable for sizes from toddler to 5XL.
4.-Establish and commit to "best practices" in all significant business
processes, including ethical production practices (no child labor), through
extensive training programs, tools, measurement, and sophisticated self-
assessment reporting systems.
5.-Create, nurture, and enhance customer relationships through problem
and opportunity awareness, assessment of desired goals and results, and
through routines and communications that constantly reinforce target
relationships.
COMPANY SUMMARY
Chameleon, established as a Limited Liability Corporation, is a start-up
clothing and apparel business with principal offices located in Ambato,
Ecuador.
Chameleon ' roots can be traced back to 1994, when Miss. Casanova
founded the company.

Miss. Casanova conceived the idea of carrying this marketing strategy one
step further by developing an entire clothing line around the concept of
"harmony." After brief negotiations was mutually agreed that since Miss.
Casanova was the creative.
COMPANY OWNERSHIP
CHAMELEON is a privately held corporation that is solely owned by its
founder, Miss. Casanova the company was incorporated as a limited liability
corporation.
COMPANY LOCATIONS AND FACILITIES
CHAMELEON is currently operating as a home-based business located in
Ambato once the company acquires start-up funding, CHAMELEON
headquarters will be moved to a facility capable of accommodating both
administrative activities as well as apparel warehousing/inventory and
production. We have located three suitable sites in Ambato, and will enter
lease negotiations once start-up funding is confirmed.
MARKET SEGMENTATION
Market Analysis (Pie)
Men
Women
Boys
Girls
Infants and toddlers

This portrays which is the category who buy and wear more our product.
PRODUCTS

CHAMELEON offers a full collection of apparel that is classy. This apparel
line includes casual and active wear, headgear, workout gear, leather coats.
Clothing sizes range from toddler to 5XL.
Chameleon will start out by adding logos and branding, using our team of
designers. It can be used in every moment to do whatever activity we want.
Product Description
Chameleon Jackets (100% Cotton and silk)
Men's, Small to 5XL: $50.00
Women's, Small to 5XL: $40.00
Chameleon Pants (100% Cotton and silk)
Men's/Women's: $40.00
PRODUCT DESCRIPTION
Chameleon is water defender. Thin, light, and warm our Chameleon jacket
keeps rain and wind out. A sleek silhouette ensures you look slim even when
bundle up, and an attached storage pouch keeps it convenient. Folds up
small for easy carrying. The body is insulated with aluminum film for added
warmth and features a sleek, slender cut. A versatile down jacket that is
great in the rain. You can find it in a lot of colors. So light you forget you
have brought it. So warm you’re glad that you did.
TECHNOLOGY
As in other industries, technological advances, globalization, and changing
business practices are affecting the apparel industry. One significant
change is the increased emphasis on quick response to customer demand.
This ability is vital in an industry that sells its products in an ever-changing,
fashion-conscious market. Quick response capability links apparel
producers more closely to related firms in the textile and retail sectors of the
economy. Aided by communications technology, such as electronic data
interchange, point of sale terminals, and bar codes, information is

instantaneously communicated to and received from firms in these
industries.
Other technologies affecting the apparel industry include computerized
equipment and material transport systems. Computers and computer-
controlled equipment aid in many functions, such as design, marking, and
cutting. Overhead conveyor systems transport material between sewing
machine operators and between processes. Despite these changes, however,
the apparel industry - especially its sewing function - has remained
significantly less automated than many other manufacturing industries.
FINANCIAL RISKS AND CONTINGENCIES
As with any start-up business, CHAMELEON is subject to certain risks, both
known and unknown, including changes to general economic conditions,
changes in the level of consumer spending on or preferences in apparel, the
company's ability to successfully implement various new supply chain and
merchandising systems in a timely and cost effective manner, unseasonable
weather trends, and greater than planned operating expenses.
STRATEGY AND IMPLEMENTATION SUMMARY
The company has developed a strategy that will ensure the long-term growth
and success of CHAMELEON in the apparel industry. This strategy will
continue to evolve and initially includes:
 Focusing on target markets and aggressively marketing the full-range
apparel collection as an alternative to existing clothing lines.
 Differentiating the company's products through exclusiveness and
brand awareness, thereby fulfilling the promise of Chameleon.
 Developing partnerships with both industry leaders and competitors.
In this manner, the company can neutralize its competitors by
treating them as allies.

 Building a relationship-oriented business that fosters long-term
seller/customer relationships, not "single-transaction" deals.
FINANCIAL PLAN
Chameleon' Financial Plan has the potential of providing expansion of the
business, paving the way for new investments or loans, or changing the way
in which the company conducts business.
Financial projections are based upon sales volume at the levels detailed in
the sales forecast and represent, to the best of management's knowledge
and belief, the company's expected assets, liabilities, capital, revenues, and
expenses. Furthermore, these projections reflect management's judgment
of the expected conditions and the company's expected course of action,
given the financial assumptions.
CONCLUSION
Chameleon's competition in the apparel industry is widely varied. Direct
competitors are other established brand manufacturers, such as Tommy
Hilfiger, Inc.; The Gap, Inc.; Abercrombie & Fitch; the Jones Apparel Group,
Inc.; Polo Ralph Lauren Corp.; Liz Claiborne, Inc.; and Nautica Enterprises,
Inc.
In such a climate, the best investment opportunities will be awarded to
companies that have the ingenuity and creativity to meet the customers'
demands for fashion in an industry driven by economic conditions,
demographic trends, and pricing.
Chameleon has the potential to become a highly regarded resource in local,
regional, national, and international markets. Due to the company's
aggressive marketing strategy, establishment of the company as a "unique"
entity in its industry, careful development of its products coupled with
strategic partnerships with some of the industry's retail clothing outlets, and

the company's profitable revenue model, Chameleon has the potential to
provide lucrative returns to potential investors.
For Chameleon to achieve status as an industry leader, it must secure initial
capital. This capital will be used for start-up costs, to establish a reputable
storefront, and to further develop the business, business infrastructure,
internal systems, product development, and extensive marketing and
geographic positioning. Providing that the company is able to acquire its
funding requirements, Chameleon should be able to achieve operational
success for many years to come.

FINAL ESSAY
There are a lot of people of different countries that want to learn English very well
because it is necessary to know another language. Some of them consider English is difficult
to learn, especially when they have to communicate with others. They don’t have confidence
in themselves when they speak, mainly when we have to talk with foreigners because we
don´t know their culture or customs. Many people want to learn English for different personal
goals such as: traveling, teaching, getting a good job, making business, etc. In this case, I
learnt several thing about “Business” which is really important as future professional. I will
have the opportunity to work in business and to know more about this environment.
In some cases people know a lot of grammar, vocabulary and writing, but when they
have to communicate they don’t have a lot of knowledge of business and they don’t know
how important it is. It helps to understand how to manage a company and to make business
national and international. Personally, I didn´t know how important Business is because I
thought this career is just for teaching, but I was wrong. For that reason, I consider this
module, “Business” is helpful. People who are studying a new language know that to have
knowledge of business because it is a way to communicate effectively.
All these elements were a big contribution for me and they will be the same way for
people who decide to learn more about English. It will help all people who are not foreigners.
About Ecuador, English is our second language and I as students and futures teachers have
to know all these elements and information, and practice a lot.
In conclusion, Business is very essential. After that, I learnt it; I could use a foreign
language (English) adequately. With all the things that I learnt I will be able to make business
in a correct way. Business helped me to increase my level of knowledge and I could
understand and know more vocabulary, expressions, and how is the environment of business.
Also, I could use a pedagogical approach that is just as meaningful to a student as well as an
English teacher.

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