1. Influence techniques of
Scrum Master: how to build
the team without a power
Anna Obukhova,
Agile Coach
Topconf Tallinn 2013

2. Who the Scrum Master is?
Facilitator
Coach
Mentor
Observer
Inspirer
Assistant
From Alexey Krivitsky’s book
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3. Powerless Leader = Leader
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4. Why we need influence?
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5. Safety Instruction
 Influence techniques are not good or bad,


they are
neutral, it only matters how and why you are using them
Influence does not equal manipulation
Protection from unwanted influence – consciousness:
you should see techniques that may affect you
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6. Monkey Sits on the Crocodile
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7. Social Animal
 Rank
 Primativity
 Vitality
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8. Should we bother to raise the rank?
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9. What influences vitality?
 Level of energy
 Level of fatigue
 Ability to concentrate
 How the time is perceived
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10. 2 influence instruments
 Using the principles of organism
 Using information
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11. Influence the social animal
 Social confirmation
 Old and new
 Involvement
 Consistency
 Written agreements
 Weak Link
 Who owns the room
 Gain or loss
 Reaction to problems
 Laugh
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12. Social Confirmation
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13. Old and new
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14. Involvement
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15. Consistency
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16. Written agreements
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17. Weak Link
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18. Who owns the room
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19. Gain or loss
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20. Reaction to problems
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21. Laugh
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22. Don’t contradict yourself
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23. Influence through information
 Stages of new knowledge application
 Is he ready to change
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24. Knowledge>Ability>Skill>Habit
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25. 5 stages of change
 I’m Ok as is
 Possibly
 Soon
 Starting
 Continue
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26. Influence is your real job
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27. Anna.Obukhova@luxoft.com
Anna.Obukhova@mail.ru
LinkedIn: Anna Obukhova
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28. More to read
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