This document provides an overview of digital marketing from Easy Digi Academy. It outlines the scope of digital marketing including roles like digital marketing manager. It explains the importance of digital marketing through affordability and tracking. Key areas of digital marketing are listed as social media marketing, search engine optimization, and email marketing. Traditional marketing is compared to digital marketing. The scope of digital marketing in India is discussed in relation to increased internet usage. Finally, the document outlines basic and advanced courses offered by Easy Digi Academy on topics such as search engine optimization, social media marketing, and Google ads.
2. Scope of Digital Marketing
Digital Marketing Manager
Content Marketing Manager
Inbound Marketing Manager
Social Media Marketing
Search Engine Marketer
Website Analytics
3. The Importance of Digital Marketing:
Top Reasons You Need It
Affordability
Hyper-Personalized
Mobile Friendly
Flexibility
Expansion
Multimedia
Interactivity
Tracking
Influencer Engagement
4. WHAT ARE THE AREAS OF DIGITAL MARKETING?
SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
EMAIL MARKETING
RETARGETING AND REMARKETING
5. Traditional Marketing vs Digital Marketing
Traditional Marketing
Harder to target audience
Less information
High price for advertisement
Biased news or opinions
Take a long time to get fresh news
Digital Marketing
Wide range of sources
Low cost
Measurable online marketing
High rate customer engagement
High conversion rate
Communicating with more people
6. Scope of Digital Marketing India
According to google there are
about 391.2 million people of India
uses internet(as per year 2020
February) and it is constantly
increasing with the emergence of
Jio ,IDEA , Airtel and other
networking companies.
With the emergence of this
companies the population in digital
world has increased drastically and
many do business in it.
And after the Covid-19 pandemic
the number business shifts to
online and it is constantly
happening so we can say that the
future of Digital Marketing in India
is very bright.
7. Easy Digi Academy:
Digital Marketing courses
Basic
Introduction to Digital Marketing
Search Engine Optimization
Social Media Marketing
Conversion Tracking
E-mail Marketing
Become a Freelance
Google Ads
Google Tag Manager
Content Marketing
Advanced
Graphic Designing
Affiliate Marketing
Hotstar Advertisement
Google Ads Editor
Art of Pitching and Budgeting
Video Editing
Clint oriented Strategy
Quora Advertisement