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Social Media And Your Winery.Final.8.18.09

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SOCIAL MEDIA & YOUR WINERY: 3 EASY STEPS (+ ONE MORE)
First…. a caveat ,[object Object],[object Object]
Questions to consider: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media is how people engage, participate, and share online the experiences they leave behind. It is fundamentally changing the way we communicate.
Power of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media applied to marketing can… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First things first: What makes us special? ,[object Object],[object Object],[object Object],[object Object],[object Object],This will lead to that the talking points social media conversations.
Steps ,[object Object],[object Object],[object Object],[object Object],WEBSITE/ BRAND
Step 1: Create a Presence ,[object Object],[object Object],[object Object]
Why Facebook? ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/88526923@N00/2114874155 /
Leverage FB multimedia ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/7son75/2573812829/
Twitter identity
Why Flick’r?
Presence on Flick’r ,[object Object],[object Object],[object Object],[object Object],[object Object]
Flick’r Tools Key words in tags, “join our group,” badge
Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Listen then Engage. ,[object Object],[object Object],[object Object],[object Object],[object Object]
from winelibrary.com Invite friends and cross promote at every opportunity: tasting room, wine club, tours, events, website, blog, etc.
Step 3 – Influence the “Influentials” ,[object Object],[object Object],[object Object],[object Object],Adapted from Malcolm Gladwell, The Tipping Point
Step 4 – Measure and Adapt ,[object Object],[object Object],[object Object],[object Object],[object Object]
"People may not remember exactly what you did, or what you said, but they will always remember how you made them feel."       —Unknown

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Social Media And Your Winery.Final.8.18.09

  • 1. SOCIAL MEDIA & YOUR WINERY: 3 EASY STEPS (+ ONE MORE)
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  • 4. Social media is how people engage, participate, and share online the experiences they leave behind. It is fundamentally changing the way we communicate.
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  • 18. Flick’r Tools Key words in tags, “join our group,” badge
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  • 22. from winelibrary.com Invite friends and cross promote at every opportunity: tasting room, wine club, tours, events, website, blog, etc.
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  • 25. "People may not remember exactly what you did, or what you said, but they will always remember how you made them feel."       —Unknown

Notas del editor

  1. How does social media marketing fit with goals of organization? Who are the current customers? Who are the potential customers? What has worked and not worked in the past? The players – who does what? Where can I be helpful while learning the ropes? HOW DOES SOCIAL MEDIA MARKETING CONVERT TO SALES
  2. REPLACE PHOTO
  3. stumbledupon