A successful one week campaign for a social discovery app through a Facebook photo contest engaging women in the TG of 25-35.

1. #ReThinkDesi
A Case Study on
an Image led Social
Media campaign

2. CAMPAIGN OBJECTIVE
For the client being a fashion discovery
app, the main objective was to help
increase the brand awareness, targeting
Indian urban women
This particular campaign aimed at
reaching the target audience by
engaging them in a contest and thus
ensuring brand-user dialogue
The main objective of campaign was to
promote brand’s products. This was
ensured through tracking and including
the website link in the contest

3. CONCEPTULIZATION AND
EXECUTION
For the contest,the theme revolved around #ReThinkDesi;wherein Women’s web asked
readers/participants to send in theirphoto entries wearinga fusion Indian wear
The images sent were shared in a separate Facebookalbum
Announcement and promotions were made on the Women’s Web Facebook,
Emailers,Newsletters and interactiveside bar on site thus engaging readers
Promotion ofthe Facebook Photo Contest was done via Facebook call outs with a
reach of 25,000 each
Contest was also promoted on Twitter via chat (20 - 30 tweets)

4. Snapshot of Campaign Promotion
Post campaign engagement
Tweets and Posts on Social
Media
Exclusiveemailer
Side Bar Promo
Slot
Facebook Album

5. First Prize Second Prize Third Prize
Winners
Reach
1,00,000on
social media
Impressions
70,000 on site
500+ Direct
Clicks to brand
and GROWING
RESULTS

6. Summary
• Women’s Web launched and successfully executed the campaign
• The campaign succeeded as it appealed to the lifestyle and interests
of the brand’s target market
• Fusion wear concept was accepted by the readers very well. The
brand saw participation soaring as the days went by. Hence the
objective was met
• This promotional contest encouraged the brand-user dialogue, which
further helped increase brand awareness

7. Interested in knowing more about what we can offer as an
online media company!
Visit – http://www.womensweb.in/