"Anthemic Audio Advertising" at Mumbrella's Audioland 2023

1. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
ANTHEMIC AUDIO
ADVERTISING
27 . 04 . 2023
27 . 04 . 2023

2. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

3. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Australia’s longest running independent
advertising agency

4. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Creative catalysts for a flourishing world
PURPOSE
PURPOSE

5. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

6. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

7. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
A story of tragic stats, stubborn persistence
and wonderful people

8. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Some time in late 2018

9. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Every day in Australia, an average of 6 men take
their own life.
Beyond Blue

10. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
WHY?

11. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
75% of all suicides in Australia are male.
But only 25% of people reaching out for help with
mental health problems are male.

12. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
How can we get more men to reach out
for help when they’re struggling?

13. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Why aren’t they reaching out for help?

14. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

15. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

16. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

17. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

18. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
How to break the mould and rewrite the
traditional dictates of masculinity?

19. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
How do we get men to engage with a subject that
they are so inherently uncomfortable with?

20. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
MUSIC

21. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

22. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

23. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

24. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

25. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

26. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
“What took you so long?”

27. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
10% inspiration
90% perspiration

28. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

29. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
FRIGHTENING FACTS

30. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

31. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
An ad agency, their muso mates and a song
September 2019

32. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
“We love it, but…”

33. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Until one morning during Sydney’s first lockdown

34. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Audio Production Lead
Lead

35. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Audio Production Lead
Lead Social Purpose Partner

36. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Audio Production Lead
Lead Social Purpose Partner
Charity Partner

37. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Audio Production Lead
Lead
Production Partner
Social Purpose Partner
Charity Partner

38. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Audio Production Lead
Lead
Production Partner
Social Purpose Partner
Charity Partner Research Partner

39. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Audio Production Lead
Lead
Production Partner
Social Purpose Partner
Media Partner
Charity Partner Research Partner

40. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Audio Production Lead
Lead
Production Partner
Social Purpose Partner
Media Partner Production Partner
Charity Partner Research Partner

41. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
The Real Men’s Choir

42. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Mr Dallas Woods

43. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
“I’ve been guilty of a fake smile, yeah I’m feeling fine -
life of the party but inside I don’t feel alive.
Telling all of my closest that it’s all good, I’m gonna be alright,
cos to let them know I’m a broken soul
that honestly is my kryptonite.
My ego he evil, manipulate me with lies
that real men are unbreakable, that real men don’t cry.
But real men get help and real men do cry,
I wish I had that convo with my brothers in the sky. RIP.”
Dallas Woods 2021

44. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
In May 2021 at Marrickville Town Hall

45. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

46. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
Launched with full radio-ad-break execution

47. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
+140 Million Reach
Across earned and paid media

51. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
51.03% of men who viewed the film increased their
intentions to seek help
In an academic study conducted by the University of Melbourne’s Centre for Mental Health

52. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
40,000+ men have reached out for help
from boysdocry.com.au

53. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

54. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023

55. THE
HALLWAY
2021
©
THE
HALLWAY
2023
©
THE
HALLWAY
2023
AFFECTIVE IDEAS
SINCE ALWAYS
82 Harris Street, Pyrmont
Sydney NSW 2009
L20, 15 William Street,
Melbourne VIC 3000
+61 422 713035 Jules@thehallway.com.au