2. How to Rock in Local
Google Search Results
2
1. Intro to local SEO
2. G+ business page
3. List your business
4. References on 3rd party websites and blogs
5. Reviews and ratings
3. Why is Local SEO Important?
3
Local search substitutes yellow
pages
43% of total Google searches are
local
50% of mobile queries have local
intent
15-20% of all searches are mobile
• Prediction: in 2015 mobile
search will surpass desktop
search
4. On a Desktop
4
Google tries to
understand
the intent
Google knows where
you are according to
your computer’s IP
address
6. When is Local SEO Relevant?
6
You have a business name
You have a local phone number matching your city’s
location
You have a dedicated physical business address
You are doing face-to-face business with your
customers
COMPETITIVE ADVANTAGE WHEN DONE RIGHT
7. Attributes of Local SEO
7
NAP
• Name
• Address
• Phone Number
• (Website)
1) Categorization
2) Listings
3) Reviews & Ratings
Consistency
13. Google+ Local Business Page
13
Open a Google plus local business page
Use proper category associations
Physical Address in city of search
• Business name
• Address
• Phone number (including local area code)
• Website
18. Enforcing Geo Indicators
18
• Link on your G+ local page to
your website
• Use full address as used on
G+ and on your
website
• Include in your SEO <title> tag
the geo location
20. Listings
20
Listings are the key component of the
ranking algorithms for local results
Build consistent structured lists from
authoritative, trustworthy and industry-
relevant sources
• Business name
• Address
• Phone number
• Website
Don’t spam – only submit relevant
listings
21. List your Business
21
Data aggregators
Local search engines
E.g. yelp, Foursquare
Locally focused directories
E.g. Yahoo’s regional directory
Industry-focused directories
E.g. london-eating.co.uk
22. Managing your Listings
22
Setup a sheet with your business details keeping it consistent across the
board
Do not create more than one listing for each business directory
Clean up duplicate listings and fix the citation data – important!
25. Leverage your Competitors Listings
25
Find out where your competitors are listed
Type the following into Google search –
Bob’s bakery “31st street” –site:bobs-bakery.com
Check out citations/listings of your competitors by using tools e.g.
whitespark.ca
brightlocal.com/seo-tools/citation-tracker/
27. Keyword Research – Step By Step
27
Encourage your customers to
write reviews
Diverse review profile
Industry-specific reviews
Important: Review your reviews!!!
29. Further Resources to Read
29
http://moz.com/learn/local/
http://moz.com/local-search-ranking-factors
http://moz.com/blog/finding-and-building-citations-like-an-agency
Notas del editor
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day
Time 60 seconds
- What we have built is really big
- Nearly 37mm users; more than 10mm sites created in HTML5 since we launched it in March 2012
- Adding 1mm new users each month
- Largest mobile platform
- Already have more than 5mm app installations since launching App Market in October
- More than half a million premium subscriptions
- Our users add nearly 1TB of data each day