Delivered by Thomas Messett, Nokia's Global Editor in Chief of Social Media at Nokia at Another Marketing Conference 2012 (www.another.uk.com)

1. STORYTELLING
ACROSS THE
VISUAL WEB
@TOM_MESSETT

2. WHY IS THE WEB BECOMING VISUAL?

3. PICTURES ARE IN OUR BLOOD!
Joseph Nicéphore Niépce - 1826

4. THE DIGITAL CAMERA
KODAK DC40,1995

5. THE CAMERA PHONE
SHARP J-SH04, 2000

6. 2012: NOKIA 808 PUREVIEW!

7. SOCIAL NETWORKS

8. BUT WHAT DOES THAT MEAN FOR
MARKETERS?

9. WELL, A LOT ACTUALLY

10. THINK ABOUT THE AMOUNT OF
CONTENT A MARKETING DEPT
CREATED IN 1990 VS 2000 VS TODAY

11. THINK ABOUT THE COST OF ALL
THAT…

12. HOW CAN YOU EVEN AFFORD IT?

13. HOW DO YOU ACHIEVE CONSISTENCY?
– THINK ABOUT THE MEDIUMS!

14. PERFECT IS THE ENEMY OF GOOD!

15. PERFECT IS THE ENEMY OF REAL!

16. PERFECT IS THE ENEMY OF RELEVANT!

17. BUT BILLIONS OF PHOTOS ARE AN AMAZING
RESOURCE, HOW CAN YOUR CONSUMERS
PICTURES HELP YOU TELL YOUR STORIES?

18. WOW, THIS LOOKS HARD!
WHY BOTHER?!

19. A PICTURE DRIVES A 1000 CLICKS…
PINTEREST IS THE 4TH LARGEST TRAFFIC
DRIVER WORLDWIDE!

20. A UGC PICTURE CAN BE WORTH A 1000
TWEETS!

21. BUT THE PLATFORMS DON’T MATTER,
THE PRINCIPLES DO.

22. BUT WHAT ABOUT THE FUTURE?

23. NOW, LAST BUT NOT LEAST… DON’T
FORGET:

24. IMAGES ARE A BIG PART OF THE WEB,
THEY ALWAYS WILL BE, SO THEY NEED
TO BE A BIG PART OF YOUR PLANS

25. BUT THAT’S NOT ALL IT IS!
STORYTELLING AND SOCIAL MEDIA
SUCCESS IS MUCH MORE THAN THAT!

26. THANKS 
@TOM_MESSETT