Marketing plan for new android app

2. EduCare

4. Executive summary

5. • Gives preparation tips and
provides every short detail related
to every career option..
• It acknowledges you with every
different career options with
details.
• EduCare has a special section
where there are regular updates
for various competitive exams
and the headlines of the day are
also displayed.

6. Aims to solve all your career related problems
and provide you with everything at one
single platform.
It further inspires through daily success and
hardwork quotes

8. •The app detects your location and shows a list of all the
coaching centers associated with the career option you
choose.
•It also provides you with career advice and will solve all
of your query.
•EduCare also shows the list of colleges all over the
world for the career option you chose and displays
everything according to its rank.
•It also gives free tips and ways for self study
•EduCare illustrates stories highlighting their struggle of
famous people successful in that stream

10. Company Overview
Strong
Consumer
Demand
Customer
relationship
management
practices
Diverse
content and
reliable
sources

11. Potential Customers
School Students
college students
young professionals
others

13. The Career Planning Process
A Three Step Process
Assess
Yourself
Explore
Career
Options
Set
Career
Goals

16. 3.GOALS
• 10 lakh downloads within the
first five years
• Monthly revenue $1000
• Market share value of more than
$100
• Expand into all the south Asian
Countries

17. • Cut throat competition in the
market as a lot of apps are
gaining popularity in the
market.
• Threat of new entrants as there
are no barrier in the market.
• Competitors can try to increase
their market share.

18. The
viral
Loop
SEE
INSTALL
DESIRE
TO
SHARE
SHARE

19. P
r
i
c
e
 A free version is available
at Google Play Store
 Premium version has a
price of $1
 10 templates $1.5
 Subscription to Weekly
Magazine for $2

21. Public Relations
Press Kit Outreach Preview or event
Cross Channel Promotion
Social Media Email Landing Pages
App Store Optimization
Keyword Research Description Competitor Research
Tracking Tool Setup:
Facebook Specific Ad Network Analytics tools

24. Situation
Analysis
• What is
going on?
Market
Goals
• What do we
want to
achieve?
Marketing
Strategy
• How can we
get there?
Budget
and Plans
• What will it
cost? What’s
the timing?
Metrics
and Adjust
• How are we
doing? What
needs to
change?
5 Steps Marketing Plan:

28.  When more than one paid app
downloaded, discount is provided
 If logged in and shared on social media
like Facebook , extra benefits will be
provided
 Incentives to rate and like the app

32. A marketing team with sub groups
focusing on communication channels,
distributors & suppliers, along with
sales force team

33. COLLABORATORS
OPERATIONS
(COMPANY)
DISTRIBUTORS
USER
INFRASTRUCTURE

34. PROPER FORMULATION AND IMPLEMENTATION
• A good marketing strategy could be sabotaged by poor implementation thus, strengthening
its R&D department is a must
• Should gather latest technological intelligence
• Should aim for higher customer satisfaction
• Would lead to positive feedback word of mouth and customer expansion

37. SUBMITTED BY:
ANMOL GUPTA