2. THE BIRTH OF APPLE
Steve JOBS and his friend Steve WOZNİAK interest in
technology and provided entry into a half day work to
Hawlett Packard company in 1972.During this period, began
to work on computers, home made duo complemented each
other in commercial terms.
3. Both Jobs and Wozniak, statements made in subsequent
years, the way Apple's organization they are a binary
attribute complement each other very well. According to
them, their knowledge of computers and the extraordinary
ability Wozniak, Jobs and marketing skills, combined with
his interest in Apple computers led to the establishment.
4. In 1976, Apple's third founder Ron Wayne, taking them
with the Apple company, established the Jobs family
garage in the house. In the first computers, using capital
provided by the efforts of Steve Wozniak established the
Apple I was with the MOS 6502 processor.
5. 1976 - APPLE I
Where it all began. It took a Palo Alto man with a flair for
showmanship and a curious love of turtlenecks (and
bowties) to convince his garage dwelling, technologically
gifted friend with a love of facial hair to take the simple
computer that he was building for personal use and
distribute it to the "masses." Unlike other computers of
the day, which came in kits and required an engineering
degree to assemble, the 200 original Apples shipped as
complete circuit boards (although users still had to add
their own cases, keyboards, and monitors kinda like a Mac
mini, actually).
6. Sure, the specs of the Apple I seem humorous today 1MHz
processor (even back then they were "thinking
differently" and eschewed the popular Intel chip of the
day), 4KB RAM (expandable to 32KB), 1KB of video
memory, and a maximum resolution of 40 x 24 characters
but the $666.66 price tag of the machine was vital in
crafting the company's philosophy: providing consumers
with the easiest PC on the market to use and maintain (and
also to look at, if not to afford).
7.
8. 1977 - APPLE II
While the Apple I may have been a great toy for computer
hobbyists, the Apple II was something entirely different:
it was the first successful mass-market personal
computer. First released in 1977 with just 12K of ROM and
a maximum 6 color screen resolution of 280 x 192, the
Apple II took the computing world by storm. The computer
remained a mainstay of Apple's product line even after the
first Macs were released; the last version, the gs, was
released in 1986, and looked a lot like the first Mac II
(which was released the following year by then, Apple had
also developed a Mac like GUI for the earlier computer)
9. With its bundled software, relatively affordable storage via
cassettes and floppies, the original II and its offspring
became popular with corporate users and students alike
(you'll still find some of them deployed in schools around the
country). 1981, when IBM launched first PC, Apple was the
undisputed leader of the PC market, with an income of about
$300 million, all fueled by the II. A few years, of course,
IBM (and, more importantly, cloners such as Compaq)
dominated the market, and the within II became known mainly
as a tool for students. But the II proved that there could be
a mass market for computers, and helped spur the entire
computer revolution of the 1980s.
10.
11. 1980 - APPLE III
Espite its commercial failure, the Apple III (or III, if you
like) which was the first model designed after Apple's
incorporation represented a number of significant
advances in the personal computing industry at the time.
Like the members of the II series before it, the 1.83MHz
III and its successor the III were mass-produced MOS
processor based computer , monitor , keyboard packages
with color video, audio support, and integrated BASIC.
12. Where the similarities end, though, as the III, with its
$3,500 base price, was targeted specifically at business
users and thus sported such niceties as the Sophisticated
Operating System, built-in floppy drive, 256KB of RAM, and
dedicated numeric keypad. Even with these innovative
features and Apple II emulation, hardware problems with the
III (which were addressed, but too late) along with the
perceived "lack of software" that has dogged Apple
throughout its history, doomed the III series to a paltry sell
of 65,000 and eventual abandonment in 1985.
13.
14. 1983 - LISA
Yes, we've included the Lisa in our "bad" category. But
that doesn't make it a bad computer. On the contrary, the
Lisa incorporated features that were unique at the time:
an optional hard drive, a document-based graphical user
interface, multitasking, bundled office suite, and consumer
upgradeable innards. It was a groundbreaking computer,
far more advanced computer than the original Macintosh.
However, with an initial price tag of about $10,000 (that's
almost $20K in today's dollars), the Lisa was doomed from
the start.
15. Even slashing the price and rebranding the "Macintosh XL"
didn't help; so, Lisa ends up on the "bad" list. But if it had
been positioned differently in the market and had not to
contend with competition from the Mac, it could have
easily topped the "good" list, and we could all be running
LisaDraw, LisaWrite (and presumably LisaWeb and
LisaTunes) on our iLisas and Lisa minis right now.
16.
17. 1984 - MACINTOSH
The original Mac, hyped in the classic "1984" commercial
and formally introduced by a bow-tied Steve Jobs at
Apple's 1984 shareholders' meeting (where the computer
quipped about how glad it was to be taken out of Steve's
bag), really did change the world of personal computing.
Though GUI-based computers had been available earlier
(including on Apple's own Lisa), the first Mac brought the
concept to the masses.
18. And while the original Mac was underpowered (no hard
drive, just 128K RAM) and overpriced ($2,500), it was
cheaper than competing GUI-driven computers (uh, that
would be Apple's Lisa, again) and more intuitive and user-
friendly than most other PCs, which were still using MS-
DOS. Though the Mac never garnered a level of market
share comparable to DOS (and later Windows) based
computers, its influence on the industry was indelible.
19.
20. 1989 - MACINTOSH SE/30
While the original Mac may have been underpowered but
inspired, the SE/30 showed that the platform had staying
power. The first compact Mac based on Motorola's 68030
processor, the SE/30 was also capable of using up to
32MB of RAM, compared to just 4MB in its predecessor,
the SE. Introduced in 1989, the SE/30 essentially marked
the high point for the original Mac form factor.
21. Future models based loosely on this design, including the
Classic and Classic II, used the same processor (but at
16MHz), but were less expandable than the SE/30. Which
is why it's no surprise the SE/30 became a popular server
platform, and was common in data centers throughout the
1990s (in fact, the image above shows an SE/30 currently
in use as a web server we're not including a link, since we
don't want to bring it down)
22.
23. 1989 - MACINTOSH PORTABLE
Apple's first attempt at a portable computer may not have
been quite as bulky as early suitcase sized Compaqs and
Osbornes, but by the time it came out, those hulking
behemoths had already been replaced by boxes closer in
appearance to modern laptops. Into this market, Apple
launched a 16 pound, non backlit monster.
24. Although Apple initially claimed that the machine's active
matrix display meant it didn't need a backlight, the
company later relented and added one. But by then it was
too little, too late, and the machine was mothballed in
1991, as Apple prepared its first real laptop, the battery-
powered, 5 pound, backlit, affordable (after a price cut)
PowerBook 100.
25.
26. 1991 - POWERBOOK 100
The PowerBook 100 gets its spot on our "good" list for
being Apple's first real laptop and for being a lightweight,
well designed computer as well. But it almost didn't make
it. When it was first introduced in 1991, the PowerBook
100 sold for $2,500 far too much for a machine with a 16
MHz processor, 2MB RAM and a 20MB hard drive
27. Price cuts the following year brought it to just $1,000
(though an external floppy drive was another $250). The
PB100 proved that Apple could make a decent portable
when they subcontracted out the design work to Sony's
portable computing team, anyway and began a line that
would continue until this year, when Apple began
dismantling the brand in favor of the MacBook (Pro).
28.
29. 1993 - MESSAGEPAD AND NEWTON
OS
While we're sure that several of you will take offense to the
Message Pad series being categorized as "bad," we'd argue
that the problematic OS, bulky design, relatively high price
point, and difficulty in syncing with a PC rightfully resigned
Apple's devices and others powered by the Newton OS to
market failure. That's not to say that the Message Pads or
the OS lacked good features or weren't ahead of their time;
to the contrary, many staples of the modern PDA such as
upgrade slots, flash storage for data integrity, data sharing
among PIM applications, and rotating screen orientation were
standard on the platform.
30. Unfortunately, even regular hardware and OS upgrades,
which added more storage, speed, better screens,
handwriting recognition could not overcome the perceived
lack of value that the original Message Pad ($700), 100
series ($500 to $600), 2000 series ($800 to $1000) or
even the QWERTY sporting, clamshell eMate ($800),
offered. While Apple stopped production of the hardware
and support of the software in 1998 after Jobs 2.0 axed
it, there is still a fervent community of developers who
continue to write drivers, software, and emulators, who
will likely keep the Newton alive indefinitely.
31.
32. 1994 – QUICK TAKE
Before the iPod was even a glimmer in Apple's eye, the
company made another push into mainstream consumer
electronics that, although ahead of its time, helped create
the framework that allowed the digital photography
market to flourish. The first Apple camera, the Quick
Take 100 (which was built by Kodak), hit stores in 1994
with a VGA resolution, 1MB of internal flash memory, and
JPEG, TIFF, and BMP support and of course, only worked
with Macintosh computers.
33. Apple later released a Windows-compatible version of the
camera called the 150, and gave the brand its last hurrah
after only three years in the form of the media card-
friendly Quick Take 200 built by Fuji (anyone remember
the 5v card). Ultimately, Kodak and fellow quick take
manufacturer Fuji went on to create their own successful
digital camera businesses, and Apple stayed out of the
CCD game until the 2003 introduction of the iSight.
34.
35. 1998 - IMAC
When the iMac debuted in May of 1998, Apple wasn't
doing so hot. They'd churned through their third CEO Gil
Amelio since Jobs had been ousted in 1985, but recently
acquired Stevie's next Computer, and sat him down once
more at the head of the Apple table. With Jobs back in
the driver's seat it came time to clean house, and those
beige box Power Macs and Performance needed a radical
counterpoint. Enter the Jonathan Iveled Bondi blue
Internet Mac, the iMac a return to Apple allinone basics.
36. No floppy, no weird plugs, no nothing. Just some simple
lines, some USB ports, and a low price (for an Apple,
anyway) that sold an unreal amount of units well enough to
lift them out of their financial funk and put them back on
their way to shareholder happiness.
37.
38. 2000 - APPLE FLAT PANELS
Like many of Apple's products, their displays weren't the
first of their kind on the market, nor were they
particularly affordable during their initial run. But the
devices really came of age as Apple launched the first
mass-market widescreen LCD head to consumers in July of
2000. They'd already marketed their own line of flat
screens for years, but your average user was still quite
fresh to the idea of a 1600 x 1024 LCD monitor when they
loosed the 22-inch Cinema Display on the world for
$3,999.
39. We'd like to think it unofficially ushered in the age of
widescreen flat panel monitors, actually. Of course the
Apple Display Connector didn't take hold and proved
itself something of a gadfly standard for years to come
but the impact of the first 22 incher was as clear as the
acrylic CRTs were dead, alright, and we've never looked
back.
40.
41. 2001 - FLOWER POWER IMAC
There was nothing technically wrong with the "Flower
Power" iMac. The computer had plenty of power for a little
bit of Movie enjoyment, and the "SE" version even
included a CD burner for enjoying Apple's new iTunes
music player. Unfortunately, the computer was subject to
one of the most hideous case designs of all time, thanks to
special techniques developed by Apple that allowed them
to apparently imprint drug-induced patterns onto molded
plastic.
42. We all know Jobs and the early Apple crew were hippies
perhaps the idea for the Flower Power came to him in an
acid flashback but to make matters worse, it was
accompanied by the almost equally atrocious "Blue
Dalmatian," and plain Jane blue iMac in the low end. All
three were quickly replaced by the much classier "Indigo"
and "Snow" iMacs, leaving Flower Power and Blue Dalmatian
forever relegated to enjoyable Mac-centric cartoons and
the desks of a few hippies who thought the color schemes
were the best thing since "Freebird."
43.
44. 2001 - POWERBOOK G4
The PowerBook, in its many, many incarnations, had been a
laptop trendsetter since its inception. One of the first
consumer laptops available with 802.11b ever heard of it?
even through the Sculley and Spindler years it managed to
be Apple's competitive edge targeted at businessmen and
stylish consumers alike. Which is why Jobs had something
to prove when taking his first real stab at revamping their
flagship portable line.
45. What we wound up with was the first consumer widescreen
laptop, a device unique for being thinner and lighter than
almost any full-size consumer laptop of its day,
constructed from exotic Titanium, featuring standard
WiFi, and a slot-loading DVD. Sure the paint coating on the
Titanium tended to rub off exposing the coppery-looking
metal beneath, the hinges were prone to snapping, and the
top of the line 500MHz / 256MB / 20GB model would set
you back $3,499, but the brand was firmly cemented in
the minds of consumers, and thin was officially in.
46.
47. 2001 - IPOD
Besides the Walkman, one's hard pressed to think of a
consumer electronics brand that's had such an impact on
consumers' lives, lifestyles, media, and the way use and
understand content. Love it or hate it, whether or not you
use an iPod, have ever owned one, or were rabidly obsessed
with the Rio PMP300 (which came out three years prior)
like we were, the iPod line from its then overpriced $400
5GB player in 2001 to its still overpriced $400 60GB
player now has captured the wallets and the imaginations
of gadget lovers the world over, and set the tone for a
new century of consumer electronics.
48. With over a billion songs sold on the iTunes Music Store
for playback on the 42 million iPods alive and kicking in the
world in the last five years, it's pretty easy to see that
this may be the definitive device for an entire generation.
49.
50. 2006 – MAC BOOK PRO
In 2005 Jobs announced, to many an Apple users' chagrin,
that they'd be transitioning their entire line of products
to Intel's x86 processors. There were uproarious
outbursts: consumers cried foul for yet another Apple
platform change, and analysts and stockholders bemoaned
expected lost sales due to the Osbourne Effect. But Apple
finished their first Intel based portable ahead of their
expected schedule, and by the time the PowerBook had
reached the end of the line in late 2005, its successor, the
Mac Book Pro was announced.
51. Make no mistake about it, the PowerBook paved the way
for elegant portable computing, and the MacBook, for what
it's worth, more or less rode on its coattails. Besides
losing 0.1-inch around the waist and FireWire 800, and
gaining iSight, an Apple Remote sensor, Front Row, and, of
course, Intel's new Core Duo processor, the MacBook Pro
is essentially identical to its late predecessor.
52. The real difference between the PowerBook and the Mac
Book Pro was less evident than subtly tweaked aesthetics
or spec bumps; despite years of hemming and hawing about
the superiority of the G4 chip over its x86 counterparts,
the Intel-based Mac Book Pro handily outperformed all
previous Apple portables, and signaled yet another new
beginning for the company (along with the Intel iMac and
Intel Mac mini, of course).
53.
54. 2007-IPHONE
The iPhone is a line of smartphones designed and
marketed by Apple Inc. The first iPhone was unveiled by
Steve Jobs, then CEO of Apple, on January 9, 2007,and
released on June 29, 2007. The 5th generation iPhone, the
iPhone 4S, was announced on October 4, 2011, and
released 10 days later.
55. An iPhone can function as a video camera (video recording
was not a standard feature until the iPhone 3GS was
released), a camera phone, a portable media player, and an
Internet client with email and web browsing capabilities,
can send texts and receive visual voicemail, and has both
Wi-Fi and 3G connectivity. The user interface is built
around the device's multi touch screen, including a virtual
keyboard rather than a physical one.
56.
57. 2010-IPAD
The iPad is a line of tablet computers designed and marketed
by Apple Inc., primarily as a platform for audio-visual media
including books, periodicals, movies, music, games, apps and
web content. Its size and weight fall between those of
contemporary smartphones and laptop computers. The iPad
runs on iOS, the same operating system used on Apple's iPod
Touch and iPhone, and can run its own applications as well as
iPhone applications. Without modification, the iPad will only
run programs approved by Apple and distributed via the Apple
App Store (with the exception of programs that run inside
the iPad's web browser).
58. Like iPhone and iPod Touch, the iPad is controlled by a
multitouch display a departure from most previous tablet
computers, which used a pressure-triggered stylus as well
as a virtual onscreen keyboard in lieu of a physical
keyboard. iPad is sold in Wi-Fi and cellular models. The Wi-
Fi connection is used to access local area networks and the
Internet. Cellular models have a 3G or LTE wireless
network interface which can connect to HSPA or EV-DO
data networks in addition to Wi-Fi. Since the release of
iOS 5, the device does not need to be managed and synced
by iTunes running on a personal computer via USB cable.