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Fundraising and foundations (c) ann rosenfield mba cfre 2014
1.
2. Asking the right question
“Wood Green created a Foundation. Why?
What was Wood Green trying to achieve?
How have they spent the $'s they've raised?”
Can I replicate this success?
(c) Ann Rosenfield MBA, CFRE 2014
5. Why hiring someone is
not the fix-all solution
• Median salary in Ontario for fundraising is over $70,000
• 27% of leaders of charities raising under $1M are happy
with their development director’s performance. Only
36% happy at the 1-5M range
• 25% of Executive Directors fired their last fundraiser
• 50% of fundraisers are planning to leave their jobs
• 40% are considering leaving the profession
• Median vacancy duration for fundraiser for charities who
raise under $1M/year – 12months
• Only 18% Board members appropriately engaged in
fundraising in charities under $1M (only 37% in high
performing over 10M)
• 73,916 charities in Canada
(c) Ann Rosenfield MBA, CFRE 2014
6. % Canadian who give to local social service
40
35
30
25
% Canadian who
give to local social
service
20
15
10
5
0
Civics
Boomers
(c) Ann Rosenfield MBA, CFRE 2014
Gen X
Gen Y
14. What do you need?
• A clear, achievable 3-5 fundraising plan
• A plan for educating and engaging the Board and
the Executive Director in Fundraising
• Donor database
• Sufficient internal capacity
• Fundraising education (including bursaries) are
available from the Association of Fundraising
Professionals (AFP), Greater Toronto Chapter
• http://www.afptoronto.org/
(c) Ann Rosenfield MBA, CFRE 2014
Notas del editor
Why Fundraising is not just shaking the money tree
The real question is “can I replicate this success?”
How do you get to Carnegie hall? Practice
Why do I care about a culture of philanthropy?
Forming a Foundation will not solve these problemshttp://www.compasspoint.org/sites/default/files/images/UnderDeveloped_CompassPoint_HaasJrFund_January%202013.pdf
Notice the trend line % of Canadian donors who view local social service as a giving priority + Majority of Canadians do no plan to increase their giving in 2014Hjc new media
Putting a spotlight on homelessness – this may increase interest in affordable housing
How do you get there? – Create a culture of philanthropy
Executive Director LOVES asking for giftsExecutive Director skilled at securing major giftsExecutive Director has previous experience in fundraisingExecutive Director maintains a strong relationship with Development DirectorDevelopment Director has strong control over fundraising goalshttp://www.compasspoint.org/sites/default/files/images/UnderDeveloped_CompassPoint_HaasJrFund_January%202013.pdf