1. CURRICULUM VITAE
RAZI AHMAD ANSARI
MOBILE:00966-535809175/545056458
E-MAILID:matrixsuresuccess@gmail.com
OBJECTIVE:
Aim to be associated with the esteemed organization that gives me scope to update my knowledge
and skills with the latest technologies and be a part of vibrant and dynamic industry wherein my
qualification experience and marketing acumen, will bring out the best of my abilities.
CAREERPRECIS:
 10 years’ India plus 13years’ Middle East cross-cultureand rich experience in sales and
marketing, business development and relationship management
 Adept in market forecasting, quick toidentify & formulate strategies to exploit business
opportunities.
 An out-of-the-boxthinker with a flair for charting out marketing strategies and contributing
towards enhancing business volumes & growth and achieving profitability norms.
 A keen planner, strategist implementer with demonstrated abilities in designing tactical
sales and marketing activities to accelerate the business growth.
 Proficiency incapacity building and coaching of managers for bringing change and
improving work culture.
 Possesses creditability & personal integrity that leaves lasting impressions withdecision
makers motivate employees and generate loyalty.
 Effectivecommunicator& team leader combined withflexible and detail oriented attitude
with the ability to interact effectively withpeople of diverse nationalities across globe.
SCHOLASTICS:
 P.G. Diploma in Export Management from NIEM,Chennai India in 2001.
 MBA (Marketing) from California University through TASMAC, Pune in 1993.
 P.G. Diploma in Hydro geology from Aligarh Muslim University in 1988.
 Master of Science (Geology)from Aligarh Muslim University in 1987.
 IT skills: Well versed with MS-OFFICE and Internet Applications.
ACHIEVEMENTS:
 Successfully devised and implemented some strategies to increase business entailing:
 Formulated the annual area budget and 5 year plan.
 Devised the business plan, coordinated with overall corporate strategy and objectives.
 Oversaw the use of materials and human resources in accordance with company policies
and objectives.
 Communicated status of competitive marketplace & provided into annual plans strategic
discussions.
 Mentored human resources and partners including hiring, termination, succession
planning, salary and expense management, objective definition & agreement management.

2.  Guided the sales staff in defining sales objectives and targets and determined the product
mix.
 Delivered the projected revenue targets whilst providing successful production and
financial plans.
 Facilitated the promotion of synergy and communication between and support functions
through consistent leadership and regular contact.
 Interfaced with direct manager & business units, provided reports detailing revenue,
progress, projections and potential business development.
CAREERCONTOUR:
POSITION: WHOLE SALE MANAGER(SALES&MARKETING)
March’2013-Till Date:AMultinational groupofcompanies
HavingFMCG offamousInternational brandsin highFashionClothes,Travel gadgets,
Furniture,Sweets & Chocolates,CosmeticsandPerfumes&Gift itemsand Coffeeshops.
Responsibilities:
 BUSINESS GROWTH&MARKET DEVLOPEMENT
 Strategic Consulting, including business plan & sales strategy development.
 Advising new businesses on formation of corporations and business structures, drafting
privacy policies and structuring commercial transactions.
 Attend company meetings to exchange product information & positioning and
coordinate work activities with other departments.
 Conferwithcompanyofficialstodevelopmethodsandproceduresto increase sales,expand
markets,and promote business.
 Monitor sales staff performance to ensure that goals are met.
 Coordinate sales promotion activities, such as preparing merchandise displays and
advertising copy.
 Analyze details of sales territories to assess their growth potential and to set quotas
by macro and micro mapping of the products to be launched.
 Keep records pertaining to purchases, sales, and requisitions.
 Formulate pricing policies on merchandise according to profitability requirements.
 Visit retailers and sales representatives to promote products and gather
information.
 Inventory stock and reorder when inventories drop to specified levels.
 Examine products purchased for resale or received forstorage to determine product
condition.
 Hire, train, and evaluate personnel
 Provide staff with assistance in performing difficult or complicated duties.

3. POSITION: AREAMANAGERSALES&MARKETING
Aug’2011-Dec.2012:InaFMCG ofNational ReputeFoodIndustry,KSA
Responsibilities:
 Managing sales activities of a large branch in support of the company,branch, and
department strategic plan, vision and mission
 Performing other duties may be assigned
 Direct staffing, training, and performance evaluations to develop and control sales program,
ensuring strategic plan initiatives, company values, and required competencies are
addressed, along with future development plans
 Co-ordinating sales distribution by establishing sales territories, aggressive quotas yet fair
and attainable, and goals, and advises vendors, distributors, and employees concerning
sales and marketing techniques
 Analyzing sales statistics to formulate policy and to assist vendors in promoting sales
 Reviewing market analyses to determine customer needs, volume potential, price
schedules, and discount rates, and develop sales campaigns to accommodate goals of
company
 Acting as a full participating member of the large branch management team
 Direct product simplification and standardization to eliminate unprofitable items from sales
line
 Working with Procurementto eliminate dead stock, unsatisfactory performing product or
packaging, movement fluctuations, flyerinput, review proposed new listings, and to ensure
key product lines are performing to everyday low pricing in the market place
 Representing company at trade association meetings to promote product
 Co-coordinating liaison between sales department and other sales related units
 Analyzing and controlling expenditures of department to conformto budgetary
requirements
 Developing and mentoring a successors forself and all subordinate supervisors
 Preparing periodic sales report showing sales volume and potential sales
 Carrying out supervisory responsibilities in accordance withthe organization's policies and
applicable laws
 Managing interviewing, hiring, and training employees
 Plan, assign and direct work,set objectives, appraise performance, reward, counsel and
discipline employees
 Addressing complaint and resolving problems
PRECEEDING TASKS:
POSITION: TERRITORYMANGER SALES &MARKETING
Oct’2009-Jul’2011:MARZOOQIanInternational CarSellingandLeasing Company(New&
Used), KSA
Responsibilities:
 Managing Promotional Activities and General Inventory
 Improving Customer Service
 Managing Sales Forceand Increase Sales
 Maintaining direct personal contactwith all assigned accounts and responds in a timely
manner (24 hours or less) to all requests for information or project quotations.
 Serving as a host to all dealer meetings, conferences, conventions,incentive trips, and all
other similar functions.

4.  Participating as requested in home product shows, utility sponsored events, industry
associations, etc.
 Conducting in a professional and courteous manner in all aspects of interaction with
contractorsand consumers.
 On call, Territory Manager assisting in resolving customer relation’s problems with both
dealers and end users.
POSITION: SENIORMANAGERSALES &MARKETING
Dec’99-July2009:Inamultinational F.M.C.G. company,Jeddah
Responsibilities:
 Managing international marketing of products right from inquiry generation to execution.
 Identifying and developing potential clients in the market;
 Generating business through exhibitions and achieving targets.
 Tapping profitable business opportunities and positioning products as per market needs.
 Creating strategic brand partnerships with distributors & other companies.
 Conceptualizing and executing sales promotion schemes toincrease the brand visibility.
 Preparing management level reporting on the brand’s performance, needs and forecast.
 Managing development of all creative materials forbrand to assure correctpresentation of
the brand trade dress and accurate and effectivecommunication of the brand’s positioning,
features and benefits.
 Expanding the existing client based and offeroptimum services to existing ones for
achieving sales targets and customer satisfaction levels.
 Understanding client requirements & expectations & workingout suitable business
solutions.
 Interfacing with the clients forsuggesting the most viable product and cultivating relations
for securing repeat business.
POSITION: CONSULTANT SLAES MANGER
April 1996-Nov 1999: K.P. Minerals private. Ltd., Calcutta. India
Responsibilities:
 Managing wholesale wing & dealership appointment process.
 Identifying and appointing dealers.
 Establishing strategic alliances / tie-ups with financially strong and reliable partners.
 Formulating functional plans short term and long term budget and developing business
plans of organizational goals.
 Analyzing the weak areas at the dealership and taking counter majors to improve the sector
for satisfactions.
 Turn keys supplies.
POSITION: REGIONAL SALES MANAGER
April 1991-March 1996: Angela Transport organization Calcutta, India
Responsibilities:
 Imparting / organizing training programs for achieving pre-planned business targets.
 Leading, training & monitoring the performance of the team members to ensure efficiency
in operations and meeting of individual & group targets.

5.  Developing event management plans & advising the same through innovating marketing
communications and corporate image building exercises.
 Conceptualizing bold growth initiatives.
 Creating innovative concepts & pioneering entry into new & challenging territories.
 Managing a team of executives and office associates at different levels and reporting to the
higher management.
 Liasoning of tender formalities with govt. organization like Indian oil corporation ltd.,
Bharat Petroleum Corporation limited & Hindustan corporation ltd.
 Cooperating in managing company’s annual accounts.
 Overall logistics support for the company.
POSITION: GEOLOGICAL ASSISTANT
July 1988-March 1991: Rungta Mines Pvt. Ltd., Calcutta. India
Responsibilities:
 Prepare different Geological and business reports.
 Quality control.
 Inspection and recommendations.
 Leasing of Mines and its renewal.
 Ware housing and logistic supports at all points delivery.
 Handling additional liasoning with govt. officers, banks and corporate houses.
 Reporting to higher management.
 Co-ordination withvarious departments like Commercial fortimely delivery of materials
and Customer Care forproper service.
PERSONAL DOSSIER
 Nationality : Indian
 Marital Status : Married
 Language known : English, Arabic, Hindi, Urdu & Bengla
 Passport Details : Z-1404006
 Driving License : Valid Saudi Driving license
 Number of dependents : Four
 Visa Status : Residence and work visa
 Address : C/O M/s. Shazia Quasim, DPS Al Falah Int.
School,P.O Boxno. 50376,Jeddah-21523
K.S.A.
REFERENCES
 Mr. Owais Ahmad: Marketing and sales Manager, Al-Sanabeek, Jeddah (K.S.A.)
 Mr.Md. Naseem: Oncology Dept. King Abdullah Aziz University,Jeddah (K.S.A.)
SIGNATURE: DATE: